In this video, I'm going to show you how you can
get over your fear of launching, and just do
it.
Hey, you're watching Ask Carrie, where I answer
your business questions. And I want to talk about
how you can actually get over your fear and do a
launch.
Because I know that this is where people struggle.
People have ideas to create something, to
launch something, you want to put something out
there, whether it's a course, or a membership,
whatever it is. But then there's this little
niggling fear in your mind that, "What if this
isn't good enough? What if people don't like it?
What if this is a complete flop?" And those
thoughts keep us stuck, they keep us from
actually launching it and putting it out in the
world.
If this is you, then I have five things that I
want to share with you, to really help you to
overcome your fear, so that you can actually
launch your ideas out into the world, and and
turn them into a huge success.
So the first thing is this: you have to be
willing to start somewhere. So if you have
never done this before, you've never put your
creation out in the world, you have no idea
how it's gonna go down. Okay, you might think,
"This is amazing. I think this is valuable", but
you don't know how other people are going to react
to it, because you've never done it before. So
it's natural to feel this fear around, "Oh, is it
good enough? Are people gonna like it?"
I still feel that fear now. Whenever I create
something new, when I've not put it out there,
there is a huge part of me that's like, "What if
people don't like this?" So firstly, you're
normal, we all experience this. But you have to be
willing to start somewhere.
Like I always say this: so if you were learning
to play the piano, when you start playing the
piano, you are going to be terrible, you're not
going to know what how to be good at playing the
piano, you're not going to know how to play a
really nice song. But if you actually get lessons
and you practice and you practice and you keep
practising, you will get better and better and
better.
And it is the same with launching. The first
launch might not be that great. And the people
might go through your programme and be like,
"This was great, but this is my feedback." And you
can take and be like, "Okay, great, I'm gonna
make this better and better and better and
better." So as you progress, you are going
to create something incredible. It doesn't
have to be perfect from the get go. You just have
to be willing to get going with it.
So don't hold yourself back because you're
trying to create this huge, amazing, incredible
thing. Like so often I hear people say, "I want
to create a membership like yours." Well, this
membership is seven years in. So when I started the
membership, it was nothing like it is now.
So don't try and create what I've created now.
Just aim to create something that is where
you're at right now, what you can do right now,
what you've got to work with right now.
You don't have to be like Marie Forleo, or Amy
Porterfield, or like FEA to get started, give
yourself permission to be imperfect, to be a bit
messy, just be willing to get started.
So the second thing is this: give yourself
permission to make this easier by doing a beta
launch. Or even you could do something where you
say, "Hey, I'm creating this programme, this
product, this membership", whatever it
is, "I'm creating this thing. And I would just
love to get some feedback on it." Just be honest
with where you're at. Be honest about the fact
that you've got this idea, you are so
passionate about this idea, you believe this
idea is going to be impactful and helpful for
so many people. But you just want to get some
feedback.
So ask people, if they can give you feedback.
Allow people to go through your programme,
or give your product to someone to test out and
try and find out what they think. Ask them
feedback. Because as you begin to build this
feedback, you'll gain confidence in yourself.
And you'll start to think, "Oh, this is
amazing, or someone will give you feedback and
say, "This doesn't actually make sense." And
you're like, "Oh, yeah, I just thought that
everyone knew this, or everyone had this level
of knowledge. And I made that assumption. But
actually they don't. So I need to actually take it
back a step and simplify." So you can
take that feedback and make your products
amazing. But again, it's going to be building the
confidence in yourself.
And once you've gained that feedback from
people, then you could do a beta launch. And you
could give people a reduced price to go
through the programme or experience the product or
the thing you've created, so that they can go
through it and give you their feedback. And then
you'll be able to build up case studies success
stories, and also get some really useful
feedback to make your product or programme even
better.
And again, it's building your confidence in it.
And it's just taking tiny little steps. So it
doesn't have to bem "Oh my gosh, I've created
this thing. And now we need to do this huge
launch. And I've never done a launch before, and
I don't know what people are gonna think and it's
overwhelming." You don't have to put yourself in
that position. Because that is pretty scary.
Make it easy for yourself. You know, just
put it out there. Ask a few people, join some
groups online and see, "Does anyone want to go
through this? Can anyone give me some feedback?"
It's a really, really great place to start,
that is so much easier than just going for a
launch right away.
Okay, so the third thing is, I want you to
actually make a list of all the reasons why
you're amazing and all the reasons why your
creation is amazing. Because I think so often
we get so hung up on our fears and doubts and
worried and we question ourselves and we
literally self sabotage and we pick everything
apart. We forget why we're doing it, we forget
why we're actually able to do it, why what we're
creating is really valuable. And I think
it's so important to make a list of why you're
amazing, why your idea is amazing, how it's going
to help people, so that you can remind yourself,
"Actually, no, this is bloody good. And even
though I have these doubts and fears and
worries, doesn't mean that what I'm creating
isn't good." The doubts and the fears don't have
any connection to the what you're actually
creating. So write down that list for yourself,
so that you can go over it. When you're having an
off day be like, "No, I am amazing, this is
amazing. And I can do it." It's a great thing
to do, especially when you need a pep talk or a
pick me up.
My fourth tip is to join groups. Join groups on
Facebook, or other social media platforms where you
can be surrounded by people who are gonna
cheer you on. Come and join us over in the
Members' Club. There's literally 1000s of women
over there who are here to cheer you on and to
help you and to hold you accountable.
Because one of the biggest things is, if
it's just you, and no one else really knows you're
doing this thing, it's easy to like the fears
and the doubts hold you back, because there is
only accountability to yourself. And so often,
we don't actually hold ourselves accountable, we
all make up excuses, our fears, and our doubts and
our worries will just become bigger and bigger
and hold us back. But when you're part of a
group and you have people championing you, cheering
you on, holding you accountable, it's so much
more powerful. And you're so much more likely to
actually make progress and get your programme or
creation out into the world because you have
that support there.
So you don't have to do this alone. Go and get
support, be surrounded by other people who get what
you're going through and who can help you and
cheer you on so that you actually get it out into
the world.
Okay, so my fifth and final thing is this: what
is the worst that can happen? I think so often
we get so caught up in the day to day, in
thinking that what we are experiencing and feeling
right now is so huge, we can't see past it. But if
you zoom out of today, and you look at the
bigger picture of life, what does it matter if it
doesn't work out? It doesn't matter. So it's a
flop and people don't like it, and they tell
you, "It wasn't great. Can I have a refund,
please?" You're going to learn so much from this
experience, you're going to have evolved. And what
you will pick up and learn will help you to
create so much more success.
I have done launches before that have been
flops. I tell you what, I have learned more from
the flops than I ever have from the successes!
So you can use all this knowledge and information
to help make your creation better, to help
you get better. You have to give yourself
permission to be a bit crappy sometimes. Because
we all start off not knowing what we're doing,
and just winging it.
So give yourself permission to just wing
it, because we all are. You might look at other
people and think they have it all together, and
they know what they've got it figured out: no,
they bloody don't have it figured out! So just give
yourself permission to go for it. Because what is
the worst that can happen? When you are
looking back on your life, are you going to be
more proud of yourself for taking the plunge and
going for it, or for just procrastinating and
procrastinating? You know the answer. So make your
future self proud and go for it. Because you will
learn so much. Failure is not an option here
because if it doesn't work out you will learn
so much. And that will help you to build on the
future success of your business, and of
yourself.
So this is exciting. Go for it. We all have these
fears, doubts and worries, you are not
alone. But it's just finding a way to move
past it. And just one last thing I'll leave you
with: so often for me, I think about the fact that
we are on this planet that hovers in blackness,
in this universe that quite frankly, we don't
understand. But somehow we are here. And we get
one life: that is it. This is not a dress
rehearsal. So when I think about the things I
want to create, and the things I want to launch,
I just ask myself, "Is this something in my
heart to do? Yes, it feels like it is. Then
I'm just gonna do it. Because this is my life
and I want to live it in the best way I can. And I
am not going to let my fears hold me back and
stop me from seeing what I could create with this,
what I could make with this."
And I don't want to look back in however many yea
s' time to think, "Dammit I just sat on that an
I didn't do it." So do 't sit on your ideas, lau
ch them get them out in he world and make it e
sy and simple and doable. Do it in a way that fe
ls good for you. But k ow it's always going to b
a little bit scary. nd that is okay beca
se you're doing someth ng incredib
So go do it. I hope you've enjoyed this
video. If you have any questions for me, leave a
comment, or ask me over on Instagram
@femaleentrepreneurassociation.
And I will see you next week for another episode
of Ask Carrie.