Hey, Hey, and welcome back to my channel.
If you're new here, I'm Latasha James and I've spent many years
working as a social media marketer at agencies in in-house roles.
And now as an entrepreneur in today's installment of social media marketing
for beginners, we're going to talk about tech talk, but first, a couple of.
Requests.
I would love to have you join me at my upcoming masterclass.
It is totally free.
And I'll have the link down in the description for you, and also
be sure to subscribe, to keep up with the rest of the series.
Another one will drop on Friday that said let's get into you at the video.
Okay.
So do address the elephant in the room.
Let's be honest.
Tick-tock is not.
Platform.
I personally use YouTube as my primary source of lead generation,
but I haven't experimenting with tech talk because let's be real.
It is a quickly growing platform and a lot of what I'm doing on YouTube and even
other platforms like Instagram or Twitter can be repurposed over their relative.
Easily.
I don't recommend hopping on every single trend.
If it doesn't feel authentic to you, but I do recommend at least having a
presence and testing out platforms that grow rapidly platforms like Tik TOK.
So let's do a little overview of the platform.
Tic-tac was the most downloaded app worldwide in 2021 with 650.
Million downloads that year alone in the U S around 43% of users
are between 18 and 24 and 32% of tick-tock users are between 25 and 34.
There's often this misconception that Tik TOK is only for teens
or super, super young people.
But statistically, that actually isn't.
You can still make inroads with your target audience on Tik TOK, even if
they're not in a younger demographic.
In fact, an average of 650,000 new users join Tech-Talk every day.
So there's still a lot of opportunity.
Now you probably already know that tick-tock is a short form, vertical video
platform, but Tik TOK has continued to expand its short form video options.
They're getting.
Soon, you'll be able to record tech talks that are up to 10 minutes
long and you can also go live.
So what's made tech talks so exciting for users and marketers alike will a
lot of what excites users about Tik TOK is its trendy fast moving algorithm.
Users are constantly.
Depending upon existing trends and the ability to use non-stock
actual like top 40 style music.
It gives the platform a competitive advantage over YouTube.
In that regard, it's also super snappy and quick and creating
content for the platform is the same, unlike YouTube, which largely
relies on polished high quality.
Most of the top tech talks are recorded on a cell phone.
Instagram too has gotten more and more polished over the years.
Making tech talk a nice alternative for folks who don't want to go on
a fancy photo shoot, just to be able to post content besides music.
There's also trending audio clips that can be used for skits or funny little
sound bites, which are kind of fun.
Girl, don't do it.
It's not worth it.
I'm not gonna do it, girl.
I was just thinking about it.
How am I going to do it?
I did it.
So like all social platforms, Tik TOK has a set of profile elements
that you should probably fill out.
If you want to make the most of your account for you, use
your name, try using one.
That's either your name or your business name.
Assuming that you're getting on Tik TOK for business purposes, you'll want to
pick a username that you'd be happy with.
Not only right now, but yeah.
Five years from now, the platform continues to grow.
If your name or business name is taken, you can experiment with
adding an underscore, a period or a filler word, like the or
official minds of bell at Asha.
James also important to note that usernames are limited to 24 characters.
So use them wisely.
Your tic-tac bio is much shorter than Instagram, just 80 characters.
So you have to make it count in my Instagram marketing
for a beginner's video.
I shared the tip to share who you are, what you do, Andrew.
The value proposition in your bio now for tick-tock, you can pretty much
use that same general principle, but just condense it into a sentence.
A few examples could be vintage fashion marketer, educating through entertainment,
makeup for mature women of color online and in store or a social media manager
for socially conscious e-commerce.
You can also add a link in your bio if you're a business account, but remember
that if you are a business account, you won't be able to use certain trends.
It sounds a great LinkedIn bio is comprehensive and easy to scan,
whatever you want your prospect to do.
When they click on a link like booking a call or shopping a service or
product should be clearly presented and laid out in your bio, it should
also be easily readable on mobile and easy for prospects to navigate.
There are a lot of ways to set up a link in bio, which can include formatting and
unlisted page on your existing website.
Like I do.
Or if you're working on your personal brand, you could also try
milkshake, which is completely.
Love that tool.
So a great profile picture doesn't necessarily have to be a professional
headshot, especially on Tik TOK.
It could be your brand logo or just a more casual selfie or picture
of you from the shoulders up.
Some suggestions for getting a great profile picture include using high
contrast colors that make it easy to identify your picture at icon size.
Remember, people are going to be on their phones and instead of a full
body picture, try a closeup of your.
Or a three-quarter shot that let's follow her.
See what you look like a little bit more clearly you can try something that
communicates your brand personality and what makes you different, whether
that's an upbeat shot from a curated brand photo shoot, or just you
enjoying a sunny day in the park.
Sounds fun to me.
Tick tock, like Twitter is a more personal casual platform than
some others that we've explored.
So in general, I recommend using a photo of yourself if you can.
So.
Always speculation on how algorithms operate platform by platform and tap
talk is no different, but a lot of tech talks, popularity is definitely due to
its unique kind of addictive algorithm.
What's important to remember is that tick-tock cares more about what you
enjoy then who you're following.
So while competitors like Instagram typically prioritize your following.
Tik TOK cares about what you were actually watching.
Therefore you page or FYP is curated based on what content you've engaged
with, how long you've watched the video, whether or not you've liked or commented
on the video and any other actions that you took after seeing that piece
of content, because tick-tock focuses.
Each piece of individual content performs in the algorithm, any TechTalk
you create could end up reaching a large number of people who haven't
seen anything you've created before.
This creates a great opportunity for reach.
And it also means that you can focus less on feed cohesion than some
other platforms like Instagram.
Think of your tick-tock account as a curated collection of individual
content pieces, instead of.
Overall grid, you can create covers for your tick talks, but you
definitely don't have to because tick-tock has a down to earth feel.
You don't have to worry as much about an aesthetic grid, the way that you might on
Instagram, all that said, let's talk about some of the key features that you can use.
Tik TOK.
First there's video, tic-tac started with 15 second maximum videos.
And as of today has options for 60 seconds, three minute and 10 minute
videos to compete with other video platforms like YouTube, my main
squeeze while keeping features fresh against competitors like Instagram.
I always choose a longer time limit that I need so that I can edit the video
down versus hitting the recording limit.
And then having to start over a little pro tip there, you can also edit your
video using an external editor and then import it into the app, which is.
Preferred method.
I use a combination of final cut pro and descript, but many of my friends
in the industry also recommend cap cut.
I'm sure there's lots of other apps out there too.
Something else to keep in mind though.
One study showed that about 50% of tick-tock users surveys that they
found videos longer than one minute to be quote stressful while one in
four of tic-tacs highest performing videos fall in the app's recommended
optimal video length of 21 to 34 hours.
According to wired.com.
Of course you can always experiment with different video lengths to see
what's most engaging for your audience.
It's going to vary depending on your audience.
Now live videos on TechTalk are a great way to get your audience or viewers
on the, for you page to engage with you in real time live video, isn't
available to all creators though.
You'll need to.
Be 16 years old and have 1000 followers creators 18 and up can also earn
gift points, which are monetized.
Will you also invite your viewers to join you alongside you live?
Which I tried accidentally once and it ended up being a
very awkward experience for me.
So try it at your own breath.
Okay.
So tech talk makes it really easy to share.
Tech talks both within and outside of the app.
By using the arrow symbol underneath the video, you can also export your
tech talk to a video file by saving it.
If you'd like to repurpose it as a YouTube short or Instagram reel,
but I personally use the word.
Snap tick to save my tech talks without that Tik TOK watermark,
since platforms like Instagram have noted that they prefer, we don't use
content from other apps on theirs, which is, you know, understandable.
Now, as previously mentioned, a lot of tech talks trends are based on
popular sounds that creators make the.
Well, there used to be a discover tab that showcased trending sounds.
My method has always just been to scroll the FIP or friend's tabs
to see what seems to be trending.
If I see a sound, I like I'll click on the audio, save it to my bookmark sounds to
use at a later time, just be mindful that you won't be able to use certain sounds.
If you are on a business account, I'm on a creator.
So make sure to check before you plan a piece of content and
then are unable to use it later.
Okay.
So let's get into the most important aspects of building
a strategy for tech talk.
First, start with the end in mind, first things first, you
want to be honest about your.
If you're a business owner using tech talk to sell a product or service
reference your quarterly and annual targets to guide your focus on Tik TOK.
Think about which metrics are going to get you closer to your goal.
If your focus is sales, think about conversions.
Are you getting people from tick-tock engaged, moving them to your profile,
LinkedIn bio, and then getting them to purchase on your website.
Or maybe you should just cut to the chase and run some conversion optimized.
Tick-tock.
Meanwhile, if you're a brand new business or creator, you will probably
be focused more on awareness metrics, like reach and follower growth.
In that case, you're going to want to latch on to lots of trends, probably
start some of your own, and also host at a more accelerated rate than someone
who's just trying to maintain their brand presence on a new platform like myself.
Next thing about what content types are going to get you closer to
each of your goals and your brand.
If you're a social media manager, looking to help tech startups, your
pillars might be something like this.
Startup trends, marketing tips, and success stories
from your previous clients.
Once you have your pillars mapped out, you could start planning types of content.
The only limit to your tech dot content is your creativity.
Really?
Anything goes on this platform, as long as it follows the terms and conditions.
Some popular choices for tick tock content include quick tips.
You could share three reasons why your service or product is essential and
then share some creative ways to use it.
You can also use this as an opportunity to educate your audience about
your niche, like providing insight on a new industry trend or piece
of news that adds more conscious.
There's tutorials.
You can always create both 15 and 62nd tutorials or even a 10 minute
guide for a potential new customer.
If you want to try that using your product or service on camera makes
potential customers feel more comfortable purchasing from you because they
can see it in action behind the.
Behind the scenes content of your day or your business is a great way to just
develop a personal relationship with your audience that makes them invested in
your process, shows them what makes you unique and fosters transparency between
you and your followers and entertainment.
One of the most popular types of content on Tik TOK is entertaining,
fun content, silly content.
It's pretty straight forward and tends to be more relevant for content creators.
But this type of content is great to use.
Trending sounds.
Skits that are relevant to your niche or business, all in all.
It's important that even if you're trying to sell something, you
honor the nature of the platform, which is lighthearted and fun.
Stuffy content is not it on Tik TOK.
So try to think of yourself as a content creator, even if you're posting
for a more boring type of brand.
Now here's the big question.
How often should you post on TechTalk?
Well, some marketers will recommend that you post it.
Three times per day, Tik TOK recommends one to four posts a day.
But if you know me at all, you know what I'm going to say.
Ultimately, this comes down to what is sustainable for you or the team
that you're working with because you can still see growth on the platform
without this rigorous upload schedule.
I personally post minimum once per week and typically no more than three to five.
Per week.
I haven't had massive growth in the platform by any means, but I am
happy with my follower base and know that I can always amp things up.
If I feel like my other platforms stop performing for me in
the way that I want them to.
Okay.
So while your content pillars can serve as a great guide to make sure that your
content is cohesive, you still might want to plan out detailed concepts for you.
Whether you want to post a tutorial using your product or a dance video
with tips for other professionals in your niche, make sure that you leave
room for trending Tech-Talk content.
You definitely don't have to plan your content as far ahead as other platforms.
So leave room in your content column.
For spontaneous posts.
This is super important.
Recent up fluent status shows, better engagement rates across
different follower levels for Instagram, YouTube, and tick tock.
Tick tock has considerably more engagement than either of
the other two networks at all.
Follower levels.
For example, a fluence found micro-influencers had engaged.
Of 17.9, 6% on Tik TOK, 3.8, 6% on Instagram and 1.6, 3% on YouTube at
the other extreme mega influencers had engagement rates of nearly 5% on Tik TOK.
1.2% on Instagram and 0.3, 7% on YouTube with those benchmarks in mind, you can
evaluate your progress by assessing which goals are most important for you to hit.
Are you seeing.
A specific product or service, or just looking to increase your brand
mentions that'll guide you to the metrics that you should be tracking
or detailed analytics on your posts.
Just go into the creator tools section under those three horizontal lines
in the upper right corner of your phone or on desktop hit your profile
picture and then select analytics.
The first thing that you'll see under analytics is an overview of your
engagement in the last 7 28 and 60 days.
You could also choose a custom range.
If you'd like to the factors Tik TOK uses to evaluate engagement, our video views
profile views, likes comments and shares.
You'll see a number for each interaction and a percentage below indicating
your growth from the previous period.
You can also download this data if you want to keep it for your records
or share it with team members in the content section, video posts, show
videos from the last seven days.
Newest oldest trending videos show the top nine videos with the fastest growth in
view numbers over the past seven days with an other views gained in the past week.
Plus your real-time stats.
If you click on an individual video, you can expand your analytics
and even further detail, you'll be able to access total time.
Watched average time watched percentage of people who watched the full video and.
Audience, you'll also be able to see where your video traffic comes
from, if it's mostly from the, for you page or from your own followers,
which I find to be super interesting.
They're also stats for your live videos and follower growth.
These detailed stats are great to analyze whether or not the people that
are engaging with your content are aligned with your target audience.
And you can use these analytic trends to pivot the type of content that
you're making to reach the right people.
So that's.
For now, at least I hope this video gave you some insight into
getting started and how to plan and measure your content on Tik TOK.
On Friday, I have another installment of this series coming
your way and don't forget to join me at my free live masterclass.
The RSVP link is going to be down below.
And if you liked this video, it would also be great if you subscribed
so that you don't miss a video.
And with that, I will see you soon.
Thanks so much for watching.
Bye bye.
Um,