ATTEMPTING TO TIE A CAR TO A TRAILER AND POLICE ARE LOOKING
FOR THE SUSPECT.
>>> THIS MAGAZINE COVER BRINGS
+@BACK PAINFUL MEMORIES FOR PLA.
IT HAS BEEN 20 YEARS SINCE THE
CITY WAS ROCKED BY HEROIN.
TEENAGERS WERE ADDICTED AND
DYING.
DYING.
DYING. YOU DIDN'T HAVE TO LIVE HERE TO
KNOW IT.
KNOW IT.
KNOW IT. NEWS OF THE CRISIS SPREAD
EVERYWHERE.
EVERYWHERE. ROLLING STONE CALLED THE TEXAS
HEROIN MASSACRE.
HEROIN MASSACRE. WE SHOW YOU HOW PLANO LAUNCHED
AN ALL-OUT WAR.
♪ BABY BELUGA.
♪
♪
♪ >>
♪ >> Reporter: FLIP THE CHANNELS
AND WATCH WHERE WE TAKE YOU.
IT WAS THE 90s.
>> THE 90s.
AN INTERESTING TIME, WASN'T IT?
>> THE GROWING OF THE DRUG TOPS
OUR NEWS.
OUR NEWS.
OUR NEWS. >> Reporter: BLACK TAR HEROIN
WAS IN PLANO.
AND IT WAS HIGH SCHOOL AGE KIDS
DYING FROM IT.
>> ONCE I TRIED IT FOR THE
FIRST TIME I WAS DRAWN TO
HEROIN.
HEROIN.
HEROIN. >> Reporter: MATT OSBORNE IS
TAKING US TO HIS CHILDHOOD HOME.
THE MAXIMUM MY BEST A+@ND WORST
MEMORIES ARE HERE.
IT IS WEIRD TO+@ COME BACK HERE
>> Reporter: IT IS WHERE HIS
ADDICTION STARTED.
ADDICTION STARTED. >> I KNEW NOTHING ELSE WAS
GOING TO GET ME THE FEELING
THAT YOU GAVE ME.
>> Reporter: CHIVA WAS
EVERYWHERE.
EVERYWHERE. YOU DIDN'T HAVE TO BE OFFERED
IT.
IT.
IT. YOU
IT. YOU KNEW WHERE TO GET I+@T.
>> Reporter: MORE THAN 400
PEOPLE CAME TO SAY GOODBYE.
KIM HUGHES+@ WATCHED AS PEOPLE
HER HIGH SCHOOL OVERDOSED ON
THE DRUG AREA
>> THE FOR I+@S THAT PLANO AND
THE KIDS HAVE A LOT OF+@ MONEY.
>> Reporter: DRUG SUPPLIERS
WEREN'T WRONG ABOUT THAT.
STERN WATCHED KIDS COME INT+@O
HER OFFICE FOR EVA+@LUATIONS.
SHE WAS WHAT THE SUBSTANCE
ABUSE PROGRAM AT THE TIME.
>> PARENTS WERE SOMEWHAT
OBLIVIOUS.
OBLIVIOUS. NOT MY CHILD HCHILD
WOULDN'T DO THAT.
>> WE WOULD BUY AND SELL DRUGS
OUT OF THAT ROOM THROUGH THE
WINDOW.
WINDOW.
WINDOW. MY MOM DID+@N'T HAVE ANY IDEA H
BAD IT REALLY GOT.
>> Reporter: DENIAL WAS +@AS
RAMPANT AS THE DRUG.
>> IT IS BECOMING THE DRUG OF +@
CHOICE.
CHOICE.
CHOICE. >> Reporter: THE POLICE CHIEF
SAW THE FIRST SIGNS IN OUR
EMERGENCY ROOMS.
EMERGENCY ROOMS. >> 96 AND 97 WE STARTED SEEING
A SIGNIFICANT INCREASE IN DEATH.
>> IT STRIKES TERROR IN MY
HEART.
HEART.
HEART. >>
HEART. >> Reporter: 19 PLANO KIDS DIED.
ABOUT ONE PER MONTH.
IT FELT LIKE MANY MORE+@.
+@
+@ A
+@ A 16-YEAR-OLD JUNIOR DIED OVER
THE WEEKEND. YOU WILL TELL YOU
HIS DALLAS FRIENDS WERE DYING
BEF+@ORE THAT.
BEF+@ORE THAT. >> EIGHT OR NINE. +@
IT DIDN'T GET NATIONAL
ATTENTION.
ATTENTION. IT WAS UNTIL RICH WHITE KIDS IN
PLANO STARTED DYING.
>> Reporter: IT WAS ATTENTION
PLANO DIDN'T WANT.
>> EVERYBODY THAT CAME TO TOWN
SAID PLANO, THE HEROIN CITY.
>> Reporter: BIG TIME PAPERS ON
THE NETWORKS SHOWED UP.
CHIVA CAPSULES, THE CITY HAD TO
FIGHT PUBLICITY AND THE HIGHLY
ADDICTIVE DRUG.
ADDICTIVE DRUG.
+@
+@ CHIVA
+@ CHIVA WAS SMUGGLED IN FROM
MEXICO.
MEXICO.
MEXICO. >> IT WAS ALL OVER.
THERE'S A DISTRIBUTION POINT IN
PLANO.
PLANO.
PLANO. >>
PLANO. >> Reporter: A PLACE NOW
DEMOLISHED CALLED BLUE HOUSE.
YOU COULD SEE IT FRO+@M THE PLA
POLICE DEPARTMENT.
POLICE DEPARTMENT. >> THAT WAS THE REFERENCE.
THE BLUE HOUSE ON THE CORNER.
>> Reporter: MEXICAN NATIONALS
FIRST GAVE AWAY THE DRUG FOR
FREE.
FREE.
FREE. HOOKED KIDS THEN FLIPPED THEM
INTO SELLERS.
INTO SELLERS. HE WAS ONE OF THE SUPPLIERS.
WHEN EMBEDDED HIMSELF IN THE
COMMUNITY SO THAT I+@T LOOKS LI
HE WAS JUST YEAR.
PO+@LICE RAIDED SENIOR AND EAST
HIGH SCHOOL WITH THE HELP OF AN
UNDERCOVER OFFICER AND THAT
DIDN'T GO OVER SO WELL +@WITH
SOME PARENTS.
SOME PARENTS. >> I DON'T APOLOGIZE TO ANYBODY
FOR THAT.
FOR THAT. +@ >> Reporter: THE 35-YEAR-OLD
MAN WAS ARRESTED IN A FEDERAL
TASK FORCE WAS INVOLVED.
THERE WERE 29 CONVICTIONS IN
1999.
1999.
1999. FIVE GOT LIFE SENTENCES BUT SO
MANY MORE, KIDS GOT DEATH.
+@ >> IT WAS GETTING EVERYONE AND
NOBODY WAS IMMUNE.
>> Reporter: DALLAS'S HEROIN
PROBLEMS MAY HAVE BEEN
DRAMATICALLY UNDERESTIMATED.
DRAMATICALLY UNDERESTIMATED. >> I COULD TRACE BACK ALLEYWAYS
. I KNOW THE BE+@ST ROUTES TO R
FROM THE POLICE.
ALL OF THESE STREETS.
>> REPORTER:'S OVER 20 YEARS,
MATT IS A DR+@UG COUNSELOR.
ONE OF THE FEW BRIGHT SPOTS.
>> I COME BY EVERY NOW AND THEN.
>> WHY?
>> WHY?
>> WHY? >> SOMETIMES IT IS GOOD TO KNOW
WHERE YOU CAME FROM.
>> Reporter: NOBODY, I +@MEAN
NOBODY WANTS A RERUN.
19 TEENAGERS AND PLANO W+@HO DI
OF HEROIN OVERDOSES. I AM JOBIN
+@
OF HEROIN OVERDOSES. I AM JOBIN PANICKER.
PANICKER.
PANICKER. >> I REMEMBER THAT TIME. I GREW
UP HERE IN DALLAS AND I ATTENDED
ALL OF THE IST SCHOOLS.
IT WAS PRETTY WIDELY KNOWN IN
THE 90s WAS GOING TO HIGH SCHOOL
AND COLLEGE +@IT WAS THE PLANO @
KIDS WHO HAVE THE DRUG ISSUES.
IT WAS A SAD TIME.
>> IF YOU ONLY MOVED HERE IN
THE LAST 10 YEARS THIS IS +@
PROBABLY SHOCKING TO YOU
BECAUSE YOU +@ASSOCIATE PLANO
WITH WHAT IT IS NOW.
IT SHOWS WHAT AN INCREDIBLE
DIFFERENCE TWO DECADES CAN MAKE
FROM FORD'S TO MONEY MAGAZINE,