[Music]
when I dress up it's it's a little bit
like it's a character it does make you
feel more confident and a bit more bold
and it's just nice to be different
[Music]
my name is Roxy and I am really into
Japanese fashion
[Music]
there's lots of different Japanese
fashions that I'm into now I've kind of
created my own style over time from lots
of different inspirations I would say
I've been dressing like this for about
six years
I think I first kind of started to learn
about Japanese fashion probably when I
was at University and I studied fashion
textiles and a book with all like
different pictures of like street
fashion from Harajuku really inspired me
to start then project on that and that
kind of led me to develop my brand as
well and this is a dress by angelic
pretty which is a Japanese brand and I
bought this when I went to Tokyo I have
a brand called Roxy sweetheart
with an online store but I also sell at
events in London I draw an illustrate
clothing such as this dress but I also
make jewelry and hair accessories but
also see Japanese fashion very like kind
of cutesy pasta Lee my style does
reflect my personality which is kind of
cute and fun and colorful I think I've
probably owned about 50 pairs of shoes
ish yeah like they're not all like this
although they're obviously all passed on
or cute in some way but yeah I have a
lot of shoes and a lot of bags growing
up I didn't really know where I fit and
I always kind of had an interest for
fashion but I didn't have the confidence
to actually express that fashion and I
think actually was when I came up with
Roxy sweetheart and then developing that
that's actually what gave me like the
confidence
but was very gradual and now I feel like
I'm at the point where I can just be Who
I am and do what I want I don't feel
like awkward about it anymore
[Music]
I love outfits it's like you look
amazing
how are you the most common reaction for
the outsider is like why are you wearing
kids stuff or like is this a shop
selling kid stuff this absolutely not
[Music]
being for kids clapping why do you like
it but I mean in Japan its people with
expendable income so it is people in the
late teens and adults and yeah all the
way up into old age even in Japan I mean
it yeah in Japan it's no more like to be
into to have toys and be into like cute
stuff and it's not a bad thing you know
if someone says to me I'm childish you
know I think maybe like from an
outsider's point we someone who doesn't
know anything about the fashion but for
me it's very much a creative thing
[Music]
I think in this world like all these
bright colors and things I think it's
nice is important to have this escape to
kind of have these things that make you
feel good my ultimate goal is to inspire
people and if even if it's just a little
bit that's my main aim I just want to
inspire other people to express
themselves that's kind of what I do it
for ultimately
[Music]
you