I discovered a lot of tricks throughout my design career and when applied to actual graphic designs
they take things to that next level and this design looks pretty bland and flat I'm sure
you're going to agree so the tip I have for you in this section of the video is to keep
in mind wherever possible use relevant textures and boom so for a menu here we can add a rustic
wood texture and also a paper effect that's really going to make the menu appear more authentic this
design now plays into the viewer's belief that the establishment is genuine and serves quality
food and that's simply because the menu appears more rustic in appearance but texture doesn't
have to be so obvious it can actually make a huge difference by just a subtle small touch
notice the design section in the left corner and this looks pretty trivial but in my opinion
this makes the design it's a truly clever way to add detail and it plays into that sci-fi sort of
clinical aspect of this design and here's a quick tip about getting those good textures really fast
for textures you can head into websites like anv elements free pick and so on and just actively
search for textures to download and use and also you can get your camera and just start getting
trigger happy and taking pictures of textures that you come across in your day-to-day travels texture
is a design principle and when used in the right way you can actually make a design truly epic but
before we look at the next trick in today's video I want to show you something that is a true game
Cher for video video makers or just someone who's out there trying to make social media
marketing content vidos is a free to sign up and a free to use software and I personally think that
for designers the social media marketing use case here is really really awesome I like that we can
actually choose between landscape and portrait which is perfect for Tik Tok or whatever means
you want to Market yourself or business with vidos has over 20000 video templates over 100 realistic
avatars to choose from and to match with that over 100 lip synced voices and languages that can
match your script seamlessly there's also a media library that can be used to take your AI videos
to that next level and like I said I personally see a lot of value here for marketing on social
media but also it's good for e-learning videos and certain tutorials as well there's also a
crazy cool function where you can upload an image of yourself or someone else and create a talking
avatar from that image alone all you need to do is choose the accent you want from the list adjust
the speed and then you have yourself a talking head clip using your script in the text box design
your future today peace vidas is completely free to use with up to 3 minutes of video every single
day and you can try it by clicking the link in the description box below and thanks again
to vidos for sponsoring this part of today's video if you are a serious graphic designer
at this point you should know that psychology is a very important part of graphic design and
I'm going to show you how to implement it into one design example very easily indeed with when
making designs like this the designers will have to carefully think about Their audience in terms
of their emotions their wants and their needs we want to pick out trigger words that apply to our
audience and we want to choose two to three main base words there are three lists I'm going to show
you and this is the first one here life-changing aspects such as wanting to belong to something or
finding rle motivation to make a change the second list is based around human emotion which could
be something as simple as fun or enjoyment or something as complex as something being mentally
therapeutic and the final list is practical things that have obvious uses such as making money or
saving time now let's say I'm making a design for a social media account that's based around
gym and working out we can use triggers such as motivation and then Aesthetics because people who
work out do actually want to look a certain way when we think about motivation we can make design
decisions such as using bright oranges to create a sense of energy and change we can use bold model
typography that will be engaging and stimulating and also a relevant hashtag of progress which
will help to create a community mentality in the viewer and make them want to be motivated working
and adhering to a program and then of course for Aesthetics we can show an example of the
very thing the targeted viewers aspire to become as seen in the model who's performing a kind of
bent over row exercise here's another example a design for Mercedes-Benz now this design is
heavily based around self-actualization which is basically basically just reaching the limits
of one's social intellectual or skill Heights and also the fruits of that work people might want to
reward themselves with a luxury car because they feel they've actually actualized their potentials
also we have again Aesthetics but here in a huge way the car interior is really really Grand and
it's shown in an epic way with light streaming in from a perfect sunny day through the glass
and the typography well this is a classy serif typ face which leads into that Lu side of things
next I've got a very sneaky but a very smart Photoshop trick which actually has got me out
of different sticky situations in Photoshop like right here take a look at this file size this
simply isn't acceptable guys I need to lighten the load on this one so what we can do is open
up the PSD document and literally just hide all of your layers and then save the PSD once
again if I now go and check the file size on both of these files we can see that the
new one is actually smaller in size than the original file how cool is that just by hiding
layers now here's a bonus tip I think you're going to find very useful now create a simple
layer on top of the layer stack that explains that everything on this document is hidden to reduce
the file size this layer will not take up so much room on your file as well this means that whoever
receives this file needs to just simply click the I icon in the layers panel and now I've got
one more Photoshop trick that when I learned it myself it pretty much just blew my mind let's say
for example I'm working on highlights and shadows of this model with a Dodge and burn tool I would
have to keep zooming in and out of my project much like an artist stepping back from their canvas to
inspect their work instead try this come up to window arrange and then choose the name
of your document this will open up your document into two different Windows what you do on one of
the windows will actually happen simultaneously on the other then come up to window and arrange once
more but this time we can lay out our documents in a way where we can see both at once either
vertically or horizontally now I can zoom into one window for me often that's the right one for
some reason and then I can keep the left window as a far out kind of view that means I can carry
on working zoomed in and see the overall design in real time on the left it's pretty cool now we have
one fiery chili that does look pretty menacing but what can we actually change about this design
to make it better what is it missing essentially for me personally it's that the white background
just isn't working out here and so logically we would actually want to go ahead and add a vibrant
background to match the hot kind of chili but still it isn't packing that punch that I really
do want sure the background adds some kind of vibrant see in context but the focal point is lost
and the background doesn't do this Justice and it seems just really flat so this is what we're going
to do first click your background and convert it to a Smart filter this is going to allow us
to do the next steps in today's video which is going to be adding a Vette it's easily done in
this window here found in Photoshop make sure to head to the custom Tab and then play around
with the sliders found right here if it doesn't look suit don't really worry too much about that
right now but if we generate this as a starting base we can see things already do look a bit
better let's add some noise to the background for some decent and interesting textures be
careful though because the smallest amount has a big effect with this
tool okay so lastly for the big finale it's the big shaboo we're going to add
an of white and then slap a Galan blur onto it make sure that we do actually have enough
blur so it's going to blend into the background really really seamlessly
and speaking of which we want to change the blend mode to something like soft
light and after some jiggery pokery we can now see the design is way more interesting and it's
more impacting as well this sort of technique is heavily used in marketing advertising it's
typically used when posters or things like that have a focal point and the product needs to be
emphasized looking at this design here we have obvious energy or movement with the cyclist on
a bike but what appears to be wrong in this design what do you see that's ineffective so
the cyclist kind of looks like he's Frozen in time just totally flat there's going to be no
prize money or medals for this guy so firstly let's create some kind of vector Shadow so our
guy doesn't look like he's floating in midair and then secondly some clich speed lines things still
look a bit naff if you ask me so I'm going to add some context to the floor in the same
directional movement or energy as he's headed and also use italics on the title to give the
viewer more sense of movement looking at the original design and then this Final Solution
we can see how vastly improved it is simply considering energy and movement movement on a
design actually makes things more memorable to a viewer and just more interesting and it's a
really great way to get your message across when used in the right context so here's a design with
just one font elron regular the design looks okay but we can decide to run with a bold and modern
font such as Aro black and then contrast that with something a bit more serious like Alo now I chose
Aro because it's modern and dynamic which does fit the audience for a sports product and then also
Alo establishes a professional and legible touch to the body text we can also go with something
like eldron black and eldron regular as you can see right here contrast in type face psychology
is a very quick and a very easy way to take your designs to that next kind of level and yeah
today's video has been a compilation of different tricks in my past videos but that's because I've
had coid once again but this time it's mainly just been headaches so yeah looking at a screen
all day has been pretty difficult and hence why I've got my PJs on but I'm going to be back again
soon with more fresh content but also if you're someone who has some kind of struggle with mental
health or anxiety Related Disorders you might want to check out my new channel linked in the
comment of this video we're creating a community over there where we can build a stronger mindset
day by day and just prosper in life in general so if that's something you might find interesting do
click that link and of course if you want to learn something else really interesting about
graphic design just click that video on screen and until next time guys design your future today
peace oh