Content marketing and copywriting.
They are two vastly different skills and services, right?
Well, not if you're doing it right.
In this video, I'm gonna break down the barriers
between content marketing and copywriting.
And most importantly, I'll reveal the number one
most valuable piece of content marketing
that every single business
needs to be putting out regularly,
and every single copywriter
needs to be offering as a service to their clients.
So stay tuned.
(upbeat music)
Hey, Posse. What's up?
It's Alex coming at you this week
with another marketing tutorial
to help you slay the copywriting game, land more clients,
boost your revenue, and drive more online sales.
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Now, before we dive in to the #1
most insanely valuable piece of content marketing
that you absolutely must be doing as a business owner
or a copywriter,
let's first talk about what exactly
content marketing and copywriting are,
and how they differ.
So content marketing is the strategy
of putting out valuable, shareable, and free content
to your audience on a consistent and regular basis.
Now, this can include a whole variety of things,
like blog posts, social media posts,
podcasts, YouTube videos like this one, newsletters,
and the list goes on and on.
Copywriting on the other hand can really be thought of
as the art of writing words with the sole purpose
of getting a conversion.
So typical forms of copywriting
include sales pages, ads, sales emails, landing pages,
VSLs, webinar scripts, and on and on.
So the overarching goal of content marketing
is to put out crazy good value
in order to build your brand awareness, trust, and reach.
Copywriting is what you rely on
when it comes to actually turning that audience
into paying customers.
Make sense?
So, on the surface, yes,
these are two different skills and services,
but they absolutely should be done together in parallel
to create a very effective and powerful marketing campaign.
And listen up because this is especially true
when it comes to the inbox.
Yes, I am talking about your emails.
Now, while the best email strategy
involves sending both sales emails and content emails,
they should not be treated
as completely separate from one another.
And that is because great content emails
build trust and rapport with your audience.
That way, when you do wanna sell them something
via a sales email,
they're 1000% more likely to say, "Hell yes!"
which is why all of your emails
really should be written by a copywriter
who knows how to use content marketing, storytelling,
and sales strategies to create powerful inbox messaging
that both connects and converts.
So with that, here's my very first tip.
Do not, do not just email your list
during launches and promotions.
I know that's what everyone wants to do.
And let's be honest, that's where the majority of us
tend to focus our time as business owners and copywriters
because launches and promos are the moneymakers.
But the fact is if the only time you email your list
is when you're selling something,
then you're really not taking the time
to build up that foundation of trust with your audience,
and they're not very likely to buy from you.
Listen, consumers today are smart.
And honestly, they are skeptical AF
that you're a legit brand who actually has a product
that will help them solve their problems.
And it's for damn good reason.
I mean, we literally live immersed in an online world
that shows us thousands, thousands of targeted ads a day,
completely oversaturated with hypey claims,
douchey sales tactics,
and brands that shove "buy, buy, buy" down our throats 24/7.
Aah!
It's no wonder that it's become so hard
to gain a loyal following and fan base
that keep coming back again, and again, and again.
Consumers have seen the same sales tactics so often
that their eyes just glaze over
anytime they see any of that BS online,
because nowadays consumers want something different.
They want a real connection.
They wanna feel valued and seen.
And if your audience doesn't feel connected to your brand,
they will not buy from you, period.
And that is why all your emails are important,
not just the sales emails that make you money,
and nurturing your audience
through consistent high value content emails
is arguably the most important piece of content marketing
that you can be putting out as a business.
It is literally your secret sauce to selling
without really selling at all.
Okay, so content emails
are vital to the success of any business,
but what exactly is a good content email marketing strategy?
Well, the content and consistency
of your emails will vary massively
depending on what your brand or business actually does.
So here is my next tip.
Make your content emails educational, inspirational,
entertaining, or personal.
You wanna write them informally,
just like you're emailing back and forth with a friend.
You wanna include tons of storytelling and personalization
to make your audience feel more connected to you.
You wanna provide enough education
to make your audience trust in your knowledge and skills,
and you wanna do it all without asking your audience
for a single thing.
That's right, no strings attached.
Just read my awesome email.
Now, I teach all about my methodologies
and the psychology of writing
effective conversational emails
that'll turn signups into sales
inside my five-day email marketing challenge, Own The Inbox,
and you can learn more about that at the end of this video.
But first, I am sure you're probably wondering
how often you need to be sending these content emails.
Is it once a week, once a month, every single day, right?
Well, once again, it totally varies,
depending on you and your brand.
Personally, I email my list about once a week,
and that works great for me.
And typically, this is an informal personal type of email
introducing my newest YouTube video.
But even when I don't publish a YouTube video that week,
I still make it a point to email my list.
This keeps me fresh in their minds and their inbox
at all times,
and really helps to build that feeling
of belonging and community because I'm being consistent.
That way, whenever I do run a product launch or a promotion,
my list sort of tolerate it,
for a lack of better terminology,
because they know once my launch is over,
I will go back to emailing them on a consistent schedule
where I'm strictly delivering free value
and not trying to sell them anything.
Now, I am not saying that you need
to email your list once a week,
nor am I saying you can't sell more often,
but you gotta find that sweet spot balance
between value and sales, right?
Giving and asking.
Once a week works great for me,
but I also know people
who email their list every single day,
and that works great for them.
And hey, I still read their emails.
The key here is not to overthink the frequency, and instead,
and this is the most important tip of them all,
pick a schedule that works for you and stick with it,
because remember, people want consistency.
Consistency builds trust,
and trust is what sells your products and services.
Now, if you wanna learn
exactly how to write emails that sell,
make sure to check out my email marketing program,
Own The Inbox.
In it, you'll learn the marketing psychology
that gets people to open, click, and read your emails,
along with my coveted Posse Playbook
of 12 emails that create authority,
build anticipation, and turn signups into sales,
so that you can write an engaging, memorable,
and high converting email marketing campaign
in just five days.
You can find that link in the description box below.
I hope to see you there.
Until next time, I'm Alex.
Ciao for now.
Alright, guys, if you enjoyed that video,
make sure to check out the next one from me right here.
And you can click right here to get a free gift.
What types of emails should you absolutely know how to write
as a copywriter or online business owner?
Do all emails follow the same flow and format?
How do you build relationships, create engagement,
and get conversions with email marketing?
You got questions. I got answers.
Keep watching.