Hi guys and welcome back to my channel.
As I'm sure you're very well aware, this year's YouTube rewind is a hot mess.
As of filming this it is now the most disliked video on the platform
But why, why is it so bad?
And why is it hated so much that the entire community has banded together to dislike it
I've got some theories myself it has something to do with
Expectations, reality, and the intended audience of the video.
But in order to really understand why 2018 YouTube rewind was so bad
We got to rewind a bit. Let's see what happened in the past
Why was the past good? or was it really?
let's tap it
Alright, so it's important to note that the first-ever YouTube rewind, if you want to call it that,
was just a top tens video reviewing the top 10 most viral videos of the year.
Now, That's pretty innocent
I mean YouTube's known for its top 10 videos
so I guess that fits, but that really sets the narrative for
kind of what everyone felt youtube rewind was.
it's kind of a Representation of what was popular on the platform that year.
Now 2012, This is the first year that things begin whoop increase in production
It's gangnam style.
This is the year that Gangnam style exploded onto the scene.
It was the first video to ever break 1 billion views on YouTube and it was celebrated.
How do we celebrate this?
We get loads of different creators from different backgrounds and parody it.
That's so- that sounds great.
It's like old school YouTube
it felt like a nice community vibe
people you liked watching were there and they were dressing up in different things and
Trying to pretend to be in Gangnam style. It was fun
Now Gangnam style could have gotten famous from the radio, TV, reddit, any of those things
but it didn't. It got big because of YouTube, the platform that it was originally uploaded on.
This YouTube video was so weird and
crazy and exciting that it just blew up. Everyone had to share it
It was a crazy viral video and that's why it was ok to celebrate this thing
It felt like it was something from us for us. And that's what it felt like.
It felt like this YouTube rewind 2012 was a celebration of YouTube culture
from YouTube, by YouTube, about YouTube
It was nuts. So the next year's YouTube rewind took that exact formula and just repeated it
and it worked it worked really well
What was a popular music video for that year? What does the Fox say?
Let's have loads of different youtubers recreate that music video
and then also remix in all the other popular music videos from that year it
It was great everyone enjoyed it
I like to be able to be like oh
I know that youtuber and oh I get that YouTube reference is that kid president
It was so much melding in and
it was a really good job of marrying everything that we all enjoyed about the platform
It felt like a celebration of us. It was great
Now the 2014 YouTube rewind personally
I think that was the best one and that might just be because I'm in it if you didn't know that
Hey look at me
I got in youtube rewind which is nice because like
2014 was the first year that
YouTube was a big big big thing for me
like that was when I decided to go YouTube full-time and I started making videos every
Single week no matter what and it was nice to be recognized
It was an honor back then to be allowed to be in YouTube rewind like this is so special
I remember shouting out in every social media like this is crazy.
I'm in an official YouTube video and this is so cool
Now, it's not only because I was in it that I think it was the best one
I just think it hit every single sweet spot that a video needed to hit.
It starts off right off the bat. Perfect
Who's the number one youtuber on the platform that just recently took the crown? PewDiePie.
He starts it off grabs the rewind button jumps in
and then it's just a media going to different scenes from popular music videos from that year
The music was banging and it like goes back and forth and remixes in between things
I mean, I'm trying to like grab a play button from Dan Howell, and he never gave me that play button, you know
Still still trying to get that
But it was a great great music video
Also 2014's youtuber once saw a lot more representation from other aspects of the YouTube in their classroom scene alone
I know there was British youtubers French youtubers German youtubers like it was nice that there was now a lot more people except for the
standard American bloggers that are in every single year now if
2015 is last year
I'd say it was still like good it might not have been as good as 2014 but it was still pretty darn good and I
Very much enjoyed it
It also saw a lot more representation with loads of other youtubers that do not speak English as a primary language
Represented and they did a good job with it. It fit really naturally
They had like the Shia LaBeouf meme as people go and do it
Except in all the different languages and it flowed really well with the song. Everything was great. There was no breaks. Perfect
Good job guys
there's nothing I got to say negative about that and
then we get to
2060 so far up until this point YouTube rewind still feels that this great celebration of all the things that YouTube is and what's made
YouTube who was made on YouTube and everything YouTube and then we start 2016 off with the rock
it's a bit confusing because we're like, oh
That youtubers is is Dwayne Dwayne Johnson or a youtuber. So even if he was he didn't he's not from YouTube
This is like just using the platform possibly I actually don't know what his reference was what's going on?
Why is it starting with it's not start with a youtuber? So it starts you off on the wrong foot already then
It starts off with stranger things
Stranger things I began to ask when I watch this
did I miss a huge amount of stranger things content on the platform or is YouTube rewind promoting a
Competitor Netflix is this Netflix rewind I don't think so then Phil dressing up as kids same things
You can't just do that when usually in past, you know
You have creators dressing up as viral videos from YouTube
not creators dressing up as popular things on the internet like stranger things
It doesn't really fit
You know, like I said
It's not a Netflix rewind it's it's supposed to YouTube rewind so this is where you start to see
YouTube start to switch the tone from let's celebrate YouTube culture and this little nation community that we have and start celebrating a bit more
Outside of that culture the most confusing of those in 2016 was damn Daniels inclusion. What?
Daniel the famous vine another competitor
This is not vine rewind if it was it'd be alive still. Okay, find that sack
Okay
However, why is damn Daniel in a YouTube rewind I know there's YouTube like vine compilation videos I get it
I've been there, but that's not something from YouTube
Okay YouTube rewind I don't know how to say this any stronger than I already a.m. Okay
It's just felt weird to have these things. That weren't about YouTube in YouTube rewind, you know, am I wrong here?
That's that's where I started to get this weird vibe. Okay, like I said, I'm not alone here
This is all in our minds subtly as they're watching this if we're big in the UT community if we enjoy the community
This was when we went something feels off and then we got into
2017 and this is where we had a quite stark drop in everyone enjoying the YouTube rewind like 2016 you she was like
Oh, maybe we'll talk about things that aren't on YouTube and just all around and pop culture 2017
They were like that is all we're gonna do let's start off with Stephen Colbert
I love Colbert Colbert Report used to watch that all the time as a team. He's nice. It doesn't matter that
He puts these videos on YouTube. He's not a youtuber. This isn't YouTube culture. He's repurposing the platform
He is using the platform to promote his other thing. You might think I have an issue with showcasing fidgets
Spinners is a big thing, but I don't because fidgets spinners not only were a big thing in pop culture
But blew up on YouTube, every freaking vlogger had to be like fidget spinner top ten tricks and all that type of thing
So I think that was really and funny and well-integrated
however
what got really weird was when you have a lovely happy-go-lucky video with little remixes and
references to fun videos throughout the year and then oh by the way, remember terrorism exists
Yeah, I do now. Thanks for the tone shift. Whoo. Whoa, what is that?
That's just so confusing. Imagine watching like your favorite cooking youtuber you watch. I've been to a babish
He's like breaking some celery and then he like too has this weird moment turns the camera goes by the way
Do you know the school shootings exist?
Anyway, two teaspoons of sugar what you can't just do that. You can't just change the ship. You can't change the tone like that
It's throws everyone off. It's not called news rewind
2017 it's called YouTube rewind expect is this Trump gonna be the next one? Like that's why I was so confusing
Like how did terrorism and us getting through it have to do with that year
It just felt like such an odd choice of an inclusion then to end
2017 YouTube rewind with a bang DePaul's brothers now, I gotta be honest the pawls brothers. They blew up that year
Did they deserve to have a cameo maybe sure did I deserve to be one of the biggest roles in YouTube rewind?
No, why? Well, of course, they were literally all over the media at this point in time for negative publicity
They were only the news for negativity. It was all really really bad stuff
So it was very confusing that YouTube on one hand will be like PewDiePie. Oh, no number-one credit on the platform
That's you know, basically representing us. No, no, no, no Paul Brothers dab on each other throw some time
The inclusion of those brothers in this video it was appalling
And now the moment we've been waiting for oK you've been on this journey with me from 2011 all the way
2017 it is now time for the 2018 rewind this is where YouTube went so far off the tracks
They just took everything bad about the previous two years and then multiplied it to infinity
What do we start with one Will Smith turns to camera?
I'm gonna be honest
Why?
Why is that this is like the third one in a row where it starts with someone that is not a youtuber has not come
From YouTube, it's cool that he's doing YouTube. Now. I'm gonna say that's pretty good. Good job
Will however yet again with every other previous person
Like I said, they're using this platform to promote themselves and their brand they are not from it
They didn't come from YouTube. They are just using it and that's what makes this really annoying also
What does Will Smith want from rewind?
Yo, if I controlled rewind I would want
fortnight and Marques Brownlee
Fortnight and marques Brownlee. Okay.
Well gonna be honest. I love Marques Brownlee.
I watched his tech videos all the time
Yeah, also fortnight. I freakin love for tonight played all the time one. 1v1 me, you'll win
I'm still really bad, but I love fortnight. I watch all the time
Is it weird that Will Smith wanted fortnight and marques Brownlee then? Yes, would it be weird if I did it?
No, or if any other youtuber did it no, because that would make sense
These are things that were popular and it would be cool for them to say it but Will Smith saying it is out of place
That's not normal. He wouldn't have said that that's
Completely weird that is now a tan official quote from Will Smith
Now I just want more she's probably informally it's what but okay, let's focus on that
We just start off we jump in the battle bus
I love fortnight as much as the other guy
But there's no reason for the entire rewind to be focused about it because guess what fortnight
Isn't a YouTube thing. It's a game. I think the references are good
Keep throwing them in but don't make the whole thing about it. Also, look at that battle bus. What a happy little battle bus
Who's driving to the Train who's driving that bus?
Tyler Blevins ninja who's that? He's the big Papa fortnight player on what M?
Which he's the number one most followed person and subscribed person on the rival platform
Yes, he's got 20 million followers on YouTube
Congratulations, he's a big youtuber in his own right but he just repurposes the content from twitch on his YouTube channel full disclosure
I literally watched every single YouTube video that ninja uploads on his channel, but their highlights their single games dates from his twitch channel
He's in the twitch community. Not the YouTube community. He's just kind of here as a subsidiary of the twitch
It just feels odd, you know, who else was on that battle bus Nick a30
You might not have noticed him because he didn't have any words
He's literally the most popular streamer on YouTube the platform
The rewind is about no words ninja though number one on Twitch
give him all the land you then begin to see why things feel so weird about this rewind because
Everyone is saying things that are very out of character
Will Smith watching fortnight. Casey Neistat wanting kpop
There's one thing this video needs
K-POP!!!
Casey Neistat that doesn't want kpop. No one wants k-pop
k-pop, that's nothing to do with YouTube at all
In fact, the kpop community is disjoint from the YouTube community.
You can have some crossover, sure, but they're different
Okay, this isn't kpop rewind or otherwise
We just be playing the same BTS songs back and forth and listen to the first time again
I'm done have little Bongo cat inclusion in YouTube rewind he's my favorite
Twitter meme
Mmm, I've seen a lot of other people complain about talk show hosts being in this YouTube rewind doing fortnight dances
Absolutely not. I think that's great. They were in it for a very quick bit
I did a little dance. They kind of married the two ideas of talk show hosts and fortnight being popular done.
That's it
They don't have any lines then do anything else. That was fine. I think that's a great inclusion. Nothing negative there
However, what made this episode of YouTube rewind so so awful was it was 80% talking?
Where was the music?
It's supposed to be cool music, you know remixes of the top songs at any point
It was mostly unrecognizable songs, and when they were recognizable, they'd cut them off to be like guys
Let's give it up for single moms and people who taught this year
how tone-deaf what what are you
What this sounds like if someone at YouTube corporate offices were like
guys we want to target this like social justice warrior audience
But we don't want to be too controversial. How about
Let's give it up for stopping racism. Yeah, that's good. no yeah, single mothers
I saw that on a Facebook post the other day from a 45 year old teacher from Oklahoma
I like that throw it in. Who are they pandering to?
See if YouTube was actually clued in and listening to their community
They wouldn't have all this stuff from all over the internet
We've been talking about this for ages that youtuber e1 felt like it was our thing for YouTube
We wouldn't have all this crazy vine stuff or people from twitch
What we would have was I don't know the ksi Logan Paul fight was a really huge thing this year
That wasn't Matt referenced at all
PewDiePie the top heater on the platform having this battle with T series that seems to be pretty big
I know it's a bit late in here when that happened
But still he isn't in at all and it just how are those two things like not in it at all
there's so many other references about YouTube big things that happened that are just completely missed because I don't know it's not even that it's
Not PC enough for anything. I don't know
It's just that YouTube is trying to appeal to everyone and yet no one at the same time
That's why the 2018 youtuber you want is so universally hated
You just know without even having to watch any of the previous stuff that the intended audience
For this is all over the place and nowhere at the same
It's like a vegan
Youtuber Cooking Channel cooking with meat because they were paid a lot of money to do it and they're like, hey guys
I love using beef in this recipe. Give me the money John. Anyway, thanks for watching
Who who you it's not authentic, you know?
What's great about YouTube and youtubers authenticity people who speak their minds and don't shy away because it's not popular to say certain things
That was the complete opposite of this. It was basically say whatever everyone appreciates such as single moms are great
Everyone who did something and made themselves bigger this year
Good job you all so let's just have everyone who speaks different languages. Just start speaking randomly. No, that didn't fit
I love languages man and freaking go learn some new languages on duolingo
Don't just randomly get people around a bonfire just spout random stuff in different languages. That doesn't bring togetherness
What brings together miss is dancing and music and singing along even if it's in different languages, that's great. Not just talking. Come on
It's like show not tell okay, I'm telling you
This is a bad episode of YouTube rewind it was it was really and normally I'd be like, what's your opinion?
But I mean, I've seen the dislikes I'm assuming everyone's on board with me, but I do have a question
What is your theory?
Do you have a specific theory on why this was so bad
because in my head it genuinely is just because YouTube tried to pander to everyone
Outside of the pop culture references and basically not talk about YouTube anymore
and instead of being a celebration of YouTube
It's now just hey internet things
Rewinds but it's on YouTube. That's me. That's that's my thoughts.
Let me hear yours in the comments. Appreciate it
Give me a thumbs up if you liked it when I rant angrily to camera
It seems to be what I'm doing recently here
And if you do like it, you can subscribe because I make new videos every Sunday
I found out 80% of people watching my videos don't subscribe blows my mind. Alright, I'm off to a Christmas YouTube party
Thank you guys for watching. I'll see you guys next Sunday. Goodbye
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