- In 2019, On-page SEO is one of the best ways to increase
your website's rankings on Google.
But what should you focus on?
Well, in this video, we're gonna talk about five
On-page SEO tips to rapidly increase your rankings
and drive more organic traffic.
By the way, before we jump into the video,
please make sure you subscribe and click
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Okay, so the first On-page SEO tip I would give
is just focus on search intent.
And this is extremely important
when you're creating your content.
So you know, whatever keywords you're trying to rank for,
you should be figuring out,
okay, how can I give the user what they want
when they search for this keyword?
And how can I make my content extremely relevant
and answer all the questions someone would have
about this particular topic?
Because, you've really gonna figure out right,
someone's searching for this keyword
because they probably have a problem.
Now, how can you answer that problem?
How can you solve it?
And how can you make your content so useful
that someone could go away and take actions from it.
And search intent is only becoming more of an important
ranking factor when it comes to On-page SEO.
So yeah, definitely figure out what the user wants
and how your content can be tailored around that.
Next up, I would recommend focusing on content quality.
And this is, you know,
this is completely within your control.
So you have like, no excuses not to do it.
But basically, yeah, focus on, you know,
making sure your content is in depth enough, you know,
is relevant enough, easy to scan, easy to read,
and that you include plenty of images and videos.
Because content quality is so important.
And the standards for content are being raised all the time.
What people want from content, and what they expect
from content is increasing all the time.
So you really have to make sure your content matches
the expectations of the user.
Especially if you want to rank higher on Google.
And the thing is well, that if you don't do this,
then your competitors are only going to get the jump on you.
So you have to be really careful about right,
is your content long enough?
Is it detailed enough?
Does it answer all the questions
someone would have about it.
And when someone sees your guide, can they just quickly scan
through and find the answers they want?
Or is it extremely difficult to use?
So yeah, its content quality
is only gonna get more
competitive as the standards are only going to increase.
And if you make a habit of increasing content quality now,
it's going to pay off dividends in the future
for your website.
Now, when it comes to On-page SEO,
meta tags are also important
but maybe not in the way you think.
They don't directly impact SEO in the traditional sense.
So, okay, if you change your meta tags,
your website's just gonna rank higher.
But however, if you improve the title tag
and the meta description,
you gonna to get higher click through rates on, you know,
on the first page of Google.
And higher click through rates are
the more relevant it looks, the higher Google's gonna place
your website in the long run.
Okay, so this is really important.
You should be optimizing your title tag and your description
to make sure they're attention grabbing, easy to read,
super relevant
and not click bait as such,
but they should be so attention grabbing that they get
the users on Google to react instantly and click on it.
Your title tag should stand out above everyone else's,
especially competitors on Google.
So that when people are browsing through the first page,
they choose yours versus everyone else's.
And the higher you click through rates,
the better that's going to be for your website.
Site speed is also extremely important
when it comes to On-page SEO.
If you've got a website and it takes like a minute to load
in 2019,
2020,
that's just not acceptable.
And people are just going to run away from your website.
Okay?
So, you have to be really careful by your site speed
and use tools like Google's PageSpeed.
Insight tool to optimize your speed
and learn how to improve it.
Now, there are a few quick changes you can make
such as compressing your images,
minifying your CSS and HTML code,
and even making sure you choose
the right website host servers,
to make sure that your website is optimized for speed.
And if you make all of these changes,
then you will see better on-page metrics,
you'll see better bounce rates,
and overall your website will perform much better.
Finally,
your URL should be optimized too.
Now what I mean by this is basically, you know,
the URL for your page that you're trying to rank
should be optimized for the keyword that you're going for.
So it should be relevant, it should be sure,
and it should kind of describe what the page is about.
So for example, if you have a page on make money online,
then your URL should be your domain.com or whatever,
forward slash, make, hyphen, money, hyphen, online.
So it's super easy to do, but this is a big on-page metric.
And it just looks really clean as well.
And usually, you know, when you search
for something on Google,
and you look in the top three results,
usually that URL is short, it's relevant,
and includes the keywords.
So this is something to bear in mind when you create
your own URLs for your own website.
So that's it from me.
On-page SEO is really important.
So, with all of the tips I mentioned previously,
you should definitely be optimizing each of them,
and making sure they're on point
if you wanna increase your website's rankings.
And the thing is as well, the great thing with On-page SEO
is that it's just so easy to control.
You know, you have control of your website
so you can change the URL, you can minify the CSS code,
you can make sure that all your title tags are optimized,
and they really don't take a long time to do either.
So yeah, definitely focus on all of these On-page SEO tips.
And let me know in the comments section below,
what's the number one On-page SEO ranking factor
that you've seen make a difference for your website?
So let me know in the comments section below.
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