People that can't afford training
have to make their decision of,
can I pay my light bill?
or do I allow my kid to chase his dream?
Devon Butler did something that really changed the game of how people train their kids.
I was in Norway playing.
And I got cut so I was in between jobs.
So while I was home then a couple of parents asked me to train their kids.
And what I noticed was because that's all their
kids could only come maybe once a week,
'cause that's all their parents could afford or have time to.
And they would come back the next Saturday and they wasn't getting better like I thought
they should.
And so they needed a tool, I felt, to be able to help that.
He drew up concepts of how he wanted the app to look.
Off the basics then he was able to add on.
Now that we got MC videos, what else do we want?
We also want them to be able to get SAT prep, ACT prep, you know, so, okay, we put that
you know, so, okay, we put that in.
We also need them to know that they have to be ready for the NCAA Clearinghouse.
So we went and put that up.
I think it's the first complete app.
One stop shop that you can go in and you can get every single thing you need.
He's taken the idea of social media and incorporating basketball, academics, weight training, nutrition.
It's never been done before.
You know a lot of kids, they don't always have the resources.
And so our app is filling the void and bridging the gap between underprivileged kids
not being able to get out there and seek those resources to get better.
Your last time through.
One more time through.
Don't touch the line.
Don't worry about speed.
Alright?
It's about efficiency.
The app was paid at first.
The problem, initially, was we knew the product was good but there were so many people left out
Out of, you know, like sixty, seventy thousand users who would download the app, only three
or four thousand was paying.
And I'd rather help the other sixty, seventy thousand than worry about the other three thousand because that's what's happening in real life.
because that's what's happening in real life.
The ones who are better, they have the money, or have the access to pay for it.
And the ones who aren't, they're just left out.
So we said, you know, if we're doing it for the kids, let's make this app completely free
for the kids.
So now it allows us to reach kids throughout the world.
They've always done a great job of giving back to the community.
Making it affordable for kids to go and chase their dream.
Before the app, on a scale of one to ten, I was about like at a two.
Now, not with just the app, but with Devon's help, I'm, like, at a six.
But the app helped me, like, get on a level where I can understand the basics.
Y'all come on.
Let's go.
Our core responsibilities are to prepare our athletes for life, not only on the court,
but off the court.
And that could be sports related careers.
It could be just your citizenship.
Your social impact with your community.
So, for us, it's very, very important that we spend time developing the essential qualities
of an individual and not just the athletic qualities.
We try to teach kids, people, to have a plan and use basketball as a tool.
Because once you're done playing, the ball's going to stop bouncing.
A lot of people, after they play basketball, they do get depressed.
Because it's like, man, this is what I've been doing my whole life, you know.
What do I do next?
Now study and transition yourself into something else.
We're still pushing the kids to go to college and get a trade.
So we put a lot of stuff in the app so they could find information on doing that.
So we're able to shape individuals.
So we also plan on making the app for other sports.
Because the need is in all sports for people that have less privileges.
Not just basketball.
We just did basketball first because that's what we're experts in.
One, two, three.
Ball!
We're evening out the playing field.
But we're just giving everybody hope.
So that's the main thing.
Giving every kid hope to have a chance to make it or to be better.