I have just come across a huge beetle.
Watch this.
Ok.
So, I'm getting ready to head into central London to see my friend Adil.
We're going to work on some stuff and, ah, I better get moving cause the train is moving
very-very soon.
Charger.
Other charger.
Ok.
We're good to go.
So, as I said we're going to my friend Adil's today.
Kick-ass copywriter and good friend, business partner as well, and we're going to work on
some copy for a product of mine.
Got a squeeze page, landing page and also, a sales page.
We're working on some copy and also, going to help him with some of his copy, as well.
So, it's a reciprocal thing.
But, what I want to talk about today is the power of story and that's the basis of what
we're going to be working on with both the products.
Both the sales pages we're working on is the power of story and how that relates not only
to selling but also, for your YouTube videos and stuff like that as well.
I have just come across a huge beetle.
Watch this.
It's huge!
It could take on a small dog and beat it!
Easy!
It's massive!
So, we've got a case of wet paint today.
Now, story is very important.
Especially, if you're on YouTube, whether you're doing business or you're doing your
vlog or whatever, stories are vital for your success on YouTube.
If you're a business you need to have a story for your own company, how you came about,
all those good things about why you're doing what you're doing, why you work with the people
you work with, all that stuff.
And if you don't have that then people can't connect with you.
So, you need to have story in your videos, in your business, on your website, in your
literature, so that people know who you are and how they can connect with you.
A: Hey. D:
Well, hello!
Ok.
So, earlier I said we're going to talk about story and how important it is for you, your
business.
Even if you are a YouTuber or an aspiring YouTuber and you want to have a bajillion
subscribers or if you, just, want to get more people into your business using the power
of YouTube a story is vital for your success.
So, as I've said, I've got my awesome friend here who is also, super cool on the old story
thing.
I'm quite good, he's even better, especially when it comes to marketing and for business.
D:
So, how important is story?
A: Extremely.
It's like, right up there with everything.
The best way I can put it is that people are broken down into two groups.
And this is something I had yesterday.
I say they’re broken down into 3 but the major groups are: you're either fun but flaky
or nice but boring or you're very nice and fun.
You want to be that person.
So, how you become that person is quite simple.
It's all down to how you deliver your story.
If you don't deliver a story well it's boring as poop!
It's not exciting as unicorn poop but still boring as poop.
D:
Exactly.
A: And the way that you, actually, do this is quite simple.
Learn to develop 'Delivery'.
The best way you can learn is by watching stand-up comedians.
They're absolutely amazing at delivery.
It doesn't always have to be fun by the way.
A story has to be...you have to be able to take them from point A to point B and I, always,
like to hit checkpoints along the way.
So, this comes up to my idea of structure in business and videos and copywriting and
marketing.
And one of the best ways to do it, I guess, ideally to learn, is to write out, write out
point A and then point Zee, or Zet, and choreograph all the points inbetween that people need
to hit, to understand your story.
So, write out a story.
Find out a story that you have that fits into your overall agenda and make it interesting.
And when I say make it interesting just add, embellish a little bit not to the point where
it's too crazy but embellish a little bit to add humour.
I always, tell the story about this thing called 'I love you no matter what' speech
that my dad gave me.
Now, true story, my dad gave us this speech when you turned 16 in my family.
'I love you no matter what'.
I grew up Muslim by the way, so it was 'I don't care if you drink, smoke, do drugs,
are gay or lesbian...' D:
Just don't do begging!
A: Yeah, or have a boyfriend or that was it; have a boyfriend or a girlfriend.
Like my sister.
She got two L5s [6.12] or whatever it was at the time.
And when I turned 16 my dad did the whole speech and he went 'I don't care if you drink,
smoke, do drugs, are gay' - I was like 'Oh his going to say girlfriend, I have one of
those, now I can totally do this – he says ‘or are terrorist'.
D:
Nice.
A: Yes, so the little embellishments there are, basically, my sister went through the
same thing but the reality’s she went through something very-very small, a lot smaller than
what it was.
It wasn't as dramatic. D:
Didn't get painted as a terrorist by your father.
A: Pretty much.
I actually did get that.
It really did happen to me and my dad jokingly sort of refers to it.
D:
You're his little terrorist.
A: Pretty much.
He says it all the time. D:
You're my little terrorist!
A: It's kinda like messed up so badly in so many different ways.
But, yeah, that's my pops!
He's adorable. D:
Ohh!
A: He's old.
But that being said, embellish all you want on a story and you'll see massive differences
in the way you do things.
Just don't lie.
I meant that's my only big thing.
Do not lie about what happened.
But one thing you can definitely embellish in that story arc is what you had to go through
to get to that.
You know, kinda say - you may have had food in the house but it's not the food that you
want - so I was, literally, just eating peanut butter and jelly sandwiches, because that’s
all I could have.
And that basically makes… D:
And you’ve had a nut addiction, or not an addiction, an allergy.
A: Yeah, nuts allergy.
It sounds so wrong. D:
As well, with the story, it doesn't have to be your story.
You can actually take someone else's story, just, as long as you don't say it is yours.
But, also, take, you can use story for, any part of your videos or your business or whatever.
Again, it doesn't have to be your story but if it is your story and you're speaking from
a first person that helps immensely.
Especially when it's something that went wrong to you.
Something went wrong and you overcame that problem and stuff like that, people can connect
with you because they'll have a similar problem.
So, there you go, that's in a nutshell the importance of having a story on your videos
in your business in general or anything that you're doing, especially, if you're on YouTube
whether it is to be a famous YouTuber or to use it for business.
Ok.
So, morning session successfully completed.
We've got a squeeze page, we provisionally have a sales page, so we're off now to get
some food!
Woohoo!!! D:
There's a distinct smell of weed in this place.
Look!
It's huge!
Good old American portions!
Hey, there goes the waistline!
A: Take a bite.
Go for it. D:
I know my mouth is big but...
A: Reaction.
Good? D:
It’s huge! D:
Ok.
So that was my day today.
Got quite a bit of work done which is good.
So, this is my first full day, my first vlog video.
So, if you liked this, let me know in the old comments area, below.
If you want more of this, definitely again, let me know in the comments area below.
I'd love to know what you thought of this.
If there's anything you’d like me to cover on this vlogs – business, YouTube wise,
definitely, let me know down there.
as well.
I'll still continue doing the YouTube videos in the studio, helping you out with that,
whenever there's something to let you know about.
I'm actually leaking here.
Yeah, been very hot day, very humid here in London.
If you'd like me to make more of these then let me know and I'll do so.
If you don't like me to do more of these, I'll probably make 1 or 2 more because this
is getting me out of my comfort zone and it's been a very interesting day indeed.
So, I would like to get to know this whole vlogging style of video a lot more because
I, actually, believe I'll help businesses, in fact, get more views andget more business
out of YouTube as well as vloggers and anything like that, anybody who wants to be a YouTuber,
a full time YouTuber.
There's definitely merit in that, as well.
I want to thank the Michalaks.
There's a link in the description below.
Great guys, Stefan and Hannah there, those guys, I've learnt a lot from watching their
vlogs; very engaging.
If you don't know them, definitely catch them.
It's the Michalaks, link below in the description and obviously, Casey Neistat, whose, I've
taken some of what he does and applied it to this video, as well.
Not everything is from Casey, I have taken things from the Michalaks.
Their cinematography, even is, actually, really-really cool.
And there is some cross-over.
So you may not notice, you may think it's all Casey or you may think it's all the Michalaks
but there is some cross over there.
So, I want to thank those guys; your stuff is awesome and I will continue to watch it
myself.
And you should, also, watch their stuff too.
Make sure to hit some of the links that are on this video.
There's probably some over there, as well, to other videos.
Obviously, as well, if you haven't clicked the subscribe button there is one here, somewhere.
Click on that subscribe to get more videos like these every week.
Thanks for watching this video all the way to the end.
I look forward to seeing you on the next video really soon.
Bye for now.