I'm going to do that again.
For the bright side of branding, business, and being your own boss.
Hey, boss.
It's Sunny Lenarduzzi.
Welcome to the Sunny Show, for the bright side of branding, business, and being your
own boss.
I don't often do this, but when I do it's usually someone pretty rad, and I'm very,
very, very excited to have a very special guest on the Sunny Show today.
Amy Shmittauer is a new media triple threat, YouTuber, key not speaker, and author, and
one of the OG YouTuber in our social media and marketing space with her channel, Savvy
Sexy Social.
I have mad respect for this woman, and in her new book, Blog Like a Boss: How to Kill
it Online with Video Blogging, she shares tips and tactics to create videos that get
you the attention that you deserve.
I invited Amy to share some of those tips and tactics and her genius with all of you,
so without further ado, I will let the Vlog Boss herself take it away.
Hey, there.
I'm Amy from Savvy Sexy Social on YouTube.
What's up, bosses?
I'm the Vlog Boss.
Nice to meet you.
I want to share just a couple of tips on how you can vlog like a boss.
Why would I be telling you that?
Because I wrote a book about it.
Okay?
We're going to have some fun.
The first, most important thing is to have a plan.
You want to know what your brand is going to be about and how people are going to talk
about you when you're not in the room, which usually you're not in the room, because you're
in your own room making videos.
What is it that you want people to say about you?
What is it that you want people to repeat to their friends, so that they will tune into
you as well?
This is going to define the type of videos that you make, the type of vlogs that you
share with the world, so make sure that you've defined that for yourself.
It'll really give you a great understanding of what territory you want to play in versus
what's not going to work out.
Number two, look at the camera like it's a human being.
I mean, come on.
You're talking to people.
You are not talking to a device.
Okay.
Maybe you're talking to a device, but it's not supposed to be like that.
This is actually a vehicle for your message.
It's going to reach people.
It is going to affect their lives.
It's going to make them better.
It's going to entertain them maybe a little bit.
Whatever it is your purpose is, it's for a person.
It's not for your own complexity.
Make sure that you keep that in mind, because it is so critical that you come off that way.
It is the capital and number one mistake people make is that they don't look at the camera
like it's a person.
I've named my person.
I'm thinking of her right now, and that's what makes the impact.
You don't have to have a ton of experience.
You even can be working on how much you know about your space, but if you don't look at
the lens of the camera like it's a person, you won't get as far.
That's the one thing you could do to be 10 to 100 times better than everybody else that's
trying to do this.
Number three, don't introduce yourself at the beginning of a video.
That's right.
That's what I said.
Don't introduce yourself at the beginning of a video.
Now, unless it's a shtick and it's something you say on repeat every single time at the
beginning of your videos, so much so that your audience could repeat it back to you
for you, just don't do it.
If they clicked on a title they thought was interesting in a social feed or search, they're
there for that purpose.
You should treat them like they've been watching you forever, like this isn't your first video.
You should be treating them like they are already loyal, because the sooner that you
do, the sooner they actually will be.
That's what makes content so binge-able, and that's what we need, especially in a place
like YouTube, where we get more traffic and more excitement toward our stuff when we keep
people watching videos.
That's what YouTube wants from us.
That's what every social platform wants from us.
Keep your stuff binge-able by not wasting a lot of time in the beginning with your elevator
pitch.
It's a safe place, at least it feels like, to be when you press record to start talking
about yourself, but in fact that's your call to action.
Wait for it until the end.
If your audience makes it to the end of the video, they're going to be thrilled, and tickled,
and excited to learn who you are and what they should do next.
Next, stop worrying about what kind of camera you have.
I'm pretty sure if you're watching this, you have a smart phone.
Your probably watching this on a smart phone.
Guess what else that thing can do.
Yeah.
You guessed it.
Your smart phone can vlog too.
You know what?
There's some things we got to do sometimes, like audio and lighting, and you know what?
It's called the sun and maybe a little bit of carpet.
We can work with what we have, get started with what we have.
Sunny is such an amazing example of this.
She just got started with what she had, and look at how amazing that that impacted you.
You're still here, and she's continued to grow.
The same things happened for me.
I started with the camera I had in 2007.
We didn't even have smart phone video yet, but I found a way to make video anyway, without
having to spend a bunch of my own income, and that's what made it work, because I used
what I had.
I got it out there, and I stayed consistent.
That's my last tip.
If you really want to vlog like a boss, you will trust that your audience, no matter how
small, wants you to be there.
They want you to show up so bad.
All you have to do is that.
Decide what your schedule is.
It can be once a week.
It might be once a month right now.
If that's reality, then just do it.
Just do it.
Don't decide, "Oh.
I went too long.
I guess I quit now."
It's not about that.
They're still expecting you to come back.
If you say that you're going to, then do it.
Stick to the schedule that makes sense for you.
Upgrade it when you have time.
Industry standard on YouTube is once a week, so do not be afraid of once a week if that's
the deal for you.
Remember that they still are expecting you, so if you've been putting off that next one,
you've still got a chance.
Those are my tips for how to vlog like a boss, and I hope that you enjoyed them and are potentially
interested in reading a little bit more about that.
Thanks, Amy.
Those tips were awesome, and I know everyone's going to get so much out of it.
Hey, you guys.
Through the magic of YouTube ...
I know.
It's incredible.
... we happen to make make it together, so this is great.
Thank you for the tips.
They were rad.
Of course.
We're both here at Social Media Marketing Worlds.
We used the opportunity to actually see each other in real life.
Who knew?
Who knew this happens?
People do this.
Yeah.
There's a world outside of the internet.
It's crazy.
Amazing.
So, Amy, you have something special for the viewers?
Yeah.
I would love for you guys to get a copy of my book, Vlog Like a Boss, which, like an
idiot, I'm not holding in my hand right now, but that's okay.
Just go check it out.
The link, I think you're going to put it in there.
Below.
I want to give away a few copies, because Sunny let me hang out with you guys today.
Absolutely.
Giving away three copies of the book.
I think we just want to make sure that you're subscribed to both of our channels and leave
a comment on this video saying why you need to start vlogging like a boss.
I love it.
And if you want to join thousands of bosses from all over the world, join the BE Your
Own Boss Mastermind group on Facebook.
Like I said, thanks to Amy.
Follow us everywhere.
Yes.
We know what we're talking about for the most part.
Sometimes.
We try.
We're trying.
We try.
If you like this video, hit the like button below, share it with your friends, and be
sure to subscribe to both of our channels for lots of boss tips.
Thanks for watching, guys.
See you in the next one.
Bye.