today i'm going to show you how to
generate five times more real estate
leads
with your facebook ads with the exact
same amount of money that you're
spending on
your advertising and just quick note
guys that is not clickbait i literally
was on a call with a real estate
professional
just a couple of hours ago and they told
me that they were averaging 11 to 12
per lead with the traditional facebook
advertising strategies that most people
show here on youtube
but with a few of these simple tweaks
i'm going to show you right here on this
video
they're able to get their cost per lead
down to about one to two dollars per
lead so they were not only able to
generate
five times more leads with their ad
spent but literally
six to ten times more real estate leads
with the same
exact advertising budget now just real
quick before we dive onto my computer
and i show you all this step by step
if you don't mind go ahead and smash
that like button to help the youtube
algorithm
show this video to more and more people
all right so now that we are on
facebook right here there's two ways to
go through and set up these ads there's
the easy way
and there's a more difficult or more
traditional way of doing things so
i'm gonna start out showing you the more
traditional way and then we'll jump into
the easier way
to set all this up so you can get five
times more leads
with the exact same advertising spend so
what are you gonna do over here on
facebook you can see this is the new
version of facebook if you're not seeing
this quite yet you will be seeing it
very fairly soon here
but you come up here and you click on
this plus button okay so we click on
this and we go to create an ad
which will kick us into the facebook ads
manager so we can set up these facebook
lead formats so i'm just going to come
over here start over
now since we're in the real estate space
we have to check this special ad
category right here and i get this
question all the time
but if you're not in the united states
if you're not in canada you do not have
the special ad category okay you do not
have to check that
but if you're in the u.s or canada
because of the government and everything
like that
you have to actually come over here and
check this box and we select
the housing option now if you think you
can get
buy this and get around it and like you
don't have to select it well guess what
your ads are getting
disapproved and sooner or later your
account is actually going to get shut
down so i highly recommend
not doing that okay so now we're coming
down here and traditionally
what i've kind of shown you guys with
landing pages is come over here
and click on the conversion campaign
right well this is kind of what the real
estate agent i was just telling you
about a minute ago
they dropped their lead costs from 11
per lead
to about one to two dollars per lead
they went from using
the conversion objective right here down
to this
lead generation objective okay so we
click on this lead generation right here
and this is gonna help us create a lead
form ad
so as we come down here we can give it a
name but for this example i'm just gonna
leave it as is
then we click continue and then the ad
set we can give that a name as well
but i'm just going to leave it once
again we choose our facebook page
this is your facebook business page that
you want to be shown alongside the ad
and if you have not accepted the terms
of service the policy
privacy policy all that you need to go
through and accept that i've already
done that so you can just go through and
you can view the terms of service right
here but i've already accepted as you
can see
and then moving down you don't need to
mess with dynamic creative or catalog or
any of this stuff
but we come down to the audience of who
we want to actually
show our facebook ads to okay so we're
going to do for this locations
by default it says people living in or
recently in this location
we don't want that because we don't want
the people recently in that location
because
we don't want people just traveling
through for work for business for
whatever it is
so we're just gonna come over here click
on people living in this location
and then type in your city so let's just
say
i'm in omaha nebraska okay
so we click on that and now with the
special ad category
the minimum we can go for the radius is
15 miles
as well as we can't choose the age or
gender any of that stuff but guess what
not a big deal because facebook likes
bigger audiences to work with
so this actually benefits you with your
advertising
okay now come down here and we choose
our placements of where we want to
actually
show your facebook ad so do we want to
show it on facebook on instagram
with facebook lead formats we can't show
them in in messenger
so we can come down here and choose the
manual placements but you can see the
audience network and messenger are
actually
unchecked but if you want to leave them
on facebook and instagram
you can see the feeds all the different
places the stories but
i usually like to just do the automatic
placements which is
recommended okay now coming down here we
will set our
daily budget okay so we got like 10 per
day that's usually the minimum of where
i like to start out with
if you want to go more than that more
power to you no worries you can easily
go through and do that
okay so now the reason why i'm kind of
blowing past this pretty quickly is
because
the the more difficult part is this next
part
of creating the facebook ad and the
facebook
lead format and then remember if you
guys stick around with me here it's in
just like two minutes
i'm gonna show you guys the much easier
way to get all of this
set up okay so we're gonna come over
here and click on continue
now we are creating the facebook ad
creative
what people will actually see as they're
scrolling through their facebook feed
their instagram feed or on any of the
different other audience networks and
platforms that facebook has
okay so now coming down here i have
this little copy and paste template that
you guys can use
and if you guys want this just go ahead
drop a comment down below say like real
estate leads or something like that
and i'll be able to go through and share
it with you as well as a full more
in-depth
training on not only like the ad setup
but the follow-up and how to
sync this all together and make it
really simple for you and your business
okay so what i'm going to do is i'm just
going to actually just select this all
just copy and paste it make it super
easy so coming down here see this
primary text
we just paste it in right there and then
for this link
this is linking out to a landing pages a
landing page i'm not going to do that so
i'm just going to say plus more pics
we'll say click below something like
that and then i'll highlight it
click below and then we can say for the
headline this is what's going to show up
down right here we'll say beautiful
four bedroom or five bedroom
four bath host house okay
so whatever you want to say right there
and then for the image you want to
upload an
image of the home of this listing so
this is obviously a template for
marketing and listing
but if you want to market for buyer
leads seller leads or whatever type of
leads you want
we've got dozens of templates for you
guys to easily go through and set all
this up
so anyway once again drop a comment down
below give this video a thumbs up and
i'll be able to share those
with you as well but we come over here
and let's just
change this image right here let's make
sure we've got an image of a home
uploaded so let's just say this is the
home right here okay
so we use that kind of little stock
photo for right now just for this
example
so we've got this nice looking ad it
looks great
but like i said because we're not
sending them to a landing page
which is a page to grab their contact
information their name
phone and email well we have to create
what's called a
facebook lead format so there's another
step to this whole process
and down here we gotta create this lead
form
okay so we come come in here and we
click on new form
we give it a name so we say youtube
demo and then we're gonna go over here
the intro
okay use this image for your ad use the
same images that you use in the ad
that's good
and the headline we can say like get
more
pics obviously i have all the copy and
paste templates but just for the sake of
this video
i'm just kind of blowing through this so
you can kind of see the whole process
of what it takes to go through and get
these leads for
one to two dollars per lead okay and
then you come down here
do a little paragraph of um get more
picks whatever we're just going to leave
the same for right now and then the
questions
this is going through and asking what
type of contact information you want to
grab
so first you can go through you can do
the full name
email i always like to get someone's
phone number
because if you don't have their phone
number you're not really gonna sell a
house via email so i don't ever really
think that that's super powerful if you
don't have the phone number so
the full name email phone number you can
even split this up
into first name last name and the great
thing about these facebook lead formats
is facebook will actually pre-populate
this
information right here with whatever
information
that person has on facebook okay so they
don't have to go through and type out
the info so
the amount of bogus leads that you're
getting drops down dramatically which is
awesome
super powerful okay then coming down
here
and go through and you can ask more
questions for them to go through and
fill out
but i usually like to stick with these
three core ones and then if you want to
go through beyond that more
power to you and then you want to throw
in
your privacy policy link okay so this is
a privacy policy this just makes sure
that you're compliant with facebook
so your ads don't gets it's disapproved
so your your account doesn't get shut
down
and then upon completion once they've
hit submit
where would you like to send this person
okay so they say view website
so you go through and have a link out to
your website right there
so if your site is let's say google.com
which obviously it's not
we come over here we just throw it in
there and then once they hit view
website at the end of this
they go to your website okay so now we
just hit publish right here
and uh oh we didn't add a little link
right there so let's throw that in real
quick
so now that we've done this all we have
to do is come down here click confirm
and then it will go through the review
process and then we'll be able to have
leads start coming through
now the only issue with this is we are
not notified anytime a new lead comes
through
also when those lead come through we
have to manually import them
into our crm so we can actually follow
up with these leads because
what's the use of actually generating
lead if we're not following up with them
right
the fortune is in the follow-up so we
have to make sure our follow-up is
dialed in and on top of that there are
studies done by mit and harvard
that show if you do not follow up with
your leads within the first five to ten
minutes
they're pretty pretty much like dead and
gone so with all that said how would you
like me to show you
how to not only set all this up in
literally three clicks of your mouse
but have it all integrated with your own
crm
get an instant lead notification through
a mobile app
and on top of that have a 12 month email
an sms
and facebook messenger bot follow-up all
tied in with literally three clicks of
your mouse literally no technical skills
there's no prior experience needed to
get any of this set up so let me just
jump over
and i want to show you the easy way of
setting up your facebook lead ads
for realtors okay so come over here we
click on this
and this is the arsenal mkg lead
generation and crm platform so
all we have to do now is once we connect
our facebook account which is literally
one single click
we come over here to create a lead
campaign and we've got these
options you want to market a listing
market an open house market for buyer
leads or create a custom ad
because like i said we've got dozens of
dozens of templates
for real estate investors seller leads
lenders whatever it is
we've got okay so now we come over here
we click on market for buyer leads for
this example
and then we're just going to have you
fill in some basic information
for this campaign okay so we'll come
over here and we'll say
youtube demo and then the average home
price what is the average home price
that you like to go through and sell
and i'll just say i like to sell about
650 000
and then we'll say omaha just kind of
keep it consistent with this example
and then we upload an image which let me
just grab an image on my desktop
boom so we just fill out the info right
here and the cool thing is is we're
going to take this information
we're going to pre-populate the facebook
app we're going to pre-populate
all of the email and sms follow-ups
using this exact info right here
on complete autopilot for you so
remember how i said it's literally
three clicks of your mouse this is your
first click right there
the second click remember how we had to
say like where we want them to go
after they actually opted it in well
check this out
you can go through and send them to your
facebook page your website
book an appointment with you a buyer
messenger bot a seller messenger bot
anything a custom url and the cool thing
is
this is already pre-populated with your
facebook page url
so you don't even have to touch it right
then you come over here if you want your
website
automatically populates there book an
appointment with you automatically
populates there
or for this example let's just say you
want to do a buyer facebook messenger
bot because these are super cool right
here
okay so we just come over here click
next that's our second click of our
mouse and then
we choose our daily budget just like we
were just doing inside of the facebook
ads manager
so we're gonna stick to ten dollars per
day and then we just check this box i
understand i'm responsible for paying my
own facebook ad spend
and then we type in our target city
which is omaha nebraska
okay we just click on that and guess
what
the cool thing is we take care of all of
the other targeting
on the back end so you don't even have
to worry about it
you have to worry about the inclusions
exclusions any of that stuff it's
already done
and if we scroll down here we've got
your facebook ad copy already
pre-populated
right here okay so this is attention
omaha are you or anyone looking to buy a
home
for sale under 650 000 is all
pre-populated with all the info that
we've got
and then we just hit launch okay and
this is gonna take about five to ten
seconds because we're creating the
facebook and instagram ad
all the facebook tracking the custom
conversions we're creating even a
landing
page on top of that but the lead format
more specifically
and a 12 month email and sms follow-up
and tying it
all in with your facebook messenger bots
for a facebook messenger bot follow-up
okay so guys this is extremely powerful
right here so we've got this youtube
demo right here we've got the lead page
you can see what this looks like right
there we've got the ad
this is the lead format so when they
click on this it pops up the lead form
so all that
busy work that we went through to create
that lead format you don't even have to
do that because we already
automatically create that for you and
then the best part
we have this 12 month email and sms
follow-up to connect with all of your
leads that are coming in so it's going
to say hey first name
it's going to auto populate with that
person's first name
it's going to have your name your last
name right there and all of these
follow-ups and if you want to create
another follow-up
you can easily go through create another
sms another email follow-up
customize any of these messages for you
and your business
okay guys this like not only is it so
simple now but it's also gonna
dramatically drop your cost per lead
i mean just think about it how much are
you paying per lead
on zillow on realtor.com on any of these
other platforms
20 30 per lead literally the real estate
agent i was just talking to
this morning dropped their lead costs
from 11 to 12
per real estate lead with facebook ads
down to literally one to two dollars per
lead
using this exact process that i'm
showing you okay so anyway guys if you
guys want all these templates
go ahead drop a comment down below this
video also give this video a thumbs up
and if you want to join a 30-day real
estate leads challenge where we'll help
you get your first 15
exclusive real estate leads within the
next 30 days
no shared leads then also let me know
down below in the comment box
and i will have a link in the
description for you guys that you guys
can join us
in that 30-day lead challenge and on top
of that we'll even have a member of our
team
help you get your first lead campaign
set up so you're basically guaranteed
amazing results with this so
anyway guys thank you so much for
watching i hope this helped you with
setting up your facebook
lead formats for your real estate
business and with that said
i will see you in the next video