>> From the SiliconANGLE Media office
in Boston Massachusetts,
it's theCUBE.
Now, here's your host, Dave Vellante.
(soft techno music)
>> Hi everybody, welcome,
to this CUBE conversation sponsored by Dell EMC.
Today we're going to cover Dell EMC's
next-generation data protection announcement.
But before we get in to it,
I want to talk a little bit about data.
Is data an asset, or is it a liability?
You know, many years ago
people used to look at data
because it was growing so fast,
it was so expensive to manage.
They looked at it really as a liability
that had to be managed.
But that's changed.
Data today is viewed as an asset.
Why is that?
I would say it's because of digital business.
What's the difference between a business
and a digital business?
We think it's how they use data.
Digital businesses put data at the core.
It's their most important asset.
They're trying to figure out
how data contributes to the monetization
or the mission of the business.
The problem is that data is plentiful
but insights really aren't.
People want insights that
drive business impact.
In a digital world,
protecting that data has never been more critical.
But it's complicated.
You've got data On-Prem,
you've got data in the Cloud,
you've got data at the Edge.
So, what we've seen post-acquisition
of EMC by Dell,
is the company has dramatically accelerated
the cadence of announcements
and they're further enhancing their
portfolio today and we're going to talk about that.
We got, really three segments today.
I'm going to talk to Ruya Barrett
about the announcement and the hard news,
we're going to look at a short video
and then Beth Phalen, the president
of the Dell EMC data protection division
is going to come in and talk about the vision.
So, let's get right in to it.
Ruya Barrett, great to see you again,
thanks for coming on.
>> Thank you so much, Dave,
it's always a pleasure being here.
>> Yeah, well, you've been here
a few times this year, haven't you?
>> A few times, yeah, I equate coming here
to opening presents on a holiday because it's
the professional equivalent
and I think we've been here four times
already this year.
>> Yeah, that's right, we had you here
early in the winter
and then of course pre-Dell technology's world
and we talked about the survey that you guys did
and here we are again, so.
Okay.
So you've got this market momentum,
I talked about that a little bit,
the space is growing.
What's the news today?
>> We have some exciting news.
Before I talk about the news, though,
I do want to talk about when we were here in April,
if you remember we introduced
some exciting new products in to our portfolio.
It was a product called PowerProtect Data Manager,
our brand new next-generation software
for data management.
We introduced an integrated appliance,
PowerProtect X series,
the multi-dimensional appliances,
basically,
as well as an IDPA.
eight tarot bite IDPA.
Again, these are all important
because they're proof points of our commitment
to our customers in terms of delivering
industry-leading appliances
as well as software-defined solutions to
meet their ever-growing,
ever-more complicated data protection environments,
from the Core, to the Edge, to the Cloud.
>> So as I said, you guys are accelerating
the cadence of announcements
so how does all that fit in to what
you're announcing today?
What are you introducing?
>> I'm actually really...
This is an exciting present for me because,
as you know,
in February when we talked about data domain
we were celebrating a very important milestone.
Data domain is been the bedrock and
the foundation of our portfolio.
And since its inception,
it not only defined a brand new market
and disrupted an existing market.
but it also led the market for over a decade
as the lead product
and the lead solution that customers chose.
That makes this announcement and this present
even sweeter because I'm really here to
introduce the next generation data domain.
PowerProtect DD,
the ultimate data protection appliance.
>> So, PowerProtect,
that's kind of the new brand that you guys are using...
>> Yeah.
And so that's exciting.
Dell is using it across its entire portfolio.
>> Yeah, we're powering up the portfolio
in data protection,
there's no exception,
we're introducing three new models under
the new PowerProtect
DD umbrella,
it's PowerProtect 6900, 9400 and 9900
that's replacing four...
Models.
And we're also...
What you'll notice is the PowerProtect...
The DD 3300 as well as the PowerProtect virtual edition
will be parts of the solution for our customers.
>> So how should we think about the value
from a customer perspective,
that you're delivering?
>> Yeah, that's great
and at the end of the day it's all
about customer value.
And when we think about data domain,
what it meant to our customers in terms
of proven solutions,
it's all about the next generation really taking that
and even raising the bar further.
So, for customers,
what are they looking for?
Cloud is everywhere.
So multi-Cloud is one of those facets.
The other is really around performance,
efficiency and security.
Because those issues are never going away
if not only getting exasperated.
And multi-dimensional appliance portfolio,
it's part of a bigger portfolio
which is important
from giving our customers choice.
>> So what about the business impact?
Can you share any metrics?
>> Oh, yeah.
>> Or data, I mean,
how do we quantify this?
>> Sure.
Absolutely.
We're all about measurement and data,
it's very important
and customers really want to understand the value.
So you look at, let's go, one by one.
Let's look at Fast.
Customers, what are they trying to do,
what's the urgency,
it's all about restore speeds.
And what we're seeing with the PowerProtect DD series is
SLO's where customers have up to 38% faster backups
and 36% faster restores.
So, again, really critical for our customers.
Let's talk about efficiency next.
That's been a bedrock.
Customers want efficiency because,
number one,
it really impacts their cost of ownership.
And with the new PowerProtect DD series,
we're seeing 25% more usable capacity
and half the rack space.
And that's the case for the DD9900
which means that one DD9900
can replace 2 DD9800 racks.
In the same footprint,
lower TCO is critical, again,
we're doing the efficiency really matters
because we're trying to make sure
as the data growth is there,
as customers are looking for performance,
their cost of protection isn't going
linearly up with that
and with our new systems we're seeing up to
65 to one data reduction.
And that's really allowing us to be able to have
up to 81 petabytes of logical data stored
in the 9900s.
So, again, up to 62.5% more logical
capacity per rack.
Which is unheard of.
As well as the ability to grown in place,
grow in place capacity so
customers can license half shelves
and seamlessly scale up within the family.
>> Well this is key, 'cause people
want to keep investing in data centers,
that's a big part of the Cloud value propositions,
so being able to more efficiently use the
existing space is key.
What about, you know, Ransomware is a hot topic.
How you guys...
How does this announcement fit in to what you're doing
with your Ransomware solutions?
>> Thank you, Dave, actually,
Secure is one of our pillars.
So, it's fast, efficient, secure.
And security is all about, really,
customers being able to recover under
any stringent circumstance
and the security...
Our cyber-recovery solution is basically
completely integrated in to the PowerProtect DD
where customers can recover in the event
of a Ransomware attack.
So it's that air gap ability to
be able to make sure that
even in the most taxing recovery scenario
that you have a solution.
>> And what about the Cloud...
Cloud is a target...
I mean, that's a big topic of conversation,
there's a lot of use cases, DR,
many others.
Where does the Cloud fit in to this?
>> Yeah, you can't have a data protection solution
if you can't address a multitude of Cloud use cases,
protection use cases.
So that's in terms of being able to
protect information to the Cloud,
protect information from the Cloud
and protect information in the Cloud.
And with our Cloud long-term retention,
with our Cloud tiering capabilities built in,
on day one,
customers will be able to get a slew of capabilities
that is basically built in to the products.
>> So, like I said, you've been accelerating
the pace of announcements...
Can you paint a picture of the portfolio?
How should we think about it, now?
>> Oh yeah, absolutely.
Again, I think one of the most important elements
that the Dell EMC data protection portfolio
brings to bear for our customers regardless
of their size and scope
is flexibility in terms of their needs.
Whether it's our purpose-built appliances,
our integrated appliances
or our software-defined solutions.
And the PowerProtect DD series is part of this, now,
multi-dimensional portfolio.
So being able to scale up
with the PowerProtect DD series appliances
as well as scale out
with the PowerProtect X series appliances,
whether it's Integrated or Hybrid,
whether it's all...
Integrated or Target,
whether it's All-Flash or Hybrid,
whether it's really an appliance or software-defined.
That's the amount of flexibility that our customers have,
to be able to make sure any workload,
no matter where it resides,
will get protected
and meet their SLO's in the lowest
cost of ownership possible.
>> Well the space used to be pretty straightforward, Ruya,
you know, you back up an on-prem system
and that was kind of it.
Now you got the Cloud, you got the Edge,
you got Ransomware, you know,
all kinds of complicated stuff going on, so.
Congratulations on the announcement...
>> Thank you.
>> It was great to have you again.
>> Always a pleasure, thank you Dave.
>> You're welcome.
All right, keep it right there,
we're going to watch a short video and then
we'll come back with Beth Phalen.
Be right back.
>> We're not ready to say job well done.
We keep working.
Building comprehensive technology
that protects and manages your data from
the Edge, to the CORE, to the Cloud.
We won't rest at being your number one.
We evolve.
Creating technology that's fast, secure
and even more efficient
that reduces the risk of data loss.
We are forging the future
by building on the past.
Dell EMC PowerProtect DD series,
the next generation of data domain
protection storage appliances.
The PowerProtect DD series provides up to
1.25 petabytes of capacity in a single rack,
using 30% higher data compression to lower costs.
But there's more to this appliance than
a beautiful forum.
It's also the preferred protection storage
for data that's backed up and managed
by PowerProtect software.
PowerProtect DD series appliances help you simplify
your multi-Cloud environments,
and gain more efficient operations.
And because data protection capacity
is challenging to predict,
we engineered our multi-dimensional
PowerProtect appliance portfolio with
flexibility and agility at its core.
You can easily scale up and scale out
to future-proof your environment.
Dell EMC PowerProtect DD Series.
The ultimate protection storage appliance.
>> We're back, with Beth Phalen,
who's the president of the Dell EMC
data protection division.
Beth, good to see ya again.
>> It's great to be here.
>> You've been busy.
>> We have been, yes.
>> So, what's on your mind these days?
>> You know, just adding to what Ruya said before,
this is a huge announcement in the history of data domain,
which, by itself,
changed the data protection industry.
And now as we introduce PowerProtect DD,
we're bringing that proven technology
in to the future,
couldn't be more excited.
>> What are some of the highlights that you're
really in to that get you excited for customers?
>> Yeah.
We recovered much of it, but,
one thing I'm particularly convinced is going to be
a game changer is
enabling data reuse.
Customers don't want their backup data to be locked away,
more and more customers want to take advantage of it,
either for quick recovery or for analytics,
test (murmurs)
and so with the improvements that we've made
with instant access and instant recovery,
now up to 60 concurrent VM's can be
available from your PowerProtect DD.
60 thousand IOPS,
we're really changing the way data domain can be used.
PowerProtect DD makes it something that they can use
not only for their backup,
for whole set of data reuse cases.
>> So, under your leadership,
your division has really accelerated
the announcement cadence.
How about the software side of things?
How does that relate?
People want...
They think Cloud, they think SAS...
How has that affected your business?
>> I mean, I hope people remember that
just back here in July,
we announced PowerProtect Data Manager,
which is our next-generation software.
It includes PowerProtect Central,
which is a SAS-based capability.
Starting out with monitoring
but over time we'll be feeling that out.
PowerProtect Data Manager is finally tuned
to work with PowerProtect DD.
So, while, the prevalence of Data Domain historically
has really been built on the fact
that we let customers choose, right?
If they want to use Dell EMC software, wonderful.
But if they've already made a choice,
we also have always supported that broad ecosystem.
We will continue that
with PowerProtect DD,
but the best choice in our view
is going to continue to be to use Dell EMC software,
now with PowerProtect Data Manager,
you're going to get absolute best capabilities combined,
with PowerProtect DD.
>> So I'm sure I understand.
So you're saying Dell EMC,
on Dell EMC you're going to get
the best experience,
but if for whatever reason I choose
some other product,
I can integrate in.
>> Absolutely.
>> All right, great.
How about disaster recovery?
It's a key topic.
It's a painful topic.
It's expensive,
historically you've seen the 3 site DR.
It's usually bespoke,
separate tools...
What are you doing for customers around DR?
>> Yeah, so the nice thing is that
in this world of multi-cloud configurations,
it's easier and easier for more companies
to actually have a full DR strategy.
By doing cloud disaster recovery,
you can set up your environment
without the sort-of old-school approach
of having a separate on-prem facility
that was just for disasters.
Doesn't seem viable,
as we go forward I expect fewer and fewer
companies will choose that.
So, with PowerProtect DD on day one,
combined with PowerProtect Data Manager,
you'll be able to use our cloud disaster
recovery capabilities
that include orchestration.
Just three steps to fail over,
two steps to fail back
and you get all the benefits of disaster recovery,
but at a lower cost,
the ability, agility,
by leveraging the cloud provider of your choice.
>> The market has really changed a lot
since the days when you had Data Domain
replacing tape
and it was pretty straight foward
and now you've got the Cloud,
you got the Edge,
you have Hybrid,
you've got heightened security concerns.
So you have to be kind of a trend-spotter in your role.
What are you seeing as, sort of where you're taking this?
What's the vision
for the division and the organization?
>> Our strategy has been very consistent.
We're recognizing that data is first,
that we have to align closely with
the application managers,
to make it easy for those customers
to protect their data seamlessly.
But at the same time,
we have to protect that data no matter where it is.
On Premise, on the Edge, in the Cloud
and no matter how customers are deploying
their applications.
So, we are continuing to execute
on our multi-dimensional appliance
and software defined data protection strategy,
but we're now augmenting that
with a concept of global scale.
And, you know, I think that that
global scale concept is going to really bring
us in to the future.
>> So, I've said many times that we've
moved beyond the innovation...
Stemming from Moore's Law.
That's not the heart of it anymore,
it's data,
it's machine intelligence and artificial intelligence
and it's Cloud because of scale.
So, explain further, global scale and
what you mean by that.
>> So what we've found is
obviously customers enjoy the benefits of scale out,
we have that with the X.400,
but they need those benefits of
easy expansion of capacity,
easy movement of back up data sets
across location to meet that capacity.
Intelligent placement of back up data sets.
We need that capability beyond a single appliance.
And so, as we think about the concept of global scale,
we're looking at,
how do we enable all of our
multi-dimensional appliances to participate
in those use cases
and bring those benefits across the ecosystem.
>> So breaking some of those physical barriers
and being able to view my data in its form,
which is also distributed, right?
>> Yup.
>> All right, good.
Exciting.
>> It is exciting, thanks.
>> Congratulations.
We'll see you next month, probably.
Well Beth, thanks again for coming on
and sharing this announcement
and we'll be watching.
>> Always glad to be here.
>> And thank you for watching, everybody.
You can get more information, I'm sure,
at delemc.com, right?
You guys got your data protection side of the site
so go there,
check it out
and thanks for watching everybody.
We'll see you next time.
(techno music)