after looking deeper into the market and America was clear that this has to be
something that stands out for us it was a really important project because the
cars special for the US market and we wanted to be bold big but in the other
hand as well beautiful the midsize SUVs in the u.s. they have their own style
and we've been in the lucky position that we had also some very young
designers from the states in our team so we discussed the project a lot with
those guys to take their input and their knowledge about this kind of segment in
the States that is something that we had to learn what's the expectation and what
is boldness for an American customer and we have a very clear design DNA at VW
and this DNA is based of simplicity our cars have to be understandable for the
customers it's a facial expression of a car a product is defining its character
we want to give the car white appearance a very earnest look it should look
substantial but without being too aggressive they emphasize about the
wheels was our main feature line that sits a bit lower between the wheel
arches and and then sloping up over the wheels and is ending in the area of the
relights and of the front lights especially also when you look at the sea
post or the depot's has his own character the massive grill the
headlights and connecting the grille into the headlight I think this gives
power to the girl this was really important for us to do a really simple
integral because our lives outside of a car are complicated enough the position
of the ambient lighting and the interior was really important for us to create a
lounge feeling in the car with the precision line we divided the dashboard
the doors and horizontal areas with with horizontal lines and and themes and you
can feel it that everything is well balanced that there are no complicated
corners it's really important that you feel really well you know this is your
car you know you bring your family into the car as well so this is your home
in you need to swell from us of a kind of basic environment that you feel
really comfortable it's a machine that delivers freedom and this is something
that you have to understand when you when you start to design such a piece it
needs to have this this tightness as boldness it's about freedom