Linkedin is insanely useful for every working person, not to mention for every business,
entrepreneur, job-seeker or student.
With more than 650 million users, spread through 200 countries with the United States being
the biggest market - over 165 million users.
LinkedIn is also the biggest professional social media platform that generates over
80% of the global B2B social media leads.
If you've never used LinkedIn before, starting out can be a little overwhelming.
In this video I am sharing with you the first necessary steps you should take to start out
on LinkedIn.
This LinkedIn beginner’s tutorial guarantees an easy start and immediately getting noticed
by recruiters, employers, clients or any other leads.
I am Marat from EMMOTION, myemmotion.com, Recruitment Agency, feel free to look me up
on LinkedIn once you set up your profile.
I worked in HR and Recruitment for over 12 years and used LinkedIn nearly from the start.
Hit the subscribe button and the notification bell to continue your career and personal
growth together with me and my channel.
Also thumb up the video if you feel it was useful.
So the starting point for everyone on LinkedIn is the Step #1 Creating a LinkedIn profile
by creating a LinkedIn account.
Fill out your email and password - agree and join.
Make sure you register with an email that you check regularly to be updated with notifications
or connection requests you might receive.
Add your basic information including your full name, phone number and your location
Once your account is created, it’s time to fill in the rest of your profile step by
step.
LinkedIn profile set up is similar to your typical resume: Experience Skills section,
Education, Languages, etc.
Keep in mind that you can always add details and change your profile again at any time
by clicking on “Edit profile” – at the top
Right side of your profile photograph.
Step #2 would of course be choosing and uploading the right profile picture for LinkedIn.
Your profile picture is your business card on LinkedIn, it’s how people are introduced
to you and since humans are very visual beings, it will affect their impressions from the
start.
So quick tips for your profile picture: make sure the picture is recent and looks
like you, A well lit close up face shot is the best
option Wear what you would wear to work
Ideally smiling and looking into the camera
Recruiters don’t go around LinkedIn judging how people look, but it’s human nature to
have a reaction when we see a photo of someone.
So while deciding which picture to use, think if you would hire yourself as an employee
or consultant, just by looking at your picture.
Step #3.
Customize your headline and make it more than just a job title.
Think of your headline as of a Business Card title, it has to be clear.
By default LinkedIn will place your most recent job title as your headline.
You will have to go to your headline, press edit button and customize it using words that
define your profile and which would make it easier for others to find you.
Avoid generic headlines...
You might want to take a look at the headline of a few different profiles as an inspiration.
To make it more than just a job title.
There 120 characters available to make your headline stand out.
Step #4.
Add a background photo and customize your LinkedIn URL
· Your background photo is also a visual element at the top of your profile page.
It grabs people’s attention, sets the context for your profile.
It also helps your page to stand out from the crowd and for people to remember it in
some way.
To change your background photo click on the ME icon, at the top of your LinkedIn page.
Click the Edit icon in your intro card.
In the pop-up click the Edit on the top right corner of your background photo.
It even gives you a recommended size for your photo.
You can choose any photo or image that you think represents you in some way.
If you have a brand then consider having your company's logo and a short value pitch along
with it.
· And customizing your URL on LinkedIn will help you to brand yourself better, it allows
you to reference your LinkedIn page easily in your resume, business cards or any other
documents.
To do this click the Me icon at the top of your LinkedIn homepage.
Click the "edit public profile and URL" section, you will find the URL section on the top right
corner.
Keep it simple, it could be your name and your last name, or your business name.
Step #5 Add a LinkedIn Summary and turn it into your professional story
The first thing to say about your LinkedIn summary is – make sure you have one!
So many people still leave this part blank on their LinkedIn profile.
Your LinkedIn summary is your chance to tell your own story – listing your skills or
the job titles you’ve had is not enough.
Don’t be afraid to invest some time into it and turn your LinkedIn Summary into a story.
Your summary can also give viewers a clear idea of what they should do in regards to
your profile.
There are 2,000 characters available for you to create your summary.
I would recommend adding your email to your LinkedIn summary, if you feel comfortable
with it.
Because people outside of your network won’t be able to see any of your contact details.
So putting your email in your summary will make the contact with you faster during the
time you network or job search.
Step #6.
While adding your Job Descriptions “think accomplishments”
Mention accomplishments in your bullet points under each experience or studies your add.
Don’t just say “responsible for this” or “responsible for that.”
Your responsibilities don’t say anything about how good you were.
What did you actually do?
Be specific.
This is really similar to the information you should put on your resume.
In case if you are also looking into updating your resume, check out my detailed video on
resume and accomplishments through this card on your screen once you finish watching this
video.
But let me give you an example here on what accomplishments should look like:
- “Increased department revenue by 15% by acquiring 10 new clients during 2019”
- “Successfully hired and trained 5 new team members.”
- “Supervised 2 project teams and 5 marketing projects at the same time while launching
a new product range” Thank you very much for watching!
If you found this video useful, please thumb it up and share it with whoever you think
it might be beneficial to.
Don’t forget to hit subscribe and see you in my next video coming up!