What's up, Insiders?
Barbara here, and we're going to talk to you about an experiment in an experiment.
-You like that? -I like that!
He was calling it a double experiment before we started!
Please introduce yourself.
Hi, I'm David. I'm a PM on the main app.
Tell me a little bit more about the things you're responsible for on the app.
Sure, so I do a couple of different features.
One of them is Explore, which we're going to talk about today.
The other one is Offline, the ability to download
which is available to Premium users in developed markets
or everyone in emerging markets.
And also Autoplay and Home, which are just launching.
Okay, congrats on that!
Thank you!
We're going to talk about an experiment in an experiment.
Tell me about the first experiment.
Okay, the first experiment is Explore.
The idea is to create a new tab in the app, which is called Explore
where users can discover new videos, topics, or creators.
So, if you're on your Home feed and you want to try something new
that's when you go to Explore.
Okay, so it's another destination within YouTube…
-Yes, yes. -…to find this content, and…
-To discover new content. -Yes, okay.
Now, we're saying it's an experiment because not all YouTube users have this right now.
Right. Only a small amount of users have it and it's across devices.
It's on Android phones, Android tablets, iPhones, iPads, desktop.
-Yep. -So, you might be in the experiment
but most people do not have it.
Okay, so go check your devices right now.
Go see if you have access to Explore
and that you can at least get a sense of what it is we're talking about there.
We'll also show some pictures up here.
-Here. -Yes, well I mean…
-Here. -…it's usually slapped on top of our faces.
There!
-Okay. -Yes.
Also, Tom has talked about Explore on this channel before
so check out the link down below to hear more about that from Tom.
-That covers the Explore tab. -That's the first experiment.
That's the first experiment.
Experiment number 2.
-So, the experiment within an experiment. -Yes.
We had an idea on the team where we were saying, "Well
people are discovering topics and videos, but how do they best discover creators?"
And we said, "Up top in Explore
wouldn't it be cool to add a new chip called 'On the Rise'?"
Yes, so once you're on the Explore page
you can go into a sub-category called "On the Rise."
Exactly, and that's when I want to discover new creators.
On the Rise is focused on endemic homegrown creators
and smaller creators.
So, if you click On the Rise
the first thing you're going to see up top is either the Creator or Artist on the Rise.
-This is already launched… -Or Gaming Channel on the Rise!
Or Gaming Channel on the Rise.
And this is already launched.
There's no change to that program.
It existed in Trending in some markets like the U.S., India, Japan, France.
But we're not changing anything with that.
So, that's still showcased up above.
It's still going to be placed in Trending.
-It's another placement for On the Rise. -Okay, great.
And then down below, we said
"Okay, let's give some love to the smaller creators."
We wanted to have a shelf
specifically just for creators with under 10,000 subscribers.
What you see here is we look at what you typically watch
and the creators you like
and we look for similar creators that are under 10,000 subscribers.
So, you have a whole shelf of that.
So, you can go browse through
and this is another great way to help support smaller creators
get them seen in front of more eyeballs so that hopefully they get more viewers.
-Yes, give some visibility to the new talent. -Yes!
I really like that shelf. I found some cool stuff.
You'd be in there, no?
I would be!
I am just under 10,000 subscribers
so hopefully I would be serviced there on my gaming channel.
So, if they push you over the top
-you won't be eligible for this one. -Sadly!
-But… -It's a question!
Still want to hit that 10K subs or bust!
So, underneath you're going to get a mix of different features
and the main one is creators we think you'll like
based on your history with YouTube
so it's personalized to an easy order, depends who you are
and then you see that creator with videos
and we're going to do a cap on the number of subscribers that creator can have in the tab.
We're still debating it; we're thinking a million.
-Okay. -We're going to analyze it.
-Yeah. -TBD!
If you keep on going under
we have other different features such as Endorsements.
So, for example, we see you have a high affinity to one creator
and we'll look for similar creators to that.
So, for example, viewers of… what's your channel's name?
Barbara.
-Just Barbara? -Super original!
Barbara, yes.
"Viewers of Barbara might also like…"
and then you'll see different channels that are related to Barbara.
-Yeah. -Yeah.
Okay, I dig this!
So, what David just talked about was kind of an overview
and we'll show you pictures of an example
of what the On the Rise tab looks like within the Explore tab.
And then really, why we're talking about this is
you've got some questions for our Insiders out there.
Yeah, so I'd love to hear first if you think this is a good idea.
It's still an experiment and we're still working hard on it
because we believe it's a good idea on how to highlight creators.
But we really want to hear from you
and that's why we wanted to come to the channel today.
The second part is we'd like to hear a bit from you
on what you expect to see on the On the Rise chip.
So, would it be even smaller? Would it be bigger?
Would it be different content verticals?
Any cool ideas you might have, leave them below in the comments.
We'd love to get the feedback.
Yes, and you also want to know from our Insiders here
how excited are you by this feature?
Because as we started out by saying, it's just an experiment.
We do a lot of experiments at YouTube.
It's something that we like to try out
but it's not guaranteed to ever broadly launch to everybody
so that's why we want to get all of your feedback about this.
Yes, so let us know if you're excited!
-Okay, that's it, right? -Yeah, that's it!
Okay, so let's try this out.
If people like this video, what should they do?
They should like the video
but drop a comment that they're excited about the feature.
-Drop a comment first… -Yes!
…and then like the video!
Okay, yes!
-And… -Subscribe to Creator Insider?
Yes!
-Okay, yes! -David gets it!
So, I guess we will see you guys in the next video!
Okay, thank you! Bye!