hi everyone Jared here from email experts and in this video I’m gonna go over how
to utilize email marketing to run successful competitions grow your
email list and get more people to be engaged with your brand
if this is your first time on our channel we are email experts we help brands grow via email and
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it will really help our channel out with the YouTube algorithm and help brands like you
find our channel in the future so why is list growth important building and growing your own
email list is the best and only way brands should gain subscribers as this will ensure
they will be sending emails to people who want to hear from them in the first place brands grow
that your own lists have a direct relationship with their customers their customers having
consented to being contacted and the brand can then contact them with messages relevant to them
this boosts the sender's reputation and customers willingness to open your brand's emails on
the other hand brands that purchase lists for example people who don't give specific permission
for the brand to send them emails in the first place are not only taking on legal risks but
they also significantly increase the likelihood of their emails being marked as spam consequently
open rates and deliverability will be low and conversion measures would be highly inaccurate
so now let's talk about competitions brands said brands can use incentives to organically encourage
people to sign up to their list such as discounts eBooks webinars and newsletters competitions are
also a great strategy for list growth that can be used alongside these organic methods
competitions get people excited about your brand and further incentivize them to sign up
if you do it right so before you set up your competition you need to have a good strategy
first you need to set up the right incentive something that will encourage your audience to
subscribe remember that the goal is to acquire new subscribers who are likely to become paying
customers in the future every brand may offer different incentives depending on the target
audience the campaign and the value proposition the incentive should be relevant and beneficial
in order to appeal to customers so choosing the right competition price is paramount prices must
be so compelling that it makes no sense not to sign up in the eyes of the potential customer
on the other hand it is also important the price is relevant to your brand to attract
customers and not serial competition entrance for example if you are a fashion label selling
female clothes and accessories don't just offer a cash prize but instead offer something like a 500
new wardrobe offering product is always a good idea that way you are ensuring that people who
sign up for the competition are relevant to your store and may become paying customers one very
important thing to note though is to never offer an iPad why because people everyone wants an iPad
so if you offer an iPad as a competition price even if you're an electronics store you may get
a huge spike in list growth and competition sign ups only to find that the audience is completely
irrelevant to your niche and they will never become paying customers down the line eventually
this will drag down your engagement numbers moving on keeping in mind that the goal is
to grow your customer base at email experts we recommend that brands nurture the subscribers
as soon as they enter the competition and not wait for the competition to be over many subscribers
may have just learned about your brand and they are especially receptive right after they sign up
okay so now let's just jump into Klaviyo to show you how you can trigger a nurture series
from a competition just note that you can use any other email tools such as Mailchimp or Omnisend
but just make sure that they have fraud detection since competitions can attract a huge number of
fraudulent and bought email addresses especially if you're offering a very attractive price so in
our example we use play view and other competition apps let's jump right in so for most of our
clients we normally recommend using these two apps to run the competitions either gleam competitions
or viral sweep these are two apps that we like to use in order to run successful competitions let me
show you a quick example of how ViralSweep looks like so as you can see this is how various it
works is you just have to embed their widget their virus widget on your page to run your competition
so it incentivizes them to leave their first name last name and email address in return to
sending a chance to win a price of your choice therefore growing your email list effectively
they’re very strong apps but one thing to note though is that they are not free they cost from 49
a month so don't worry later on in this video
also go through a free method on how you can do it with Klaviyo itself so now in Klaviyo
what we're going to do is to firstly create a list so that you can connect your list
to the the app so I’m going to I’ve already I’ve just created this list called competition signups
and what you want to do firstly is to connect
Klaviyo and virus sweep and how to do that firstly you need to create an API code so
open up your settings so it's under your account under account settings
just navigate your way to the API keys under settings
so what you want to do is to first create an API key within Klaviyo itself
doesn't take long and a handy tip is like I I like to name or label my API key so I know
which API key is used which so I’m just going to call this ViralSweeps
okay because we I’m because we are using our dummy account we don't have a paid a paid virus account
for this example so I’m just going to go through how to how to connect it with virus sweeps with
virus sweeps integration dock so once you have a paid account with virus stream you should have
a connect email service option and under connect email service what you want to do is you want to
navigate your way and click on Klaviyo or whatever other email marketing providers of your choice
so once you're there they will prop it will prompt you to paste your Klaviyo API key
so you've just created them under your Klaviyo settings so
just copy and paste these this long code this is your private API key if they ask
for your public API key your public key will be this so just copy and paste this whole thing
paste it within your virus API key box click connect and then it will prompt a few lists
for you to choose from to choose which list you want to connect your competitions to
so then you can choose your list which will be the list that we just created
should be the list that we just created call the competition sign up list that's why I
named it you can choose to name it however other way you choose to name your list
right and and then once you're connected you're good to go and you can connect now you can connect
your list to trigger off to trigger off a flow a nurture flow that will nurture people who
just sign up to your competitions so before we go before we get into that I just want to show
you a quick method on how I would do it if I want to do a free method considering I don't
have a paid virus account for my dummy account so what we can do now is I can go on sign up
forms here in Klaviyo i can create a signup form so let's just use this this one for now
and in Klaviyo itself it asks you which list do you want to connect it to
just know this is just the free method for those of you who don't want to use the viruses method
again the viruses method is the recommended method and email Email Experts but for those of you who
don't have or don't pay for for account this is how to do it within ClearView itself so choose
the list that you want to connect it to I I’ll choose computation signups I’ll create the form
and now I have a form I have a form here I can go ahead and add other inputs such as
my first name and last name but and and you can edit it however you wish but now what
you want to do is just to turn this from live and embed the code on a page within
Shopify itself so I’m going to go ahead and copy the embed code go ahead and publish my phone
and now what you want to do is to jump into Shopify and to just create a page like
to create a page I I named it competition page as a placeholder normally if you have a
if you have a virus sweeps account you will copy and paste your virus
widget embed code and place it on your page since I don't I’m going to copy my paste my Klaviyo one
so create a page name it whatever put in your competition details and you just want to paste
your oh yeah you want to toggle off this hit toggle this html editor and just paste
your embed code over there go ahead and save and now I’m going to publish my page
yep page has been published so now I’m going to go and view it on my online store
and there you go as you can see the competition page load loaded and
our embedded form has appeared if you have embedded your viral sweeps widget your widget
will appear here instead of this Klaviyo form so now what you want to do is to test to see
whether this form works because the last thing you want to do is to run the competition spend
paid traffic to get to your website and and realize that the form is not working right so
what I want to do is I just want to put in an email address to test
I’m going to blur this out
and I’m going to click sign up and so within Klaviyo you can change your thank you messaging
and within your various sweeps or gleam app you can just change on how the widget appears
so now what you want to do is to see whether it actually works and whether it's fed
through your your list so now what I want to do is to go to my list competition signups and
as you can see there you go my my email address is here so now we know that the
the form works now what you want to do is now we can use this list to trigger a nurture series
to nurture your competition subscribers right so what I’m going to do now is to go into flows
and I’m going to create a new flow I normally tend to create from scratch
and let's just call this competition nurture series
and why do you want to have a natural series as mentioned earlier in this in this video
people who just signed up to your competition they might have just heard of your brand and they are
more inclined to being receptive to your emails once they are newly subscribed as opposed to if
you wait 30 days for your competition to end 30 days later and if you start sending them emails
then they might not remember your brand anymore so it's good to nurture them right off the bat so now
as you can see I just created a new computation nurture series and I want to choose the trigger
to be triggered by the competition signups list and and there you go so that's how you set up
a competition literature series so how you build on your your emails this is what we recommend in
email experts so this should be the flow so right off the bat you should deliver your welcome offer
almost immediately after they sign up this is just to deliver the special offer to them and thanking
them for signing up you can choose you can you can offer them a special offer such as a discount
percentage discount or free shipping code to incentivize them to make the first purchase anyway
and one thing to make sure is just to make things consist make the messaging consistent from your
competition form so if they sign up from the competition make sure in the first email say
you say something along the lines of thank you for subscribing to our competition here's a
special code for you anyway the next email you should send probably a day or two later
this should be focusing around your your brand or your founder's story so you can
share your brand sorry why why your brand started what's your your company's values
and the goal here is to really build trust between yourself the brand and your potential customers
next email a couple days later you want to offer them an offer reminder
just and this email is only sent to them if they have not purchased yet in the last three days
the goal of this email is to remind them that they have a 10 code or free shipping offer and
to really drive scarcity and urgency for them to use the code to make their first purchase
with another few days the fourth email you want to send from this list should be a reviews email or
your or an email showcasing your featured products basically to build trust with social proof you're
sending reviews and to showcase your best sellers last lastly about five days after the initial
email you want to send them a final offer reminder saying hey this is your this is the last email
your your special code will be expiring soon use it now the goal of this email again is to drive
viscosity and urgency and it's optional for you you can also include a countdown to
further boost the urgency and there you have it how to run successful competitions how to
grow your email list and get people to be more engaged with your brand by connecting the two
my name is Jared we help brands grow through email and automated marketing
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