- These are the top five social media marketing trends
of 2023 and how your business can take advantage of them.
They'll help you grow your business,
improve your discoverability, generate sales,
and get the highest ROI.
We surveyed over 1000 social media marketers
from around the world
on which platforms and tools work best for them.
These are some of the trends we saw.
Number one, search engines lost steam
as consumers turn to social search.
So what does this mean?
Well, not too long ago, in a world before social search,
whenever a consumer wanted to look up
a product, service, a brand,
they turned to a search engine to find it.
But with the continued rise of social media,
consumers are starting to replace this search bar
with this one.
24% of consumers, 18 to 54, are already searching
for brands on social media platforms more often
than through a search engine.
This number gets higher for Gen Z.
In our studies,
something like almost 40% of young people,
when they're looking for a place for lunch,
they don't go to Google Maps or Search.
They go to TikTok or Instagram.
To capitalize on this trend
and get more views for your business,
you need to optimize your profile for search.
According to our data,
some of the best strategies are to add relevant keywords
and hashtags in your post and bio,
make sure your username is easy to search for,
and that your username is consistent across all accounts.
By having a consistent username,
consumers will be more likely to find you quickly
and easily across different platforms.
Don't make it complicated.
If you can't think of a clever username,
just go with the name of your business.
If you can't use your business name, use a variation.
For example, Leadin's Twitter handle is @LeadinApp
Next up, number two,
social media is the future of e-commerce.
Around 80% of social media marketers
say consumers will buy products directly within social apps
more often than on brands' websites,
making this the perfect time
for you to start making your products
and services available for purchase via social media.
Instagram and Facebook are the most popular
social selling platforms among marketers.
They offer the highest ROI
and they tout the most developed social shopping tools
for selling products.
Instagram Shops and live shopping top the list
of most used features by social media marketers.
Speaking of which in excellent way you can take advantage
of this e-commerce trend
is to think about investing in live shopping.
- Well, it is being dubbed Gen Z's home shopping network
and the future of e-commerce.
Live streaming on TikTok is a growing trend in the US.
- Live shopping allows brands to display
and sell their products in real time
through streaming events.
It can create a direct relationship
between brands and customers
leading to an increase in buying habits.
But with just 41% of social media users
saying they feel comfortable making purchases
on social media platforms,
it's a trend you won't be able to take advantage of
unless you've built trust with your customers
outside of great user product reviews.
Look, if the idea of live shopping is a bit intimidating
because you don't know if you could find someone
to create that type of content,
hold that type of attention,
or generate that type of trust from your audience,
this next trend is definitely for you.
Influencer marketers ditch celebrities
for micro-influencers.
In 2022, influencer marketing became a must-have addition
to social media marketing strategies everywhere.
For those that don't know,
influencer marketing involves brands collaborating
with online influencers to market products or services.
The goal can be to generate brand awareness,
views, leads, or sales just to name a few.
Up until this point,
it's been widely believed
that in order for an influencer marketing campaign
to reach those goals,
you'd need a celebrity with millions of followers.
The more followers someone has,
the bigger bang for your buck
it'll mean for your campaign, right?
Wrong, just because someone has a ton of followers
doesn't mean they'll generate the engagement you need
for your campaign to be considered a success.
Luckily, the age of the micro-influencer is now.
These are content creators with followings
between 10k and 100k.
If you are looking for a possible long-term partner
with an engaged audience,
influencers who don't have major celebrity status
can offer amazing value.
These smaller online personalities often boast
highly devoted and engaged followings
while also offering affordable prices.
Don't shrug your shoulders on this.
You need to know that 31% of social media users
prefer to discover new products on social media
through an influencer they follow
over any other social format or channel.
These creators are the definition of influence
and are slowly becoming
a preferred product discovery channel.
If you wanna check out how
and where to find a micro-influencer
that you can use for your business,
check on my video on how to use micro-influencers
for your small business at a low cost.
As someone who spends a bit of time
creating short-form content,
our fourth trend is my personal favorite.
Short-form video is the highest ROI format
and we'll see the most growth of any trend in 2023.
Short-form video is any video content
between 30 and 60 seconds.
Of all the video formats,
short-form has the highest ROI
and is also number one for lead generation and engagement.
It's also the preferred format
of Gen Z and Millennials to learn about new products.
33% of social media marketers plan to invest more in it
than any other format.
42% who don't use short-form yet
plan on trying it for the first time in 2023.
And 58% of marketers already using it
plan to increase their investment.
A great tactic you can use to start generating
your own short-form video content is to repurpose
some of your already existing long-form video content,
take a video that you've already created,
and look for the most engaging parts of it.
If you have a video posted on YouTube for example,
scroll through the timeline
to see what the highest viewed sections were.
Then, create a short highlighting the section
you already know resonates with viewers.
Lastly, Instagram is the highest ROI platform
and we'll see the most growth of any social app in 2023.
According to our data, for 2023,
Instagram is poised to be the all-around,
best social media marketing platform in the game.
Among marketers, outside of generating the highest ROI,
it offers the highest quality leads,
ranked number one on best search capabilities,
and it touts the biggest ROI
specifically for the influencer marketing strategy
I was touching on earlier.
The hack on this one is pretty simple.
If you're not already,
you can take advantage of this trend
by thinking about investing in Instagram
for your social media marketing efforts right now,
simple and clean.
While there are definitely other great platforms available
that may even have a bit more buzz,
Instagram is what marketers say
gave them the most bang for their buck.
Comment below with what trends you see coming
and your tactic for taking advantage of them.
Don't forget to download our free offer
and subscribe for more marketing insights.
Until next time.
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