what is and has always been special about Electrolux is the deep consumer understanding and
the consumer orientation which started 100 years ago Electrolux makes 60 million appliances every
year we have about 150 markets where we sell our products we have about 50 factories we have 3000
suppliers and around 100,000 delivery points expectations of quality of consumer experience
and then consumer fulfilment logistically are just increasing so the speed of innovation the
reliability and the logistical excellence become more and more important Siemens plays a very
important role because it's sort of the mother system if I may say of digital product development
and more and more so digital operations and of course we get into the the world of digital twins
so we get into the world of moving on a digital product all the way through our manufacturing
process I would like to see it go through our supply chain process like to see it go through our
marketing and sales piece as well right so that we have the ability to visualize to show to simulate
throughout the lifecycle of our product when we started 2010 we took the decision that we need to
have one pill and backbone for the whole la classe group one of the reason for selecting team Santa
was that the portfolio is very broad because even if we started in the padang dia with engineering
change managing the components ie bones that subtract we already note that we will increase the
usage of this PLM backbone to other functions like quality purchasing manufacturing etc when we have
to plan a new factory in the past we were doing a calculation about capacity manually on an excel
sheet now we put the process we load it into the techno Matic stool and this provides a simulation
of the total capacity how many shifts you need how many people and work in position are present and
you can identify the bottleneck simulation does in one week what two engineers done in three months
simulation tools will no longer be just used by a manufacturer engineers once a time when we need
to create a new production line but they will be a living tool for the plant management in order
to where every day the digital tune of the plant and the spected behavior in terms of Manning and
performances Internet in order to manage and to simulate everyday what the plant should do and how
the plant is behaving we are going to digitalize more and more our workforce so it's fundamental
that they are able to learn quickly and the tools are easy to be used for the young engineers coming
into Electrolux today will absolutely see that we will be in top-of-the-line when it comes to
using these type of tools we need data from a lot of different organizations within Electrolux
from tim center we can get information about the product we can get information about the process
and also about how the factory is built up we take the production plan for these products we take the
process plans how to produce these products and then we put them in the same picture and we put
also the parameters for the equipment the shift calendars for all the operators working in the
plant and then we put all of this information in a simulation model we have around 5000 users in
our company that are frequently using PLM tools from Siemens and that are happy with that that
are innovating all the time on that and that are delivering much better results for our consumers
on a constant level the Siemens PLM systems have contributed to a strong extent to lower our
development time by around 20 30 % it's not only the saving in time it's also the increased quality
of work in in Brazil in our could Sheba plans do our engineering we were installing a completely
new production lines and that through the simulation in techno Mattox we found 16 unexpected
issues without the simulation we would have lost at least six months production time and more than
half a million dollar sim has been a key partner we've had a tremendous journey together now for
the last seven eight years on how do we drive and how do we make sure we have one single version of
the truth and and for me that is the beginning of that digital journey to actually have that first
piece of the puzzle in common across the group there has to be one truth that is updated all
the time so that you compare virtual reality with the physical reality once you're there
everyone will develop in the right direction for the better of the consumer experience