- Hi, this is Dan Lok.
Are you thinking of using videos to grow your business?
To market your products and services?
Maybe you're looking for ways to gain more subscribers and
gain more views.
Or, maybe you're kinda on the fence and you wanna try
video marketing but not sure how to get started.
What you're about to see is a special exclusive workshop
that I've conducted with some of my superstar mentees.
Now, these are the exact strategies that I have used
to grow my channel to hundreds of subscribers,
to thousands of subscribers, to tens of thousands of
subscribers to now, hundreds of thousands of subscribers.
So, these are very proven strategies.
And this is only one video of the entire series.
So, make sure you click on that i button and
click on that playlist.
Check that out so you don't miss the before and after and
watch the entire playlist.
Now, if this is the first time you watch my video and
you wonder, "Who is this Dan Lok guy?"
Click on the subscribe button below and
make sure you subscribe to my channel.
Every single day I upload video to my channel for you.
And you can see we have hundreds of thousands of people
watching my video and they enjoy the content very much.
I think if you deep-dive into my content, you also get
a lot of value from it.
With that said, let's dive right into it.
- So with that is, we talked about, little bit briefly
about optimization.
Well, how do you do that?
Well, now that you've kinda gone through that
whole set up process of your ad, now you get the fun part.
- [Voiceover] The king of high-ticket sales.
(dramatic music)
World's highest-paid consultant.
Media celebrity.
Multi-millionaire entrepreneur.
Acclaimed TEDx speaker.
International best selling author.
Dan Lok.
- Google approves your ad but it only gets approved
if you are following the Google AdWords policy.
Now, the platform that we use when we build YouTube PPC ads
is called Google AdWords.
And I have under the pictures here but I also
wanted to share, show you.
That's kinda like the mother that helps control the
other types of ads in the Google platforms.
Where it can be search ads or, YouTube video ads and
many other things.
And so, with Google AdWords, when you're building
this campaign and you finally get it approved because
you're following the policies, give...
By the way, make sure if you are gonna do this,
read through the policy.
You don't have to like, get like, memorize it or
anything like that but just definitely review it
each time to make sure that you're not out of bounds
'cause they can change the policies.
Same thing with Facebook ads.
Same thing with other types of ads.
You always want to make sure that you are compliant
so that you can have your business around for a long time.
Who here wants to play the long-term play in their business?
Yes?
Yeah. Yup.
You don't want to do this as a fly-by-night thing or
get-rich-quick thing.
Same thing with YouTube ads.
YouTube ads are not a get-rich-quick thing.
This is something that is the long-term play to help you
and your business.
So, this is how we're going to measure my,
'Scuse me.
Measure and optimize with your YouTube ads.
So, this is some cool things that you can do to
really get good ROI and really good like,
idea of how is your ads doing?
How is the health of it, right?
It's called Ad Analytics.
In Google AdWords, after your ad has been approved and
it's been running for awhile?
You'll be able to start seeing each of these areas of
your Analytics come through so you can really dial in
to see, "Okay, how's my YouTube ad doing?"
Now, before you freak out and you see certain things
happening with your, your money or views and all that stuff,
you will want to listen to what I share later on at the end,
my last slide about the right mindset you have once your
ad has been approved and you're running it.
I'm gonna talk about that in a moment but right now,
I wanna get back over to the Analytics and with
Ad Analytics you've got views, subscribers, cost per view,
impressions, clicks, percentage of video watched.
This one's pretty gangster.
I like that one because that can help me know if my video is
doing good or not.
So, if I have a 60 second video or if you have a
60 second video and you wanna see how many of them
are watching that whole 60 seconds, or that whole
two minutes, you can see that over time as the data starts
coming in and you will either get a happy face or
you'll get a sad face and you're like, "Know what?
I gotta change it.
I gotta optimize it, I gotta adjust.
No worries, 'cause I'm an entrepreneur, I'm serious.
I'm gonna do whatever it takes to help my customers."
Right?
And so, that's where you get to see better conversions
that you adjust on these things over time.
You'll be able to see your conversions.
Now, to you a conversion might be more leads or
maybe you look at your conversion as more subscribers to
your channel.
Whatever it is, you know your outcome once you've decided
that you're gonna look at these Ad Analytics
to know these things.
You'll be able to see how you're keyword is doing and
you can get rid of the keywords or pause those keywords if
you feel like it's not doing the, you know,
the right performance that you want.
Or maybe you can adjust the keyword bidding price.
Each of these keywords, you can put a price on them and
you can like, bid them anywhere from one cent to seven cents
or, 23 cents per click or per view and that's really cool.
Because you know, if you see that you can get
your advertising and each of your keywords,
you're only getting charged like two, five, seven cents
per click, that's pretty dang cheap.
You know, it's just cool things that you can do with
YouTube ads as well with that as well.
Or like I talked about earlier, you've got those
TrueView in-stream ads where you only get charged if
they watched more than the 30 seconds.
So, either way, whether you do the keyword focus or,
in-stream, these are things that you wanna pay attention to
in your analytics.
Now, which age groups are responding?
You know how we talked about the age groups,
where if you pick all of them from the beginning because
you're just not sure, because you got like a more
broad-type of service where you wanna reach out to
different people, you can start out with that and
you can see which of them are responding, which ones
are doing things.
You can uncheck mark those ones that are not doing anything,
those age groups or countries or, cities.
So, for example, if I'm a coach and I only want to
have my people that are local in Vancouver,
I would pick Vancouver and surrounding cities or
towns around Vancouver of the areas that I want as
my ideal clients.
I'm not gonna pick New Zealand, Philippines, Japan, Europe
because I want all my clients just in Vancouver.
You can get really like Google Maps level stuff with this.
It's pretty gangster and ninja here, okay?
You can get like, right on somebody's address almost
if you really wanted to and just target one person
if you wanted to...
(laughs)
And so, that's pretty cool stuff.
Now I'm gonna get into targeting one person or
making follow them.
There's a cool thing I'm gonna share with you guys at
the end of this slide so pay close attention.
It's called retargeting.
This is something that you're gonna see later on.
Alright, so now that you've done these things,
you've looked at your ads, you've got it approved,
you looked at your analytics, you're seeing how things
are doing then you go into the action plan.
You've got this stuff going, right?
You've thought about how your ad is doing.
Now it's about important mindset and things you need
to do as you run your ad.
You as the serious entrepreneur whose doing this with
certainty because you know the importance of
having paid advertising.
Especially with YouTube because you know your competitors
are doing this if you aren't so, you might as well
do your thing as well to take action on it and
learn about it even if it takes you months
as long as you're taking action on it during 2017
to get serious about starting up a YouTube channel,
getting those content and videos ranked like
all three of us are gonna be talking about throughout here
as you pay attention more and getting those ads that are
getting results and you tweak them and things like that
but it's also about having the right mindset.
One of the things that a lot of people make mistakes with,
with PPC ads is they let it run for let's say you know,
one week and they're like, "Hey! I'm not getting like,
tons of sales.
I'm not making $10,000 yet!"
or, "I'm not getting that much leads yet."
Give it time because with the Google algorithms and
the way things work with ads, you wanna give that time for
the data to come in so that you can get a little bit more
better data.
Don't just get, "Oh my gosh, I didn't get any leads today."
Or, "I didn't get anybody to come to my website."
Or, "I didn't get any subscribers."
Give it time for the ad to optimize amongst all
the other ads that are out there so it can help you
while you're doing those things.
Don't be so quick to change too many things around in
the first week.
Give it some time then you can go back into the ad and
adjust some things.
Yes?
- [Audience Member] What's an average, well, for example?
'Cause we get that a lot.
- Right
- [Audience Member] So, how long is, you know,
I'm watching my money go down...
- [Audience Member] How long do you need to run your ad for
to see results?
- Absolutely, so, depending on your industry, your niche and
how hot it is or how searched or not searched it is,
typically you want people to wait for that first week and
then usually within the first month, you'll be able to see
what kind of ROI that you're getting for whatever outcome,
whether subscribers or influence or leads and sales,
those are things you wanna use that time and then
you still wanna let it optimize over the next few months
after that 'cause this is long-term play.
Think of it like stock.
You don't just get in there and get out and be like
the typical day trader.
The richest man in the world Warren Buffet says,
"Buy and hold."
Well, same thing with YouTube ads, you want to, you know,
buy your ads, optimize them and be patient, let it hold,
improve it but keep on letting it get better.
Let people get around to it, get used to it and if
you wanna change it up but you still wanna have
the same targets and all the other same settings there,
just change up the video a little bit or maybe change
the call to action a little bit but it's still getting
to the same settings that are in your ad of all that
hard work of your particular, ideal customer so...
Just wanna make sure you guys have these things in
your heart as you take action on all the things
we share with it and you gotta question, go ahead, Andre.
- [Andre] Mic, or?
- Yeah, sure.
- [Andre] Hi (mumbles), two questions.
Yes.
One is, how do, how does the cost per click compare for
the same keyword between YouTube and Google?
- Okay so YouTube and Google...
- Like regular Google Ads versus YouTube ads?
- Yes.
Actually, Google Ads is more expensive than
YouTube keyword video ads.
So, if you do a YouTube video ad, saying it in a
different way here, and you have keywords on there,
you have a little bit more control of what you can do
to save money on getting your keywords and ROI on
that compared to Google.
It used to be where you used to be able to save lots of
money and Google, just Google by itself type of ads used to
be cheap but that's gotten more expensive.
And check this out, even over time as competition grows,
don't feel discouraged but even if a competition grows with
keyword ads for YouTube ads, even if that gradually
gets more expensive, if you've got certain keywords
that are really competitive?
You can actually just, you know, be different and think,
"me only" and do let's say, a placement ad or in-stream ad,
is what I'm really getting at here, where that way,
regardless if the keywords are going up or down,
you're going into this other section of ads which,
why I talked about which is that discovery ad, so that way
you only get charged after the 30 seconds.
So that way if it's these people that are just lookie-loos,
whatever, you know, you're not gettin' hurt because
they haven't watched it and they can skip it
before you get charged.
So, that's another way to save money if you're worried
about the keyword thing but, yeah.
I hope that answered the question, you know.
It's like Google's most expensive and then keywords and
then you can get away with a lot more with the
placement ads, in-stream ads there.
- [Andre] Cool, second question.
So, for the call to action...
- Yes.
- [Andre] Do you recommend just using those annotations
where you can actually click on something?
Do you recommend putting that as part of the video itself?
Or just using the stuff in the description and you know,
how do you actually...
What's the best way to get people outsi...
To go outside of YouTube to wherever you want 'em to go to?
- Awesome question.
Thank you, Andre.
So, what he basically said there is this is a cool way
to optimize but one thing is cool that you should know and
that is, annotations or, annotations or the little things
that come up in there in the video where you can click or...
Those are actually going away as of this month and so,
don't focus too much on that and they don't show on mobile.
So, if you want your ads to show on mobile, tablets and
desktop, you want, you know, cards or in-screens, you know,
in your video, you want stuff in your description.
Having all three of those areas definitely helps but
you don't have to have all three of them at the same time.
That can get kinda, sometimes overloaded depending on
the psychology of your ad and whatnot.
A lot of times, you can just get away with just
giving them the call to action to click on
the link down below in the description and
that's gonna be more effective so that way,
regardless of what changes up at the top,
as they change things, let's say, taking away annotations,
you've always got that link in the description
that will always be there and that's still gonna be
an effective approach since annotations are going away and
you can also have your subscribe button, if you wanted
to get subscribers for example, come up close to the end of
the end screen...
So, the end screen means just at the very end of a video
there's the end screen that comes up where it
gives them a call to action where they can either look at
the stuff at the bottom of the description or
they can click on the subscribe button that's a live link
that they can click inside whether they're on mobile,
tablet or desktop using that in-screen benefit and
that's all in the settings of your YouTube channel.
You can do this on advertising paid side or
you can do it on the free side using in-screen.
So, I hope that helps.
- [Andre] Cool, thank you.
- Yeah, you're welcome.
Alright, so this is the end of my presentation for
paid advertising.
Definitely, you know, for, when it comes to
my paid advertising and what we do in Tube Your Own Horn,
we're very selective of what we do and the types of
clients that we work with.
We really like to work with the types of clients that
have good, high-ticket offers or high converting offers,
have the right mindset, not a lottery mindset and you know,
we just try to make sure of this but I also wanted to
make sure at the same time that this isn't a
sales presentation to you.
We're DLIC members here, we wanna give you guys value and
so we're, our focus and our intention with this is
to make sure that you get value and you learn about
what we do in our daily lives as we help different
high-ticket clients so, we appreciate you and
now I'm gonna switch the microphone back over to
Desmond and Dan.
- So, what have you learned from my talk and
how does it apply to you?
And how do you take the right action?
Comment below and let me know.
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