Creating a product that people actually want to buy is key, but so is making sure your
future customers can actually find it.
That’s where keywords come in handy.
Keywords serve as a way to teach search engines what you’re selling, and they’re also
the words and phrases (a.k.a.
search queries) your customers use to search for your product.
To make sure you’re using the right words to describe your product and drive traffic
to your store, I’ve prepared a list of the top 3 free keyword research tools.
In this video I’ll also share how you can use each of these tools to do effective keyword
research for SEO, and where to use the keywords you find to outperform your competition.
First up, Ubersuggest.
Ubersuggest offers quite a lot of free features—keyword research, content ideas based on your keywords,
as well as an option to reverse engineer your competitors’ marketing strategy.
It's a handy tool for any ecommerce business owner, as it helps you find new, effective
keywords, analyze how well your store website performs in search engines, and see how well
are your competitors doing in terms of website SEO and traffic.
Let me show you how it works.
Once you open Ubersuggest, you can analyze both keywords and domains.
I’ll start with keyword research and then continue with domain research to show you
what type of information you can gather from Ubersuggest.
Let’s say I’m selling motivational posters and the main keyword I use in my product name
and description is motivational poster.
I’d love to find out how well it actually performs, so I’m writing it in the search
bar.
I’m picking English, and the US region—that’s the language my customers speak and the region
they live in.
The first data we see is the keyword overview, which gives you a good idea of the search
value and SEO difficulty of it.
The higher the search value number, the more people are searching for this particular keyword.
The higher the SEO difficulty, the more difficult it is to rank in Google's non-paid search
results for the keyword you’re researching.
So, in conclusion, the search value and SEO difficulty values represent how high this
keyword ranks in Google’s non-paid search, and how hard or easy it’d be for you to
rank high in a search query, by using this keyword.
The two final values—paid difficulty and cost per click, let you know the estimated
competition in paid search and costs of advertising.
If you do paid advertising for your website, these values show how much each click on your
site will cost you, as well as how difficult it will be to rank high.
What I see from this information is that while my keyword is searched by a lot of people,
it’s also used by a lot of other websites, making it more difficult to rank on the first
page of a Google search.
Now, it doesn’t mean I shouldn’t use this keyword for my title or description, but I
should probably find some more keywords with lower SEO difficulty, especially if my store
is still quite new.
Let’s scroll down.
Here we see some keyword ideas.
These are suggestions for related keywords that also perform well in terms of search
volume.
You can find additional keywords for your product here.
There are several different tabs where you can also review related keywords, questions,
prepositions, and comparisons.
I see that hashtags with a specified niche at the end are also trending, so I can add
my niche, for example, motivational poster gym, at the end of the keyword too.
Okay, now let’s get to another interesting feature this tool offers—researching your
competitors’ domain.
Return to the Ubersuggest homepage and type in a domain in the search bar.
For this example, I’ve assumed that I sell motivational posters, so the potential customer
that I’ll be researching now is a shop called StartupVitamins.
This is what comes up when I search for their domain.
The first thing we see is a traffic overview with four different numbers.
Now, let’s talk about what each of these numbers represent and why they matter.
First up—organic keywords.
This is the number of keywords that this domain ranks for in a Google search.
Non-paid, monthly traffic represents how many views the non-paid keywords bring in monthly.
In other words, non-paid traffic shows the amount people who Googled a certain keyword,
and clicked on the StartupVitamins website when it as listed as one of the search results.
Domain authority is a search engine ranking score that lets us know how well a certain
site ranks in search engine results.
Domain authority score ranges 1–100, 100 being the best possible score to get.
Last but not least—backlinks.
Backlinks are links from a page on one website to another.
If someone links to your site, then you have a backlink from them.
If a domain with high domain authority creates a backlink to your domain, it gives your domain
more credibility in eyes of search engines.
Think of domain credibility as the reputation of your website.
By being associated with better backlinks, your website in turn is seen as a more trustworthy
by search engines.
And so if your website has a lot of credibility, it will also be ranked much higher in search
results.
If I click on one of the traffic overview elements, I can see more information about
each of them.
When I scroll down, I can see which pages and keywords used on the StartupVitamins site
bring in the most traffic.
You can take inspiration from some of the keywords they use and use them for your own
product title and description if they’re relevant to what you’re selling.
Okay, so let’s see the pros and cons of this free keyword research tool.
1.
Ubersuggest shows you quite a lot of information about the keyword your researching.
That means you can do a very thorough keyword research for your online store.
2.
This tool offers a lot of information on domains, so it means that you can also use it to research
what works for your competitors.
1.
You can only search up to 3 keywords or domains daily, which means your research is limited
and you can’t explore many different keywords and competitors.
2.
If your competitors have their store on marketplaces like Etsy, eBay, Amazon, and so on, you won’t
be able to analyze their store traffic with this tool.
If your store’s built on one of the ecommerce platforms I just mentioned, the next tool
might be just what you’re looking for.
Did you know that the data Google gathers through our daily searches is available to
you for free and can help you with keyword research?
Yup, let me introduce you to Google Trends.
Google Trends is an online tool that gathers info from Google Search, Google News, Google
Images, Google Shopping, and YouTube, and helps visualize this data in an easy-to-understand
way.
To show you how it works, let’s assume I’m still selling motivational posters and I want
to explore the keyword motivational poster.
To research this keyword, I can use filters like region, time, category, and web search.
If you’re researching a keyword with multiple meanings, you can filter your results by category
to get data for the version you’re looking for.
And if you only want to know how this keyword is performing in, let’s say, Google Shopping,
you can specify that here.
I want to research how the motivational poster keyword is doing worldwide, for the past 5
years, in all categories, and all web searches.
The graph shows us the interest in this keyword over time, so this is a good way to see if
people are still interested in this product or if the interest is decreasing.
I can also see the regions where this keyword is particularly popular.
This way I can see which region is more interested in this particular keyword, and consider marketing
my product to that audience.
This tool also shows related topics and queries that also match my search interest.
Both of these windows show other keywords that customers use to find a similar product.
For ecommerce store owners like yourself, the related queries window is a noteworthy
one because it shows you popular keywords related to the keyword you’re researching.
1.
Google Trends is an easy-to-understand tool where you can research how well a particular
keyword is doing.
You can also specify a particular region to research, as well as a time frame, category,
and website.
2.
This tool is completely free, you can access all the information you need without being
limited by a paywall. 3.
You can see whether a keyword is rising or decreasing in popularity, which helps you
understand how interested people are in a particular product or niche.
1.
You don’t see such values as keyword difficulty, paid difficulty, and cost per click for the
keyword you’re researching.
The great thing about Ahrefs Keyword Generator is that you can research as many keywords
as you want.
This tool pulls data from Google, YouTube, Bing, and Amazon, and will pull the top 100
keyword ideas of over eight billion keywords from more than 170 countries.
This is an especially useful tool if you’re selling on Amazon, as this tool also gathers
data from Amazon too.
Let me show you how this tool works.
To do that, let’s use the same motivational poster keyword we used before.
Ahrefs Keyword Generator shows keyword difficulty, search volume, and how recently the result
was updated.
Just to remind you, the higher the keyword difficulty, the harder it is to rank high
in search results.
The higher the search volume, the more people are searching for this keyword.
If the keyword difficulty and search volume are high, there’s a lot of competition to
rank high for this keyword, so it’s best to look for low difficulty keywords with medium
or high search volume.
It’ll be a lot easier to show up in the first pages of Google, YouTube, Bing or Amazon
search results.
Let’s summarize the pros and cons of this keyword research tool.
1.
You have an unlimited amount of searches, so your keyword research is not as restricting
as it might be with other tools.
2.
If you’re selling on Amazon, this tool can help you gather data from Amazon.
1.
This tool only lets you see keyword values for the first ten results.
So, now that I’ve shared these free keyword research tools—Ubersuggest, Google Trends,
and Ahrefs Keyword generator, I’m wondering if you’re planning on trying one of them
out?
If so, share your experience with these free keyword tools in the comments below.
Hope you enjoyed the video!
If you want to learn more about keywords and SEO, take a look at our beginners’ guide
by clicking here or you can find a link in the description.
See you in the next one, bye!