- One of the most common questions I get is,
"Tim, when is the best time for me to publish
"a new video to my YouTube channel?"
It's a good question, because you want your videos
to be there and accessible right when your audience
is coming to YouTube, when they're most likely
to be there and seeing your newest video.
Well let me take you to your YouTube analytics
and show you a few things
that might help you answer this question.
Hey guys, my name is Tim Schmoyer,
and welcome to Video Creators.
This channel is all about helping you guys
grow your YouTube audience,
so you can spread a message that reaches people
and changes their life.
And if you want to reach people, publishing your videos
when they are most likely to watch them
is probably a good idea; it's a good thing to do, right.
Now, the best way to answer this question
is to kind of state the principle up front
which is whenever you can be the most consistent
at publishing new content on YouTube,
that becomes the best time for you to publish.
There are some things in analytics you can look at,
which we're going to dig into here in a second.
But it becomes like a self-fulfilling prophesy
if you can publish consistently at 3:00 p.m.
every Monday, Wednesday, Friday, for example,
then publishing at 3:00 p.m.
every Monday, Wednesday, Friday,
and training your audience to know
when to come back to get that new video
is going to work out for you the best in the end.
So ultimately the best time to publish
is whenever you can be the most consistent.
Now some of you guys are saying,
"But Tim, I can be the most consistent
"anytime of the day, just tell me what the best time is
"and that's when I'll become the most consistent, right.
In your YouTube analytics it will show you
what parts of the world are watching your videos
which can help inform you about what time
you should publish your videos.
So for example, in your YouTube analytics
you click on Watch time in the left sidebar,
then click on that little globe icon,
and then that tab Geography down at the bottom.
Here on this channel at Video Creators,
you can see that most of my audience is coming
one from the US, two from India, and three from the UK.
Then four from Canada, and five from Australia.
US is the biggest, so let's dig into that one.
And then we'll see that the biggest states
that are driving the most traffic from the US
is California first, then Texas, Florida, and New York.
This helps me know that I really need to keep the West Coast
in mind for whenever I publish my videos.
So maybe a good time for me to publish
would be around that 9:00 a.m. Pacific time
which would be around noon Eastern time,
which would also make my videos available
for people in the UK, because it would be around
dinnertime for them around 6:00 p.m. their time.
And in India that would be around 9:30ish p.m. for them.
So I feel like around 8:00 a.m. or 9:00 a.m. Pacific time
is probably a good time for me to publish on this channel.
If you wanna get more specific though,
the tool that I recommend using
is the one over at vidIQ's website.
If you have a pro account with them,
you can login, and part of the analytics
that they show you about your channel
is exactly when your subscribers are most active
on YouTube based on when they're interacting
and engaging with other content on the platform.
So you can look at a graph like this one
for my family's channel over at Schmovies,
and see that I probably want to publish my videos
somewhere around 9:00 a.m. Eastern time.
Because I wanna publish my video not right in the middle
of when all my subscribers are watching content on YouTube,
but I wanna get it there right before
they all come to start watching YouTube.
Or here's a graph for my Video Creators channel.
And you can see that probably around noon Eastern time
is the best time for me to publish,
probably later in the week.
I'm guessing a lot of you guys have full-time jobs,
and so you're busy on most Monday, Tuesday, Wednesdays,
and then your schedule maybe clears up on Thursdays
and Fridays and the weekend.
So that's probably a better time for me to publish
according to that data.
However, to be totally honest with you guys,
I have my own family stuff going on on the weekends,
and the end of the week for me gets really busy
with YouTube channel consultations,
and reviews that I'm doing with you guys,
so I actually tend to publish my content
on the beginning of the week
just because that is the time I can be
most consistent with you guys.
So at the end of the day, yes look at the data,
but publish whenever you can be the most consistent.
That'll work out best for you in the long run.
Now if you wanna try out a pro account at vidIQ
for 30 days for free,
just to see if it's right for you or not,
they are not sponsoring this video.
I have a code leftover for some other things
that I've done with them
that I can make available to you guys.
It's vidiq.com/videocreatorstv,
or there's a link in the description below,
you can go and check it out.
And I get no kickback, no compensation for this whatsoever.
Just wanna give that to you guys
so you can try this out for 30 days
and see exactly when the best time is
for you to post on your channel.
Personally, I love vidIQ and I use their tool a lot
for all my own YouTube channels.
A lot of the data and tools they provide are just awesome.
So go check 'em out.
And I'd love to hear from you guys
in the comments below about when have you found
is the best time for you to publish,
and how did you come to that conclusion?
And what difference and impact
has that made on your channel?
If you're trying to figure a lot of this out
yourself right now, I highly recommend
that you read the comments
that people are leaving down there.
You will learn a ton from them, as I always do.
You guys, this community is just awesome, it's amazing.
If this is your first time here at Video Creators,
I would love to have you subscribe.
Multiple times every week we've got videos
like live streams about changes
and updates happening on the platform,
what it means for us as creators.
We've got YouTube tutorials, YouTube tips.
All just to help you guys grow your audience
so you can reach people and impact them
with the message that you're spreading.
So thank you for letting me be a small part of that.
Subscribe and I'll see you guys next week; bye.