(calm music)
- Hi, everyone!
It's your girl Jenn and today is such an exciting day for me
because my clothing line Eggie officially drops today.
Like, even saying that out loud is so surreal.
I have been working on this for such a long time,
since the end of last year.
So I've been keeping my lips sealed since then
and now I get to just, you know, break the news!
Eggie is baby in Korean
and growing up, I was always the Eggie in the family
and now this clothing line is Eggie of my own.
This is a full blown 27 piece collection.
There's a lot to go through.
And I thought for this first video,
I would just, you know, break down each piece,
explain where I got the inspiration,
and showcase the items to you guys
in a good old-fashioned haul.
There's a lot of items in this collection,
so let's get crackin'!
So I'm gonna start off with the tops first.
Here I have this white ribbed T-shirt.
This is called the Fuzzy Baby T.
And I think it's a really great, easy everyday top
and it has Eggie in Korean on the corner,
and I thought it'd be really interesting to make it 3D
and fuzzy so it just has like a quirky texture to it.
I went for a mock neck just to make it stand out
from the rest of the graphic Ts on the market.
Moving onto the next top,
here I have my Try Again Cropped T.
This comes in three colors:
this blush, yellow, and then black.
But then I forgot to film black.
When I was showing this in New York at my press preview,
a lot of people were asking me like what this meant.
It's just "try again" but all jumbled up
so it implies the viewer to try again to decipher it.
White tops have always been such a staple in my wardrobe
so that's why it was really important for me
to sprinkle a couple in my line.
This is my Ruff Haus Blouse and I absolutely love it.
It's this really flowy looking number.
It's got kind of like an Edwardian theme to it
with color and the ruffles and the sleeves as well.
It's got this lovely white polka dot pattern all around it
and it just gives it a nice, beautiful, dainty feel.
I also recommend wearing this with a nude bandeau
or a nude camisole, just to keep you more covered.
I've always loved items with little catchphrases on it,
so that's why I made the Now What Blouse.
This is the perfect fitting white button down
that's a little sexy but put together.
It also has the words now and what embroidered
onto the lapel and I feel like this is saying
that, you know, it's applicable for a lot of situations
and you could even like say "What now?"
So they're interchangeable.
Over here, we've got the Eggie Hoodie.
This is an incredibly oversized, slouchy, comfy hoodie
and I just wanted to make sure that the sleeves
were extra long because I thought it would be really cool
for the proportion.
On the sleeve, there's also Eggie written on it
with like an Old English font.
There's also Eggie on the hood in Korean,
so that way you can just kinda flash it
to tell everyone who needs to be babied.
I've got another top that is perfect for the fall.
This is the Eggie Long Sleeve.
I'm holding the orange one but it also comes in white.
I love both color ways
and it's made in the softest material.
It's just like a really cozy fabric
and I could totally see myself wearing this
as like my pajama shirt during the fall
when it gets a little colder.
This is also one of those shirts that you can sleep in
and then, like, wake up and go out the next day in.
Very comfortable and easy on the go.
This next item is the item to layer with during the fall.
This is my Mesh Bodysuit.
I love pairing this with just little baby doll Ts
that are fitted, because it creates
a really cool 90s effortless look.
I could also imagine myself layering this over
like a fitted turtleneck or even off the shoulder tops.
This is just a really fun piece to experiment with.
Sweater weather is quickly approaching,
so I wanted to have just the nice, snuggly jumper
into my collection.
This is in a beautiful lilac shade
and it's, like, so perfectly 90s.
This is in, like, a beyond soft material.
I swear, like once you put it on,
you don't want to take it off.
And this is actually like a happy mistake
because this was supposed to have like a fish cake print
all over it but it didn't embroider correctly
so we decided to just X out the embroidery
but keep the actual sweater.
So now we are done with the tops
and I want to talk about this skirt.
I think red is such a power color for the fall
and I wanted to make sure that I really utilized
this fun color into this nice skirt.
I really love this light, breezy material
and I think that the grommets on the side
and the lace detailing really make it unique.
Now let's move on to the jumpsuits and the matching sets.
I want to talk about the one that I'm rocking right now.
This is called the Dolores Jumpsuit
and it comes in two prints.
The first print I want to talk about
is the Korean national flower print!
Wanted to incorporate some of my Korean background
into my collection.
When I was going to Korean school,
we sang this song called like (speaking in foreign language)
and it's basically just like praising
our beautiful nation flower (laughs).
And I thought it would just be the perfect print
to put on this jumpsuit.
This jumpsuit like literally fits like a glove
and it's got pockets and it hugs in all the right places
and I absolutely love the back as well.
This also comes in gingham, as you can see.
And I guess this is incorporating more
of like my American background.
When I think of gingham, I think of picnics,
and I named it Dolores because of Dolores Park
in San Francisco.
I had a lot of picnics back there
and it just reminds me of good times.
And I feel like this jumpsuit would be perfect to wear
eating outdoors and enjoying food and friends.
Next up, I've got the Eggie Tracksuit.
This is in a nice beige color
but it's got a little kick to it
because of the checkered striping on the sides
and the armpit.
I thought that the checkers went perfectly
with the gingham print.
Like, look, it's literally the same thing.
But I don't know, I just thought it would go really well
together and tie in a nice theme.
This is a perfect little outfit that you can wear
at the airport or school
or whenever you just want to blast through errands
but stay comfy.
So I love wearing matching sets
and this one is extra special to me
because it has my favorite fruit printed on them.
This is the Korean melon
and it's called the (speaking in foreign language)
and I ate these so much while growing up as a kid.
My mom would cut these up after dinner
and we'd eat them for dessert.
And these are just absolutely delicious.
If you've never tried a Korean melon,
I highly recommend that you do.
This is a really fashion forward piece
and I love the pockets on the skirt.
Those are a game changer for sure.
And if you don't like the melon print,
it also comes in a striped version!
This is identical to the melon set
but it's in a slightly different fabric.
Like, it's a little thicker
so it'll keep you kind of warmer,
so if you live in a colder place,
this will keep you maybe 5% warmer.
Let's chat about the Knotty Top and Wide Trousers set.
I feel like this is perfect for the in between summer
to fall transition phase
because the top is still very appropriate for the summer.
And for the bottoms, these are just a great fitting culotte.
They're such an amazing fit and you can rock these pants
in a business setting.
This also comes in black so it's even easier
to mix and match with items that are already in your closet.
Alright, everybody, let's move on over
to the outerwear pieces.
This is my Tuxedo Blazer and I am just obsessed
with the stripe print.
It's so bold and it coordinates really well
with the Stripe Set that I showed earlier.
I just love statement jackets
and you'll really be making a splash in this one.
This also comes in a black color.
And I find that these types of jackets are always my go to
when I want to find a coat for the evening.
So this next jacket is my favorite one,
it's the Truck Along patent jacket.
This is in a really flashy material.
It's so sick and just so unique
and it's fun to wear.
I wanted to make sure that it came in red and black,
depending on everyone's comfort level.
I would say to try the black one
if you're just kind of dipping your toes into this material.
This jacket adds so much personality to any look
and all eyes will be on you when you're rockin' this.
Next up in line, I have the Eggie Bomber.
I love huge oversized bombers.
This is basically supposed to be like a bomber
that, like, your boyfriend's letting you borrow.
Or you stole.
It's got like a nice slouchy fit
and it's perfect and warm for those fall and winter days
to come.
I love cardigans that double as a blanket,
so here I have my Cozy Cardigan.
It's so long, it's like floor length,
and you literally wrap around in it like a little burrito
and you're just so comfortable and cozy.
You throw it over anything and it instantly elongates you.
My last coat is a blazer.
It's called Gingham Thing.
Obviously I wanted to keep the gingham
and the checkered theme in my collection,
so I thought we'd just bust out a blazer in this fun print.
Throw it on over any casual look for a polished feel.
And also this blazer is so well made.
It's lined, it's got pockets,
and it's just everything you would want in a blazer.
I can't wait to style this in a future video.
So we are at the last category now.
We're gonna be tackling the dresses.
This is the Cheeki Slip
and I have obviously named this dress after my dog.
This is essentially a bodycon dress but with a twist
and it's perfect to wear on nights out
where you just wanna dance and just have some fun.
The next dress is called The Dalva
and I actually named this after a bar
that Ben and I used to go to.
It's in the Mission
and it's just like a really romantic spot
where you sip on cocktails
and get to know someone really well.
And this dress is just a really cool in between
of just like casual and formal.
It's casual because of the material
but formal because of the silhouette.
My last dress is called the Shine Slip.
This is just my version of the classic little black dress.
The straps are adjustable
and we tried to make them as thin as possible
so we could make it even more delicate.
And it also has these sexy cutouts on the side
and the material has a nice soft sheen to it.
Alright, guys, that is the end of this massive Eggie launch.
I can't believe that each and every one of these pieces
are in my own line and I feel so proud and excited
to share this all with you.
Feel free to shop all the pieces online at eggie.us
and please follow out Instagram, @eggieshop.
We will be posting exclusive content on there
and it'll give you just more ideas
on how to style everything.
Before I left, I just wanted to thank you guys
for giving me this opportunity to even have a clothing line,
because without you this would have never, ever happened.
I have been on YouTube for seven years
and I have been putting my everything into this channel
and building this relationship with you guys.
If I told my 18 year old self
that I would have my own clothing line,
I wouldn't have believed it
and I also would have been terrified
because when I first started YouTube, I was so lost.
I was really struggling when I first started this channel.
I got rejected to all my dream schools,
I was going to community college,
I was working in a smoothie shop,
and I just felt like I was letting everyone down in my life.
And YouTube was my little escape
to showcase what I knew and what I felt good expressing,
fashion and style.
I honestly don't know what I did to deserve you guys.
You guys are the best, those most loyal subscribers
that I could ever wish for
and I just appreciate you guys so much.
You guys have given me this beautiful life
and you guys inspired me to just work harder,
bust my ass, and just try and produce like the best content
and produce the best items that I possibly can for you guys.
I will never stop thanking you
because I'll never forget you.
Thank you for everything and I love you guys,
you guys are all my Eggies.
I also have to thank my Eggie team.
Without them, this would have not been possible.
This is not a job for just one person,
so I am so thankful that I have a group of solid people
behind my back.
Thank you so much.
(sighs) I feel like I'm accepting an award or something
but this is literally one of the biggest milestones
I've ever had in my entire life
and I just wanna thank you guys so much
for being a part of this journey.
Thank you a million times.
I'll see you guys in the next line.
Bye.
(calm music)