TO
TO TELL
TO TELL US WHY YOU SHOULD BE TRAINING YOUR CAT.
>> FIRST, THE UNUSUAL TOPIC OF
CATS AND FINANCE.
THERE IS A CONNECTION AND THERE
IS A BOOK ON THE TOPIC.
LILLIAN IS HERE TO SHOW US HOW
SHE USES CATS TO EXPLAIN YOUR
MONEY.
MONEY.
MONEY. LET'S WELCOME LILLIAN.
WHERE DID YOU FIND THE IDEA?
>> I AM SKEPTICAL.
I DIDN'T BELIEVE YOU COULD
TRAIN KITTENS BUT THE HUMANE
SOCIETY SAYS I CAN.
I FIND THAT THIS IS A SCARY
EMOTIONAL TOPIC FOR PEOPLE AND
IF YOU THROW FUZZ IN, IT MAKES
PEOPLE MORE EXCITED.
>> ARE YOU ADDING AND
SUBTRACTING CATS?
SUBTRACTING CATS? >> THERE IS VERY LITTLE MATH.
IT TURNS OUT MORE THINGS ABOUT
MONEY ARE EMOTIONAL.
MONEY IS 10% MATH AND 90%
EMOTIONS AND FEELINGS.
CATS USE TOYS TO EXPLAIN
INVESTMENT ALLOCATIONS, A
SPARKLY BALL, A CAT NIP MOUSE.
YOU DON'T WANT AN UNDIVERSE
PORTFOLIO.
PORTFOLIO. ADVERTISERS USE EMOTIONS TO
PLAY WITH YOUR SPENDING HABITS.
>> YOUR BOOK IS CALLED "GET
YOUR MONEY TOGETHER."
WE WANT YOUR HELP WITH IMPULSE
SPENDING.
SPENDING.
SPENDING. >> IT'S A BIG ONE.
ONE OF THE THINGS THAT THE BOOK
TALKS ABOUT IS I THINK
BUDGETING IS REALLY IMPORTANT.
ONE OF THE DOWN SIDES IS WHEN
YOU START TRACKING YOUR
SPENDING AND DOGITTING --
BUDGETING YOU GO OH MY GOSH, I
SPENT $1000 ON CAT NIP.
THEN YOU GO MAYBE THAT'S REGRET
ABLE.
ABLE.
ABLE. IT
ABLE. IT FELT GOOD AT THE MOMENT
ABOUT YOU IT DIDN'T MAKE ME
FEEL GOOD AT THE END OF IT.
ONE OF THE THINGS I RECOMMEND
WITH IMPULSE SPENDING IS
IMPLEMENTING A WAITING PERIOD.
I AM A HUGE FAN.
>> THAT KILLS THE IMPULSE.
COME ON!
COME ON!
COME ON! >> IT BECOMES NONIMPULSE
SPENDING.
SPENDING.
SPENDING. I OFTEN GET THE THRILL FROM
PUTTING IT IN MY CART ONLINE.
TWO DAYS LATER I AM LIKE I
DIDN'T NEED THAT CAT SNUGY.
THAT WAS NOT IMPORTANT.
I FELT EMOTIONAL, DECIDED I
NEEDED A CAT SNUGGIE.
THEN YOU REALIZE YOU DON'T NEED
IT.
IT.
IT. THIS
IT. THIS IS MORE OBSESSIVE THAN
MOST PEOPLE BUT I LIKE TO TRACK
THINGS I WANT IN A SPREADSHEET.
I HAVE BEEN DOING THIS FOR 15
YEARS.
YEARS.
YEARS. I
YEARS. I CAN LOOK BACK TO SEE WHAT
PUNK ROCK 18 YEAR OLD ME WANTED
VERSES NOW.
VERSES NOW. IT'S ALWAYS BEEN STATIONARY
SUPPLIES.
SUPPLIES.
SUPPLIES. >> YOU MENTIONED ONLINE AND
THAT MUST HAVE SKYROCKETED
IMPULSE SPENDING.
IMPULSE SPENDING. >> IT'S SUCH A HUGE FACTOR BUT
IT MAKES IT EASIER TO WALK
AWAY.
AWAY.
AWAY. ONE
AWAY. ONE OF THE THINGS I LIKE ABOUT
ONLINE NOW IS YOU CAN USE PRICE
TRACKING APPS AND ACTUALLY SEE
IF THAT SALE THAT EVERYBODY
SAID, I GET LURED IN LIKE OH
VINTAGE DRESSERS ARE $25.
I SHOULD BUY ONE NOW.
IT TURNS OUT THAT WAS THREE
WEEKS AGO.
WEEKS AGO. SO IT GIVES ME MORE ABILITY TO
WAIT.
WAIT.
WAIT. IF
WAIT. IF YOU HAVE IMPULSE SPENDING
ISSUES ONLINE, THERE ARE TWO
THINGS TO DO, UNSUBSCRIBE FROM
MAILING LISTS THAT ARE YOUR
IMPULSE BUY.
IMPULSE BUY. EVERY TIME THE COMPANY SAYS HEY
THERE IS ANOTHER CAT DRESS ON
SALE, I AM LIKE OKAY, MAYBE I
SHOULD UNSUBSCRIBE.
SHOULD UNSUBSCRIBE. THE OTHER THING IS BLOCKING
ADS.
ADS.
ADS. AS
ADS. AS SOMEONE WHO SELLS STUFF ON
THE INTERNET I WOULD PREFER YOU
DON'T HAVE ADS BLOCKED BUT IT
CAN HELP.
CAN HELP.
CAN HELP. >> YOU CAN PUT ITEMS IN THE
SHOPPING CART AND TEACH
YOURSELF TO WAIT 24 HOURS.
>> IT STILL WORKS THAT WAYMENT
I HAVE STUFF IN MY AMAZON FROM
LIKE THREE WEEKS AGO.
>> WHAT ARE SOME OTHER TIPS?
>> ESPECIALLY AS YOU START
TRACKING SPENDING AND YOU
REALIZE I ALWAYS GO AND BUY
FAST FOOD AFTER THE ALL STAFF
MEETING AT WORK BECAUSE I AM
STRESSED OUT.
STRESSED OUT. THEN I WANT SOMETHING TO HELP
MAKE ME FEEL BETTER.
>> MINE IS ON FRIDAY NIGHT
AFTER A FEW DRINKS.
>> SUBSTANCES ACTUALLY
INFLUENCE IT.
INFLUENCE IT. I HAD A FRIEND WHO SMOKED
MARIJUANA AFTER IT WAS LEGAL IN
OREGON AND WOKE UP HAVING
BOUGHT A VW BUS ON eBAY.
>> OH GOODNESS.
>> THAT'S A GOOD STORY.
>> DON'T SHOP THIRSTY?
>> THAT'S A HUGE THING.
THIRST AND HUNGER CREATE A
STRESS RESPONSE IN YOUR BODY
THAT TRIGGERS FEELINGS AND
SCARCITY.
SCARCITY.
SCARCITY. IF YOU WALK INTO TARGET THIRSTY
YOU WILL WALK OUT WITH MORE
THAN YOU WENT IN TO BUY.
I END UP ACCUMULATING REALLY
CUTE PENS AND STATIONARY
SUPPLIES AND I AM LIKE I CAME
IN TO BUY GLOVES.
WHAT HAPPENED?
WHAT HAPPENED? TAKE A HUGE DRINK OF WATER
BEFORE YOU WALK IN.
>> HOW MANY CATS DO YOU HAVE?
>> JUST ONE.
SHE'S A PRINCESS THOUGH.
>> I BET SHE IS.
>> SHE IS IN THE BOOK.
SO SHE THINKS SEAS FAMOUS NOW.
>> I GUESS A CAT COULD BE A
DISTRACTION.
DISTRACTION. YOU CAN SAY STOP SPENDING.
SPEND TIME WITH THE CAT.
>> APPARENTLY DOG LOVERS SPEND
MORE MONEY AND HAVE MORE
FRIENDS THAN CAT LOVERS.
>> TELL US REAL QUICK WHERE WE
CAN FIND YOU ON THE RADIO.
>> IN PORTLAND X-RAY FM.
>> WHERE DO WE BUY YOUR BOOK?
>> YOU CAN GET A FREE