welcome to Etsy Shop reviews this is
episode 59 we're going to be taking a
look at a print on demand Etsy Shop
submitted by one of the viewers we're
going to see what they did well what
they can improve upon and do what we can
to help them you know increase their
sales so let's get started
real quick reminder in the description
you'll find a link to my updated 2023
free print on demand mini course
delivered via email and you can check
out my print on demand Facebook group so
the shop today is Sandra Johansson
design I actually really like the banner
it looks very professional you've got
your social media handles Facebook
Instagram whatnot and it says shop now
as the call to action I mean you can't
click it but I get it it's telling
people hey it's like seeding their brain
shop buy I got what you want so let's
check out your featured items you have
329 uh products for sale
uh your announcement okay it says buy
step one two post review three receive
unique 15 off I also like that that's
great and you're running a contest when
you get to 100 sales you're giving away
a freebie so hey that's really good
utilization of the announcement so well
done there oh and you're from Sweden so
that's very cool as well uh all right
featured items you've got t-shirts
you've got mugs uh this looks really
cool by the way and you got videos so
when I hover over we get to see the
video there that's really cool too I
wonder if you're using kind of a static
approach to
creating these videos like it looks like
the shirt doesn't actually change oh it
does all right well I've got to eat my
words there that was cool do you guys
see that you got videos here for the mug
this one does not have a video or just
in autoplay all right that's really cool
so I love that you do um nice nice image
mock-ups
videos when you hover over perfect
um as we scroll now I was going to say I
I was looking before I hit record and I
noticed
some of these designs look like Amazon
merch bestsellers and we know that on
Amazon merch you can I'm not saying that
you did this but I'm saying that like
maybe a bot did where you can basically
pull the full resolution pngs and
somebody may have like bundled them and
sold them to you because I also
recognize this design behind me as well
from Amazon merch unless you're the
original Creator which I mean the odds
are you're not you know what I mean
um so that's just be careful wherever
you're getting your graphics from
also some of these uh you guys see like
this mock-up right here behind me uh
that looks way bigger than what most uh
fulfillment companies are able to print
make sure your mock-ups are you know
accurately reflecting the actual print
area on a t-shirt you know this one as
well same issue right it looks like it's
being printed much much much bigger than
I think the actual product is going to
be printed if somebody were to buy that
from you so be careful there you don't
want to subvert the customer expectation
otherwise you might result in a unhappy
customer bad review returns Etc
looks like the magic shirt you've got
um seven people have this in their cart
you know when you run a sale it helps
hide that so when other print-on-demand
sellers see your shop it won't be as
obvious like what your best sellers are
although you know you can only hide it
to a certain extent because they can
also see what's selling so it's you know
but that's just a quick suggestion your
designs though look really nice I mean I
did recognize some of them so I'm not
sure if maybe you were just like
reposting designs from bundles that
maybe you got somewhere I'm just
guessing uh but either way I mean
ultimately the designs need to be good
in order to make sales and I do think
you have good designs
how many products you have 329 you only
have 34 sales to date though
and I always wonder between free
shipping or hitting them with with
shipping at checkout I'd rather hit him
with shipping at checkout than somebody
see a 28 dollar t-shirt that's just me
personally I think 28 t-shirt is hard to
justify clicking like right now we're
looking at your shop but most people are
gonna see your
um product in search results next to 50
other products that they can buy and
yours is going to say 29 and everybody
else is going to be like 20 or less you
see what I'm saying so I don't know that
the shipping thing's doing any favors
and you can also um price one of your
skus down
and Mark it out of stock if you wanted
to um that way it'll show the lowest
price even if you want to hit them with
the uh 29 price tag on you know when
they select most sizes and colors Etc
so what are you selling uh the magic
shirt seems to be doing really well why
don't we take a look at this and this is
already a high performing listing I'm
guessing a lot of your sales may have
even come from this but is there a way
you can further optimize it I want to
show you guys how in sales Samurai uh
you can actually take your listings and
it'll generate a grade and suggest how
you can improve them and I was actually
looking at sales Samurai before I hit
record they have a niche calendar as
well for anybody that pays to you sales
Samurai and it actually goes across the
United States the UK Germany and they've
got some unofficial holidays as well
they're color coded so I thought that's
cool if you guys just need ideas for
what to sell in they have the big
holidays but they also have you know the
more random ones The Unofficial ones
anyways you're going to want to click
search in the sidebar and then click
single listing and just paste it right
there and hit search
give it a while it's going to scrape the
data here and let's see okay so now you
can score it against keywords
I don't know what your primary keywords
are but I'm gonna Venture I guess it's
something to do with the word magic
right
whether we want to say the magic is in
you or most likely it's the word magic
maybe it's Mystic or Mystic Sun but why
don't we start with the word magic and
see just how well you have like
optimized your listing around this word
okay it says a okay you scored an a
that's great uh keywords present in
title perfect keywords are present in
the first 40 characters of title because
you do want to front load your title uh
in general like with your primary
keywords pretty much on any platform
descriptions at least 160 characters all
tags are present you've got unique tags
you don't have any replicating uh tags
not starting with the word gift and less
than five uh items in that shop okay
so you hear your 13 Tags by the way I
mean sales Samurai is really nice for
grading listings also kind of spying on
other people's listings seeing what they
did well like in this case I'm looking
at uh Sandra Johansson's
listing but we can do this for any other
listings that we're competing with
directly in this Niche and see what they
in fact are doing well um
so in terms of tags Celestial shirt gets
about 412 Etsy search volume a cult
shirt 165 astrology shirt 104 the magic
is in you 73 and by the way you can also
just click and it'll adjust the whole
table by that column header so
some of these tags like mystical Sun
shirt
you can probably remove this tag it's
not getting it doesn't have anything
registered for Etsy search volume it's
probably negligible if anybody's
searching that at all it's up to you it
is your product but it looks like there
isn't any data on like the search volume
or the click-through rate so you may
perhaps
be you know able to just replace that
with a higher value tag and again like I
was saying you can go spy on a
competitors listing look at their tags
look at the search volume look at the
click-through rate and see if you know
I'm I'm almost sure you'd be able to
find a better performing tag than that
also the magic is in you you know I know
your two tags related to the actual
design
the text that says the magic is in you
and then this I'm assuming that's the
Mystic Sun design they seem to be like
the worst performing tags that you have
like this click-through rate is 0.99 you
know not 99 0.99 so that's not great so
perhaps you could consider replacing the
magic is in you tag and the mystical Sun
tag I'm not telling you to do it but
this is why you would spend some time
actually evaluating your competition
down here it brings in the listing
images so again in this case it's your
listing we already know what your
listing images look like but if we were
trying to look at other people's that
would be something that we could
consider doing
this is a nice looking shop though you
got some nice uh
nice like generic images and whatnot get
the shipping times prominently displayed
you've got you know a care card you've
got the shirt colors
um so yeah I like that
um beyond that
we can also go back to basic search and
let's just say that your primary
keywords how about like
mystical shirt mystical
shirt
all right so now instead of looking at a
single listing we can just go to basic
search type in mystical shirt and see
like what your competition's doing so
for mystical shirt it says the Etsy
competition is about 23 000. I wouldn't
be too worried because it's gonna look
at things indexed on primarily mystical
we know there's more than 23 000 shirts
but there may be 23 800 products uh
indexed on the word mystical so it's not
exactly indicative of your direct
competition but you know this is also a
pretty broad set of keywords so keep
that in mind as well the more long tail
you get the more accurate data you're
going to get in terms of like that
specific phrase obviously though the
higher you rank on more generic keywords
typically the better right because you
know broad keywords tend to get searched
more uh Google search volume 320 versus
Etsy search volume 61 of course Google's
bigger Google CPC by the way cost per
click if you want to run Google ads and
sell this on a Shopify store since it's
already a validated idea not a bad idea
right like if you were to go to Shopify
you have no competition it's just you so
you can increase the price you can take
this price up to like 29.99 if you want
I mean people clearly like the design
all right if you do that
um 85 cents per click you can probably
turn a profit there and then the key is
to like upsell them on the way out build
your email list remarket to them based
on you know the niche like I like the
idea on shop 5 of having a real strict
Niche shop
anyways here are some uh complementary
keywords related to Mystical shirt that
you could consider adding as tags or
integrating into your uh listing you
know what I mean we talked about how you
could potentially replace two tags
Mystic shirt mystical shirts Mystics
shirt
um Into the Mystic
you can see the Google search volume
here Etsy competition hmm
and some of these with a higher
click-through rate as well like Mystic
shirt instead of Mr culture maybe Mystic
shirt if you think it's relevant if not
it's okay
um anything that's kind of Fringe
relevant though that you think you may
be able to get indexed on because again
sometimes customers search for the wrong
thing and you can use that to your
benefits so if you think something like
Mystic shirt would be useful
um and then also they tag it with the
competition score so that could also I
know it's Google competition but you can
use that as a guide because that
typically will translate into something
like Etsy and then also over here on the
right hand side these are the highest
performing tags on listings indexed on
mystical shirt which we looked up
so I mean if your primary tags are you
know magic shirt or the magic is in you
which I mean it's tough for me being on
the outside looking in I'm not really
sure like Celestial shirt
um that could be it as well
but we can see the highest performing
tags right here over my shoulder and I
guess I should move myself because I'm
still blocking some of it mystical shirt
uh Celestial shirt witchy shirt a cult
shirt tarot shirt evil eye shirt witchy
clothing
astrology shirt good energy shirt dark
Academia aesthetic shirt spiritual shirt
all right and there's actually more tags
here so you can actually click through
and see other ones as you need them
so anyways I'm just trying to say like
this is your best listing I typically
when a shop is like new to where you
know you only have 34 sales even though
you have over 300 listings it's
typically good advice to Double Down
triple down on what's working not only
is this design good right people are
like it they're buying it uh this design
style is good this Niche is good so you
should be uploading more in this space
and if you have sales Samurai which I'll
link to in the description with a
discount code
um you can really hone in and even
further optimize your best seller on
valuable keywords valuable tags make
sure you're structuring your listing in
the right way which I mean when we
looked up your listing you scored in a
which is a good that's it's indicative
of something that you did something
right so that's really good I think
you've got great listing images as well
um careful on the you know we talked
about some of these
some of these mock-ups here so be
careful on those because I don't think
they're going to print the way they look
in the mock-ups but beyond that um you
are doing a good job it sucks you only
have 34 sales I think that may have
something to do with your pricing is not
lending itself to having a high
click-through rate because remember how
you're going to be stacked next to all
this competition that also have great
designs and great mock-ups but they're
going to be looking like they're priced
whether they are actually priced low or
not they're going to be looking like
they're priced much lower than you so
consider that anyways guys thanks for
watching this Etsy Shop review I hope
you found it useful in the description
I'm going to link you to sales Samurai
and I'm going to link my full print on
demand course which I just recently
relaunched and updated it for 2023 so I
hope you'll check that out there's an
Etsy module but there's a module for
design research
um automation everything under the sun
Amazon literally everything so I hope
you'll check that out guys thanks for
watching please like And subscribe and
I'll see you at the next one
thank you