How to find good people video - make it appealing. For a while now everyone's
been finding it hard to find good people, I don't know if that's true for you, it's certainly true
for most of my clients. Everyone has all the good people seem to have jobs already, don't they?
And a lot of the people I'm talking to and working with are finding it hard
to find and attract decent people to their businesses.
They put an ad on SEEK or somewhere, they either get no applications or very few or no good ones,
very few duffers but no good ones, so I'm making a series of four videos for this month. We'll call
it Finding good people month. If you want all to help you understand how you can do
better than this and how you can find yourself some good people so you can grow your business,
I'm going to give you a free copy of the hiring process we use in Small Fish in the
Tradies Toolbox to help my clients make sure they hire decent people and of course as usual
it's not about magic, it's about following process and being diligent and methodical. So this video
is called Make it appealing. How many times have you looked on SEEK or Indeed or one of those
and seen ads that say things like 'commercial and residential plumber'
and not much else or the description on the job ad says something like 'opportunity to go permanent'?
Now I actually found those on SEEK when I wrote this video script the other day.
There are job ads out there that really are not appealing. If I was a plumber
and I wanted a job ads like that that said, 'commercial and residential plumber
wouldn't exactly leap out at me and say 'I'll apply for this one', they wouldn't. But they
they're not exciting, are they? They're not appealing. So have a think
about why somebody a good tradesperson might want to come and work for your business, why would it
be good or why would it be appealing for them, why would they want to shift from their current job to
come and work for you. Remember it's a trade, we're not advertising for someone to *** toys,
or put sunscreen on Scarlet Johanssen's hands and arms, they're not expecting miracles. But
think about why it's good to work with your business, do this before you write your ad,
think about the pay. Pay is attractive. You should say how much you're paying in your ad, so it's
overtime for some people, so if over time is a thing or a possibility say so. Think about the
work - what sort of plumbing is it or what sort of work is it, what do you like about the work,
is it varied, is it interesting, is it clean, are you working on luxury houses or on yachts,
or are you building houses, what kind of work are you doing? Tell them why it's good. Think
about what's appealing for someone. Think about the conditions as well, are the hours flexible,
can you accommodate someone who has kids or a life outside work, do you do RDOS or a four day
week or four and a half day week, is a vehicle provided, can they sell their vehicle, if it is,
that's worth a lot, isn't it? If they can flog their vehicle and just use the company
one what are the training opportunities, the promotion and growth opportunities, the bonuses,
the parties - what are the parties like? Do you see what I'm doing? There will be stuff
that makes the job and the pay and the conditions at your company different and better than normal
jobs. Make it real, make these things true in your business. Of course, when you've done that,
make sure you write an ad that tells people this cool stuff. Now you should of course write the
job description first and follow the nine steps in my hiring process, and then you write an ad
that tells people what the job is and what sort of person you want but also make sure your ads talk
about all the cool stuff. They need to know the boring stuff of course but they also need to know
the appealing stuff - the stuff that makes them want to put their hands up and come and work
for you. Now, remember, it's marketing. You're not marketing for work, you're marketing for employees
but the principle is the same, isn't it? Make it appealing, make it appealing to the right kind of
people - the ones you want to attract, that's the job of your ad, and if you want to get your hands
on the free download - The Hiring Process. Reply or comment 'HIRING' and we'll hook you. See you.