why is networking important becoming successful isn't a matter of knowing everything
you don't always have to learn skills in order to solve problems and long term you definitely
can't do everything instead it's very important that you learn how to leverage the right people
in order to achieve your goal let's go over an example now if you start a business there are a
lot of things that you need to take care of it's fair to say that at the beginning you're basically
going to be everything from ceo to janitor and everything in between it makes sense because
especially if you're starting from scratch you don't have the resources to delegate everything
with time you're going to hire people and step by step you'll focus on working on the business
not in the business we talked about this in a previous video but the difference is quite simple
working on the business means developing strategy and analyzing the big picture of the company
working in the business on the other side simply means developing the day-to-day
tasks that are necessary to keep the business running obviously both are important but your
goal as a ceo and a leader is to drive the company forward not do little jobs every day
so the work that's done in the business is still 100 necessary so you can't just not do it
you need to find the people that will do it that you trust and that you know will deliver results
you need to hire them based on their experience goals performance and a bunch of other important
factors and here's when the importance of networking comes into play if you don't have
contacts and if you know no one it will take a really long time to even find candidates
if you already know people in the field and you have the contacts all you gotta do is make a
couple of phone calls and you get yourself a bunch of job interviews but having the right contacts
might also help you find clients especially if you have a service-based business or even if you're a
freelancer meeting new people is fundamental if you want to stay in business it's not a one-time
product those are relationships that you need to develop and nurture in order to actually
get their cash so in summary you need to know how to network today i'm going to give you some
strategy and tips on how to network properly in order to find the right people at the right time
one understand that no one owes you anything this is so important especially for younger
generations you need to understand that you aren't entitled to anything this has nothing to do with
you as a person i'm not saying that you're not skilled or that you don't know what you're doing
i'm just saying that this is how the world works right now no one will give you anything for free
especially if you want to include successful people in your network you need to have something
to offer i mean imagine being something like a millionaire people approach you every day from
every direction some pretend to be your friends just to get something in return even just cloud
if you really want their attention you need to differentiate yourself to stand out how do
you do that by offering value and this is why networking isn't easy or quick it takes time
to do this for example let's say that you're a copywriter you write ads for businesses and your
goal is to land a new big client you go to an event and you meet a lot of interesting people
among them there's a very successful guy that has multiple drop shipping businesses
he obviously runs ads on facebook in order to find clients and every one of those ads
are written by one of his partners the copy isn't the best you know you can improve it
now you have two options number one you approach this person at the event in the hope that you will
get his agreement on a collaboration you can also give him a small discount and hope to close the
deal or number two you can introduce yourself to him tell him what you do and spark a little
conversation you don't bother him further after a couple of days you deliver three new versions of
the ad that he's currently running that you think are performing the worst and remember
you don't ask for money you just send it you tell him it's a favor and that you're confident that
they will work you kindly ask him to try them and see the results and if he wants you to write some
more you can give him a special discount let's assume that you know what you're doing and your
ads generate results maybe conversion rates that the guy's never seen in his entire career
guess what you just got yourself a new client see how this works you just delivered value in advance
without asking for anything in return you stand out from everyone else that approached him that
night at the event because you weren't there just to get him to sign on the dotted line you're
actually trying to help and you were willing to go above and beyond even for just his consideration
always remember that no one owes you anything two use linkedin linkedin is a free tool with so much
potential from multiple points of view and first of all with linkedin you can easily get in touch
with high status people entrepreneurs and ceos with them you can develop any kind of relationship
you can both find new clients and you can even make friends or just people that you talk to
and you need advice again this must be an exchange but developing genuine relationships in this space
is so easy especially if you live in a big city and you have the possibility to meet them
if you really want to excel on linkedin don't just send random connection requests
actually participate in the platform maybe even write a blog post once in a while interact with
other people's content and seek engagement this shows that you're actually active on the platform
and people will be more interested in talking to you also it has the potential of generating
free organic traffic to your profile which you can then convert into clients the possibilities
with linkedin are really big especially in the b2b space or if you're selling services
in fact people like gary vaynerchuk always talk about this platform as something that will grow
exponentially in the future garyvee has a past of successful predictions so i would listen closely
if i was in your position three if you're looking for a job don't spam your cv like a maniac sure
it's nice to have a cv and employers will ask you for one just to get a glance at your experience
but what they really want is for you to sell yourself especially when someone asks you talk
to me about yourself or why do you think we should hire you they're literally saying hey i'm open
sell yourself to me so it's not about spamming to everyone that's currently hiring especially
if you're at the beginning of your career your cv is most likely not as impressive as someone
who has years of experience in the field so you should rely heavily on your interpersonal skills
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done great let's continue four don't be creepy weird or desperate alright i know this is going
to sound a little weird but hear me out imagine seeing a beautiful girl on your instagram
you go on her profile and you notice she's from your town you really like her she seems nice so
you'd like to ask her out you straight up slide in her dms and tell her hey beautiful why don't you
and me go out to dinner tomorrow night guess what her response will be exactly no response maybe she
even blocks you why because you're being creepy she doesn't trust that behavior and you can't come
out of the blue asking for something it's the same in business you need to build rapport you need
some kind of relationship especially if you want to meet them you can't just tell them hey could
we meet and you tell me how to make money also don't be desperate this is just a strategy that
allows you to become more desirable if you have no other clients no friends and you're isolated
from society people will think there's something wrong with you that's not necessarily the case but
that's the market's reaction if no one is buying from you there's probably something wrong with you
so you should act as if you had abundance you don't have to lie just keep a confident body
language and tonality don't be insecure and don't try to close people at all costs don't stalk them
research them on things that are necessary for you to actually understand what type of person
they are what they do and that's it five follow up let's say that you just finished a product with
a client maybe it was a one-time thing but this doesn't mean that he can't ask you for help again
most clients especially in the service industry will come back sooner or later if
they're satisfied with your work first of all it's important to ask for feedback you can divide this
in two categories public feedback and private feedback the first is the one that you'll
ask at the end if you're confident that the client is fully satisfied with your service
you will publish that feedback on your socials or website or you could use linkedin referrals
the private feedback is the one where you will ask your client to go hard on you
he needs to be brutally honest and actually look for defects and shortcomings in your service
you will use this feedback to better yourself in the future
you also need to follow up after some time to remind them that you exist and that you're
still available to work for them don't actually use these words just ask them how they're doing
if it's something like christmas wish them merry christmas it would be even better if
you could remember birthdays and important events in their lives like marriages and so on with that
you'll have a genuine excuse to contact them and spark up a little bit of conversation
thank you guys so much for watching i hope you learned something new remember
to go ahead and like the video if you haven't done that already and go ahead and subscribe
if you're new to the channel have a great day you guys and i'll see you all in the next one