- Are copywriting courses really worth it?
Well, in my opinion, there are four deal-breakers
that a legit copywriting course must include
to be worth your time and money.
(upbeat music)
So you've been hustling like mad
to teach yourself the basics of copywriting
and watching my videos, yeah, I see you over there,
and practicing your skill.
Well, first of all, let me say
that you are doing the right thing.
This is exactly where you should be starting
but now that you've consumed all the free content
you can get your hands on,
you're probably starting to wonder... "What's next?
How do I break through to the next level?
Is this all there is to know? Should I invest in a course?
Are copywriting courses really worth it?"
Chances are, if you're watching this video
you're a copywriter, marketer or business owner
that is looking to up level your copywriting skills.
And on your tireless search for copywriting resources
you keep stumbling upon all these courses, webinars
and programs that promise to teach you this highly paid
and highly sought after skill.
But these courses aren't exactly cheap
and they usually involve a pretty big time commitment.
So you can't help but wonder is it
all really worth the time and money?
And hey, I don't blame you one bit.
In fact, having doubts and objections
and fears towards making a big investment
and a big commitment is extraordinarily normal.
So when you're spending both your time
and money on something, yeah you want to be damn sure
that you're getting what you paid for.
Now, the first thing I'll say is
that you can absolutely become a great copywriter
by simply following free tutorials and resources.
And then - and this is the clincher - taking mad action!
In fact, many of my followers and subscribers
are incredible copywriters who have done just that.
But what a good copywriting course can do is
accelerate your path and give you a massive leg up
that you wouldn't otherwise have.
So I think it goes without saying that yes,
a good copywriting course is absolutely worth it
but not every course is created equal.
So in this video, I'm going to talk about the 4
deal-breakers that any legit copywriting course must include
to be worth your time and money.
Hey guys, what's up it's Alex.
And as always, I am keeping it real
so you can stay relevant.
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Now, as you probably already know copywriting
or any high income skill for that matter is not
something you learn once
and then magically become a forever expert on.
You can not become a copywriter over-nighter!
You guys, I've been doing this for 10 years
and I am still learning new stuff all the time.
Especially as trends change and fads fade
it's important to actively study
and put into practice new copywriting
and branding strategies,
no matter how long you've been doing it.
And while I always say that the best way to grow
as a copywriter is just to start writing
and learn from your own failures and mistakes.
Taking the time to educate yourself
with a copywriting course
or two is a great way to hone your skills
and keep those creative juices flowing.
But before you whip out your credit card
and pay a total stranger a very large sum of money
you want to make sure the course is right for you.
In my opinion, a good copywriting course will provide you
with four very important things.
And if it doesn't, then I would suggest abandoning ship
and finding a different course that does.
And I'll be naming five copywriting courses
that I personally recommend at the end of this video.
Alright, now the first thing a good copywriting course
should provide you with is number one,
more than just tactics and templates.
Yes, yes, yes I know that everyone wants
to get their hands on all of the tactics
and templates that will make them millions
of dollars on the internet.
But if that's all a copywriting course is promising you
that's a deal breaker for me.
A good copywriting course should do
more than just give you tactics and templates.
A good copywriting course should teach you about psychology
and influence and proven marketing strategies
that are required yes, REQUIRED for writing persuasive,
empathetic and high-converting copy.
Because let's be real, all the techniques, templates,
and tactics in the world won't do you any good
unless you know how to connect with your audience
on a deep level rather than just spit out
sleazy buy-now or else crap
that everyone else can smell from a mile away.
So those tactics and templates that you want
so badly will not make you any money at all
until you learn how to properly implement them.
They are useless unless you know who your target audience is
what makes them click and how to connect with them.
And a good course will provide you
with information on all of that and more.
And speaking of more,
a good copywriting course will also provide you
with number two, more than just learning.
So I know you're actually taking courses
because you want to learn, develop or hone a new skill,
but hear me out a good course involves
more than just learning.
You shouldn't just be bombarded with a bunch of information
to read or videos to watch
or a fill-in-the-blank template to print off.
You should be provided with a structured course
that teaches you one thing at a time
and then makes you practice that one thing,
before moving on to the next thing.
If the course doesn't give you very clear instructions
and prompts on when and what to practice,
then frankly you're wasting your time.
In fact, the "Learning Pyramid" developed
by the National Training Laboratory shows
that students only remember a measly 10% of what they read
but they remember 75% of what they learn
through the act of practicing.
And that is exactly why I always say the best way
to learn copywriting is to actually write copy.
I know crazy, right?
You should always be applying the things that you learn
and getting feedback along the way
so that you can go back and revise it again and again,
as many times as necessary until you fully nail the concept.
As I like to say, the secret to writing good copy
is step one, write bad copy, step two, fix it.
Now, when it comes to getting feedback
the next thing you should look
for in a copywriting course is number three, community.
So most good copywriting courses will connect you
with a community or network.
This type of insider access can be the real goldmine
of any course because its resources are endless.
Besides the obvious value in knowledge
you're gaining from the course itself,
with the community you're also gaining a group
of like-minded peers who are on the same journey as you are
and do not underestimate the massive value
that this can add to your growth.
I know this to be a fact
because every single one of my courses has
a very active private community where members
frequently keep in touch, ask questions
and give advice to one another.
And this is especially valuable
when you're taking a self-study program
which is what most copywriting courses are.
Having a course community allows you
to ask questions about lessons
you don't fully understand, post your homework
for peer review, get advice on client outreach
or just connect with people who get you!
And having these people to turn to in times of frustration,
stress and success can be worth the money alone.
And then there is the biggest value bond
that any legit course can provide you with.
And that is number four, access to a mentor.
Now let me just start off by saying
that the copywriters you follow online are people too, yes,
with lives that exist outside of our computer screen.
So although I want be able to support each
and every one of you with personal
and direct feedback, I simply can't,
it's impossible and you know that.
That is why access to me
and my team is reserved for my customers.
And any good course will give you access
to a mentor in one way or another.
Now each course will approach this a little bit differently
and it will massively vary depending on the teacher,
the type of program and the price point.
As many of you already know
I am very active in the Posse community
and always reply to emails, messages, comments
and DMs from my followers and subscribers.
But when you are a customer
that level of access is significantly higher.
Even in my self-study course where students take the course
at their own pace, I am still actively engaging
with them regularly in our private community.
And in my live coaching program
I am way more involved with my students
as I host live workshops
and Q&A sessions every single week.
Plus ask any of my Launch Pad grads
and they will tell you that we pretty much DM regularly
even months and months after the program ended.
This level of mentorship is the single biggest reason
you should join any copywriting program.
You're getting access to people who can give you
a massive leg up and are truly committed to your success.
Now, as promised coming up next are
the five copywriting courses that I personally recommend.
So keep watching. Until next time, I'm Alex ciao for now.
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