Want to know the 5 most important things you need to take your business
to over 6-figures this year?
Keep watching…
Hey guys, it’s Alex!
I’m so excited for this video because, this time, I’m shaking things up!
Since starting my channel, I’ve released over 40 videos on the hottest copywriting,
marketing, and branding principles that are working today…
So, give me a thumbs up below if you’re already a subscriber!
But, if you’re not already part of the Copy Posse, you know what to do.
Hit that subscribe button below to join our copywriting crew and get ready to learn, write
and ignite your business this year!
And, be sure to stick around till the end of this video to get a special gift I have
just for you guys… as my way of saying thank you so much for being here.
Now are ya ready to get real for a hot second?
Good, because today, I want to talk about the one thing that sets the most successful
people in the world apart from the rest — and that is mindset.
The truth is: it doesn’t matter how much experience you have or how much wisdom you’ve learned...
without the right mindset, you’ll always be the biggest obstacle in your own way.
Without this mindset, I wouldn’t have taken the risk of moving halfway across the world
from Canada to Malaysia to join a young startup, instead of going to law school...
Or organized a 200-person event in Maui called A-Fest, which today has grown into one of
the hottest personal growth events in the world.
Or, started a copywriting business when it was never a career path that I had ever considered
growing up...
Or, had the opportunity to work with some of the world’s leading experts in personal
growth and leadership.
The mindset I’m talking about requires five VERY important shifts that I’ve learned
in the past eight years of growing my business.
Some of them are simple, some of them take guts… but don't worry, I got you.
I’ve read your comments, emails and DMs and I know that many of you have fear or discomfort
around putting yourself out there, creating your portfolio, pitching to a client, and
starting your career in copywriting…
And I want you to know that I HEAR YOU.
I was exactly where you are 8 years ago.
I had just quit my job at Mindvalley, and I was sleeping on an air mattress from Walmart
in a friend's spare room.
Today, my life looks very, VERY different, thanks to my copywriting business and the 5 mindset
shifts I’m about to share with you.
In the past couple of years alone, I got to fly Emirates First Class to New Zealand for
a friend’s 50th birthday, I attended the 61st Annual Grammy awards with friends and
clients, and I went to Mexico and Morocco, and Italy and Paris…
I’m living in a home I absolutely adore and run a high-end marketing mastermind with some of the top
entrepreneurs and thought-leaders in the industry in attendance.
But, no matter what kind of business you’re in, these principles are the foundation of
growth and success.
So, as we enter this BRAND NEW DECADE (that’s crazy), I’m so excited to share
with you these five transformational mindset shifts you need to rock it out this year.
Alright here they are.
Yes, we’re starting this list strong!
An Abundance Mindset is SO IMPORTANT, because it’s all about the ability to create and
generate from the set point of “there is enough for every body”.
In his bestseller, The Seven Habits of Highly Effective People, the late Stephen Covey defined
having an abundance mindset as ”a concept in which a person believes there are enough
resources and success to share with others.”
When I started my copywriting business, I didn’t enter the field thinking that anyone
would be competition, or that we’re fighting for a finite amount of work, or that
I had to create an environment of exclusivity around my network.
That kind of paranoia is just going to create additional, unnecessary stress in your mind
and take up a lot of space in your energy field, when you can instead be productive,
inclusive, and creative!
So whenever you feel hesitant about an idea, an opportunity, or a collaboration, check
in with yourself…
Are you coming from a place of abundance, or is your approach focused on the idea that
someone will have to either win or lose?
Here's a little hint though: when you come from a place of abundance, there is no way to lose!
In other words, don’t chase after a quick buck or expect overnight success.
This is similar to having a growth mindset, in which you thrive on challenge and see your
journey as a springboard for growth instead of only relying on instant results and counting
your failures.
This is important because the moment you start to reward and appreciate effort and progress,
the sooner and more swiftly you’ll deal with your setbacks.
Thinking long term also helps you to identify the purpose or mission that you want to work
toward, regardless of the measurable and immediate rewards.
Take my YouTube channel for instance.
It goes against most direct response marketing strategies, which are designed for immediate
ROI.
Send traffic to a sales page and make more money than you spend...
is essentially the mandate of direct response marketing.
Now, I’m not poo-pooing on direct response marketing.
It’s the backbone that has built my entire business.
But the most rewarding businesses are the ones that mix short-term direct response marketing principles with
a long-term growth mindset.
If I only had a short-term mindset, and you told me that it would take me 9 months and
hours of my time and energy every single week producing valuable content to build an online
community, completely organically, before ever getting paid a single cent in return
— I would’ve been like HECK NO.
But, I started this channel with one strong and clear mission.
To build a platform dedicated to helping copywriters and marketers take their business to the next
level – no matter how long it took.
So, what are you dedicated to creating no matter how long it takes?
Ok...
Copywriting, in fact any skill or pursuit for that matter, is not something you learn
once and become a forever expert on.
That’s like relying on your University degree to jazz up your portfolio twenty years into
your career.
I still actively study and PRACTICE the latest strategies and ideas around copywriting, marketing,
leadership — basically everything that is important to my career and mission — to
improve my own skill set.
And that’s what I share with you here!
My videos are based on innovations that I’ve learned and seen over the past decade!
But beyond books — the best lessons in life come from your failures and your mistakes.
Because guess what? The best copywriters in the world are the best copywriters in the
world because they've failed more than anyone else.
You have to fail before you succeed.
Now I'm not saying you have hit rock bottom with your face in the mud, but you
need to start somewhere to get to the top.
Allow yourself to learn from your mistakes and don’t let this fear paralyze your potential.
I’ve received comments and messages from some of you who are so caught up on the result
before even starting the process that it’s preventing you from taking any action.
So, if you need a kick start and are committed to igniting your copywriting business this
year, click the link in the description below to find out more about my Copy Posse Launch Pad
program.
That leads me to mindset shift #4...
“Alex, help me find my first client.”
“Alex, where do I get a client?”
“Alex, why can’t I get a client?”
Now switch the word client with boyfriend, girlfriend, husband, wife — you get the
picture, and hear how that sounds.
The truth of the matter is, I can’t tell you where to get a client any more than I
can tell you how to get a date…
But I can share the strategies that I’ve learned to make clients COME TO ME over the last 8 years...
And the biggest one of all is to LEAD WITH VALUE.
So, before you get out there in the field, first figure out... what are you offering
in return?
I’m now in a position where I can choose my clients, but that did not happen
right away.
As I was building my copywriting business, I put a lot of time into identifying my own
unique sales proposition.
I also identified the kind of brands or clients that I wanted to work with, the ones that aligned
with my own values and principles.
And then I thought LONG and hard about how I could best serve those businesses, and how I could
offer them results in advance in a way that what would make it so EASY for them to say yes and hire
me.
So as you approach a potential client, ask yourself these questions:
How can I best serve them?
What can I offer them upfront to provide results in advance?
Why should they work with me?
What is my long-term vision for working with this company or client?
When you can confidently answer those questions, that's how you're going to stand out, build
a relationship, and create strategic partnerships.
It's the good old fashioned law of reciprocity!
And you guys should know all about that after reading Robert Cialdini's book "Influence."
And that leads me to mindset shift #5...
As the saying goes, you cannot serve from an empty cup.
You may have heard the word boundaries being thrown around a lot these days, and it’s
for good reason.
While personal boundaries help you identify and assert how you want to be treated and
respected in your relationships and personal life, professional boundaries do the same
for your working relationships.
This isn’t just important for your clients and colleagues to understand so they can honour
your space and working process, but it also helps you respect and honour yourself.
One of the biggest lessons that I’ve learned as an entrepreneur is to not treat my business
as an extension of myself.
It’s very common for entrepreneurs to do this – especially as they are just starting out...
They give so much of themselves to their business to
the point of no separation, and that does not serve anyone.
When you do that, you’re taking a huge risk of overpromising and burning out, undervaluing your own capabilities,
and feeling obligated to say YES when you have every right to say NO.
No matter how much you love your clients or your team, at the end of the day,
you all have your own lives to go back to, and your own wellbeing to protect, which only
you are responsible for!
So make sure that you are setting boundaries early on and creating a healthy environment
around your business!
Alright guys, there you have it! The five mindset shifts you need to make to take your business
to over 6-figures this year...
And as promised, this video comes with a gift!
Below you’ll find a link to my free 6-Figure Mindset Map that
you can print out and go through to help you really seed these five transformational shifts in
your mind as you set your goals for the coming year.
So, please put aside some time this week to go over these questions and get ready to
take your business to the next level.
Give me a thumbs up below if you loved this video and next up be sure to check out my
video on How To Become A Copywriter and Get Your Very First Client.
You can watch that right here.
As always, thanks so much for watching and subscribing!
And Happy New YEAR!!!
Till next week, I’m Alex. Ciao for now!