people usually want the outcome that content gives them but have a hard time committing to
the path required but the good news is that confidence is not a prerequisite to creating
content honestly so what if you're not confident on camera there are people who are completely
insecure with very little confidence but still have the outcome that you want a lot of videos
will tell you things like be prepared write your scripts write affirmations wait until you make it
and yes that's all good advice but doing those things isn't a miracle cure to make you be a
certain way affirmations and positive thoughts are a great coping mechanism and can help encourage
the thoughts to become reality but belief is not just a light switch that you can switch on
and off especially in high pressure situations for True confidence you can't affirm your way
past the effort required to really instill this stress failure disappointment and maybe
even embarrassment are often the prerequisites for growth because confidence true confidence in your
abilities in yourself is earned through action as a kid you only became confident in riding a bike
because you got on the bike with training wheels eventually took them off fell down several times
scraped your knees and then the next door neighbor kid Kenny Wilson called you a loser then rode off
into the sunset riding his bike with no hands and popping wheelies while you walked home with your
tail between your legs all the way home bloody and bruised and to ease the embarrassment you'd go out
early in the morning to practice riding while it was still dark out and you could at least fall to
the pavement in peace until you finally got the hang of it and felt the Bliss of the Cool Wind in
the air just to you and your bike the thought of finally being able to ride along with the
cool kids club of the neighborhood the Visions clouding your mind until you drove yourself into
a parked car and went with handlebars thankfully no one saw that strangely specific scenario aside
when people ask how to get more confident on camera I usually first tease asking why they're
afraid of the camera when it's really it's a piece of metal and plastic right like let's get real
about that the camera is not what you're afraid of you're afraid of Judgment of stepping out of your
comfort zone of criticism consider that you're going to be judged anyway regardless of what
you do don't expect or try to be confident all the time this is great news especially if you struggle
with confidence confidence is the key word that people think they need to have when on camera
because typically we imagine that being on camera means we have to be a leader for people to consume
this content and believe in what we have to say that may be true but let's also redefine what it
means to be a leader being a leader doesn't equate to being perfectly Polished and postured the kinds
of leaders that I personally like to follow are the ones who are real raw vulnerable and dare say
even able to admit that they are human they make mistakes and that's typically the prerequisite
to becoming a leader right it's making mistakes it's failing it's getting up more times than they
fall down one of the biggest reasons people don't create video content is because they think they
have to be perfect on camera and then they over rehearse they overthink it and this might come
as a surprise to some people but over rehearsing can actually make you appear less confident on
camera when you over rehearse a script you run the risk of overthinking and trying to make it
perfect and it translates into a video where you sound too robotic and leaves no room for organic
reactions and your authentic personality to come through so many bloopers in this video twinkly
fingers hand gestures so if you're trying to be perfect on camera don't Perfection doesn't equal
confidence and confident people aren't perfect there was a movement in the 1960s after a bunch
of psychologists did some studies and came to the conclusion that the most successful people success
meaning those who had high grades adults who had a good stable career and those who made a lot of
money had a high level of self-esteem and so that became the tagline for so many things if you have
high self-esteem you'll be successful self-esteem is seen as the end-all be-all for society
cut to the present moment and the ghosts of those studies still linger we still equate self-esteem
to being successful and if we don't naturally have it well tough luck we're meant to be failures for
the rest of our lives but there's another group of people who have high self-esteem criminals Mass
murderers polarizing political leaders who should be locked up that should give you a gigantic clue
that having high self-esteem doesn't necessarily make you a good person in the same way that having
low self-esteem does not determine whether you'll be successful self-esteem is how we intrinsically
feel about ourselves confidence is about our competence our belief in our ability to perform
so when you push your limits your limits expand as entrepreneurs we're a rare breed who constantly
are pushing our limits which likely means we won't always feel confident or certain so it's
more important that we let go of the idea that we require confidence to take action so get out
of your own way I was on a trip with our friends Alex and Layla and we went to this rope course
where you're harnessing and several stories of navigating a big obstacle course like way high
up in the air and I'll never forget this moment we're up there and of course all like wobbly
legs and adrenaline pumping and I'm like Leila are you afraid of heights and she's like yeah totally
but that's no reason not to do it and that line set off a chain reaction for me in so many other
areas of my life where maybe I believed that I wasn't insert characteristic enough to insert
action you know Layla has actually she's talked about this more in her content this she's such a
powerful influence for me and has really helped me to shift my own thoughts or limiting beliefs
if I think I can't do something because of XYZ then I ask myself if it's pursuing the action
that will earn the confidence because the sky is not the limit the belief system is I'm scared of
heights but that's okay I'll do it anyway I suck at making videos that's okay I'm gonna
do it anyway I suck at XYZ but I'm not going to get any better by not doing it most of the
time I just need to get out of my own way and be comfortable with failing a lot of people avoid
creating content because they don't want to fail at it of course who would want that but failing
is not the same as labeling yourself as a failure entrepreneurs confidently go after what they want
because they understand that failing is part of the process one of my favorite writers Mark Manson
says that comfort in our failures allows us to act without fear to engage without judgment to
love without conditions being comfortable with failure is a much harder task than me telling
you to script out your videos but it makes you dig deeper and not only translates through your
content but through other areas of your life and your business as well because I can teach you how
to script your videos how to record a video and all the external techniques to appear confident
on camera but it's not going to teach you to be confident in your life of course taking action
like actually scheduling a filming day getting in front of a camera and reading a prompt is a
step above not taking any action at all but only focusing on external sources of confidence can
only get you so far Renee Brown says you can't get to courage without walking through vulnerability
and vulnerability is about being real with your flaws there's freedom in admitting weakness that
is real strength and that's confidence and it takes a hell of a lot of humility vulnerability
and courage to be comfortable with failing so now that we get you taking action because
action creates confidence I'm going to send you to the next video that's going to show you maybe
some other reasons why your videos aren't working and what Hollywood is doing to make
your videos bingeable repeatable and shareable I'll link that below and I'll see you there
thank you