It doesn’t matter what you do, or who you do it for, video grows businesses.
Video is the future after all and continues to grow both in consumption, preference, and
importance.
But knowing video is important, and actually putting it to use in your business are two
completely different things.
So in this episode we’re talking all about video marketing, and how to grow your business…
with video.
Hello and welcome, my name is Adam Erhart and you are watching the Modern Marketing
Show.
Where we take different marketing tactics, tools, tips and strategies and break them
down into bite sized actionable clips that you can use to immediately take your business
to the next level.
Alright, lets talk about video.
While it’s certainly not a new topic I’m still shocked at either the lack of understanding,
or the level of resistance so many business owners and entrepreneurs have towards video.
It’s almost like they don’t like making money.
But I know it goes deeper.
And I’ll admit, being on camera can feel daunting, overwhelming, and awkward at first,
but the rewards are well worth the effort, especially if your goal is to attract, connect,
and convert more of your potential prospects, leads, customers, or clients.
But as I mentioned at the beginning, knowing video is great, and actually using it in your
business are 2 completely different ball games.
So here are 5 tips to help you start, improve, or optimize your video creation process - so
you can grow your business faster, easier, and better than ever before.
Being camera shy is no excuse to not leverage the incredible power of video in your business.
Thanks to screen recording software like Camtasia or screenflow alongside presentation software
like powerpoint or keynote, your next video is only a few short slides away.
There are also other options available like having a video professionally recorded, creating
an animated video, talking over a picture slideshow, or even using just plain old text
and speaking over it as in a video sales letter or VSL for short.
The point is that no matter what your comfort level is there’s a form of video out there
that’s just right for you.
I’m not going to stand here and try to tell you that video is super simple, really easy,
and doesn’t take any time.
None of that is true.
Video takes work, it takes time, and unless you do every little part of it yourself, it
can take some money to.
But the key here is to look at video marketing as an investment and do it strategically,
do it well, track your numbers, and treat it like the incredibly valuable marketing
asset it is.
Time and budget dedicated to strategic video content is statistically money very well spent.
The type of content you’ll create should be based largely, if not completely on your
audience and how far along the customer journey they are.
Are they brand new to you and your business or have no idea about what it is that you
do?
Then an educational video is probably the best place to start.
Or are they aware of the problem and are looking for different options on how to solve it?
If so, an explainer video that highlights the key benefits and features is probably
your best bet.
Or are they in the final buying stage and ready to do business today?
Because then you’ll probably want to create a demo or testimonial video that showcases
how things work and the results your business is able to provide.
Once your video is done the fun has only just begun, but a celebration is definitely in
order.
This is because you now have a valuable customer generating asset in your possession and can
now start focusing on getting it out there and in front of the people who matter most
to your business.
The best way to do this is by leveraging it across a number of different channels including
YouTube, Facebook, and ensuring it’s embedded on your website.
The greater its distribution the more people you’ll reach, and the more potential customers
you stand to attract.
Every video you produce should have a goal, whether that’s to increase phone calls,
email signups, walk-ins, or simply reach more people with your message.
But the key to maximizing your videos effectiveness is by being sure to include a call to action,
or CTA for short, at the end.
By leaving your audience with an action to take you’ll be sure to get the most bang
for your buck out of all the effort you’ve just put into your brand new video.
I can’t stress this enough, neglecting to include a call to action is one of the fastest
ways to tank your videos effectiveness and results, so always include one.
There aren’t many other media options available that pack the same punch as video offers,
and with 52% of marketing professionals citing video as the form of content with the highest
return on investment it’s definitely something worth paying attention to, and using of course,
to grow your business.
So thanks so much for watching.
If you enjoyed this episode be sure to subscribe to the channel, give it a thumbs up, and if
you have any questions, comments or suggestions for a future video, be sure to leave them
in the comments section below.
To help you get even better results from your marketing today I want to invite you to download
your free copy of “The One Page Marketing Plan” by visiting adamerhart.com/plan which
will not only give you a great free resource to use in your business, but will also give
you insider access to my best tips, tricks, and strategies that I don’t share anywhere
else.
Take care for now, and I’ll catch you next time on The Modern Marketing Show.