- This is a full Roundup and review
of the best Instagram video editing apps
for iPhone and Android right now in 2020.
Hey, it's Justin Brown here from primal video,
where we help you grow an audience
and scale your revenue with online video.
If you're new here,
make sure you click that subscribe button
and all the links to everything we mention in this video,
you can find linked in the description box below.
So let's jump into it now.
Now there's some great apps out there that make
creating awesome looking Instagram videos super easy.
Whether it's a one by one square video
you're looking to create
or a vertical portrait video for things like stories,
there are a few features that you will wanna look out for
and in all of our testing, one thing is super clear
is that not all apps are made equal.
So we're gonna run through all
of the leading options right now
and then narrow it down to my top picks
for the best Instagram video editing apps right now,
on both iPhone and Android.
Including some cross platform offerings
that will work seamlessly on your Mac and PC as well.
Plus as an added bonus,
make sure you stick around to the end
because once we're done,
I'm also gonna share with you
the number one tool that we are using right now
to grow our business from all of those videos
and views on Instagram.
And while we're running through wanna grab your phone,
jump over to my Instagram and hit follow.
Once you're done, come back here
and give your Instagram handle a plug in the comments below
and share it with the rest of the primal video community.
I'll be down there as well.
So as you know, there's a lot of options out there.
You've got things like WeVideo, Filmora, Quik, KineMaster,
Adobe Rush, PowerDirector, InShot, LumaFusion, Videoleap,
Cute CUT and VLLO, So lots of options.
And just before I narrow that down
and give you the short list,
there's two that I wanna mention here,
that aren't on the shortlist.
They are PowerDirector and KineMaster.
Both of these are great video editing apps
on both iOS and Android and they can work really well
for Instagram videos as well.
But the biggest thing, the biggest downside with these
is that they don't currently let you change
your project once you've started creating it.
So, switching from widescreen to portrait
or to square, you actually need to start
a new version of that video from scratch.
And you can't just easily change that on the fly.
And in this day and age where we're all smart
about our content creation and repurposing
and those sorts of things.
I think that's a big feature that is missing
from PowerDirector and KineMaster.
So from all of our testing, our shortlist
and the ones we're gonna cover in this video,
come down to InShot, VLLO, Adobe Rush and LumaFusion.
So the first one then InShot,
this is an amazing app.
This one is probably the easiest to use
and easiest to get up and running it.
And so if you're someone who has never edited before,
you're gonna feel right at home
and get up to speed editing your videos quick in InShot.
I will say that it is the most basic video editor
on our shortlist here, but that doesn't mean
that you can't get great results using it.
Then make it really easy to trim down your videos
to remove any sections that you don't want,
but also to make your videos look good.
There are some great controls that you have in there
for things like adjusting the colors
and putting filters and those sorts of things on there.
Comparing this app to the rest that we are gonna cover,
as I've said, this is probably
the most basic one on the list.
It doesn't have things like the ability to stack
or layer multiple video clips,
so if you wanna have an underlying story
or a piece to camera like this
and then add B-roll or overlay footage to that,
you actually can't do that in InShot.
But depending on the types of videos you're creating,
that may not be a downside for you.
Now in regards to pricing, there is a free version.
It does have a watermark,
but in order to remove that watermark or that branding,
all you need to do is either pay $1.99 to remove ads
or you can watch an ad at the time of exporting your video
and that watermark is removed.
So you can actually get great results with this app
for free, without spending a cent.
Now there is also a pro version of this app available
which you can purchase for either $3.99 per month,
14.99 per year, or 34.99 as a one-time purchase
to unlock things in the pro version,
like more transitions, more effects, more stickers
and those kinds of things.
The next app is V-L-L-O or VLLo or VLLo.
I've literally Googled this and I can't find anyone
that can tell me how to say it,
so I'm gonna call it V-L-L-O.
Now, this app is one of the apps
that I'm most pumped on right now.
This is one that's only relatively new to me
and I'm totally blown away with what you can do in it.
Once again, this one will work on both
iOS and Android and again, just like InShot,
it does have a really intuitive,
really easy to use Interface.
It's gonna be great if you're an absolute beginner,
but also if you're more advanced than that
or you're looking for more advanced features,
then you've got a ton more features in here,
a lot more professional features than you do in InShot.
You've also got the ability in VLLO to do things
like stack your video layers.
And they've also got an amazing feature in there
that you really only see in
top level professional video editing software
on desktop called adjustment layers.
Now this is essentially where you can apply color grades
or filters or looks to certain sections
of your videos all in one go.
It's an amazing feature and it's so awesome
that they have that inside of VLLO.
Now in regards to pricing, once again,
there is a free version available of this app
and it will let you export after watching an ad
without any watermark or branding on there.
Just the same as InShot.
Now to unlock some of those more professional features
and advanced controls and stuff in this app,
there is a onetime fee of $14.99 so it's not a subscription.
You literally just pay it once
and you'll get access to all of those pro features for life.
The next one on the list is Adobe Premier Rush.
Now this is one of my favorites and I love it
because it is cross-platform, cross-device compatible.
Meaning that you can use this
on your iOS device, on your Android device,
but also on your Mac and PC as well.
So you can actually start your edit on your iPhone
and then go and pick up your Mac or your PC
and finish your editing on there, which is amazing.
But you don't need to do that.
It's just a cool feature that it has.
So, Adobe premier Rush is really the little baby brother
of the professional video editing software,
Adobe Premiere Pro, but obviously this works
on a lot of different devices as well.
Now in regards to the interface
and how easy this app is to use,
I would say that it is fairly intuitive.
It's probably not as easy for an absolute beginner
to get up to speed in as something like InShot.
But navigating through, finding everything,
seeing what you can do in here
is going to be easy enough
for someone to get up to speed in here.
Now some of the other standout features for me
with Adobe Rush outside of being able
to easily transition between different devices
and different computers with your projects,
are things like the audio control.
You've got so much more control over your audio,
over your volume levels and fading
and increasing lowering volumes as you edit,
than you do in the other apps that we've mentioned so far.
But there is also an amazing auto volume feature in here.
Where its automatically analyzing
the footage that you have in there
and it's looking for things like people speaking
or music and it's going to automatically adjust
the volume levels accordingly.
Now I'm not really ever someone
that recommends using auto features and things like that,
but I was really blown away
with how well this actually works.
Another cool feature of Adobe Rush
is that you can actually open up your Rush editing projects
&inside of Adobe Premiere Pro,
the professional editing software.
So if you are someone on the more professional side
of things and you wanna quickly start an edit on the go
and not just open it in Rush on your desktop,
you can open it up or upgrade your project
to an Adobe Premiere Pro project, seamlessly.
Now as for some of the downsides,
Adobe Rush currently doesn't support reversing a clip.
So if you wanna play something backwards,
you don't have that feature in Rush yet.
Not sure why, it seems like a really basic feature
that most video editing software has, but not Rush.
And the other one is if you are an Android user,
so you're looking to use this on your Android phone
or tablet, it will only work right now on certain devices.
So you need to have one
of those devices in order for this to work.
And they have a list of those devices
that would work on their website.
Now in regards to pricing,
this is the most expensive one in this video so far.
This one is a monthly subscription of $9.99 per month
or it's also included
with Adobe Premiere Pro for $20.99 per month.
So if you've already got an Adobe subscription,
either for Adobe premier or the Adobe master suite
where you've got access to everything,
you've probably already got access
to Adobe Rush, if not $9.99 per month.
And that brings us to the fourth app
on our shortlist which is LumaFusion.
Now this is hands down
the most professional video editing app out there on iOS.
Unfortunately for Android,
there isn't a LumaFusion available on Android yet.
I'm hoping one day that becomes a reality,
but for right now, the closest thing
I would say on Android would be PowerDirector.
But even then it really doesn't compare to LumaFusion.
So, this is for iOS users.
And I wanna say that this is
the most professional app out there.
This is something that really closely resembles apps
like Adobe Premiere Pro or like Final Cut.
The way that you can edit,
the way that you move around the timeline,
all of the advanced pro level features and controls
and everything, they're all in here.
This is an amazing app.
Now in regards to the interface
and how easy it is to get up to speed and using,
having all of these features and stuff,
it does mean that you are gonna need to dive into menus
to be able to find everything,
but having all that extra control
and all of those extra features are going to give you
more granular control over everything
that you can actually do while you're editing.
So that's things like having access to key frames.
I mean now to edit and control everything
at a really granular level using key frames.
If you wanna adjust your audio up to a certain point
and then have a drop back down,
you can do that on a frame by frame basis,
whereas none of the other apps will give you
that amount of control.
Now in regards to the interface
and how easy it is to use or how intuitive it is,
it is easy enough to jump in and to find everything,
but if you're an absolute beginner,
it's not gonna be as easy as things like InShot or VLLO.
This is really aimed for people on the more advanced
or intermediate to advanced side of things,
but people who really wanna have access
to all of those extra features.
One of the coolest features that they've just added recently
is now the ability to export your LumaFusion project,
your editing timeline from LumaFusion on your iPhone
or on your iPad over to Final Cut Pro.
So just like in Adobe Rush,
how you can transition up to Adobe Premiere Pro.
You can now do something similar with LumaFusion
for Final Cut, which is amazing.
And again you're probably only gonna care about those things
if you are on the pro side of things.
Now in regards to pricing,
LumaFusion is not a subscription
or a pay per month fee.
It is a onetime purchase of 29.99
which is ridiculously cheap considering
what you're getting access to.
So rounding all of this out
and giving you some recommendations,
I would say that InShot is gonna be perfect
if you are an absolute beginner right through
to sort of that intermediate level.
Someone who wants to be able to create videos fast
but not have all of the advanced features.
VLLO would be the next step up from that.
Again, it's gonna be great
for someone who is an absolute beginner,
right through to someone who is advanced
because it does have a lot more
of those advanced features and controls in there,
things like the adjustment layers.
Adobe Rush would be a great option.
Again, for someone at that absolute beginner level
because it's gonna be easy enough to jump in
and get up to speed right through to advanced.
But also if you're someone who is going to look at
and make use of upgrading your projects
to either Adobe Premier or having the ability to transition
and move between your iPhone and your Mac
or your Android device and your PC
and move between different devices
or different computers to get your videos created.
And if you're at that intermediate to advanced level
and you're someone who likes to have access
to all the pro tools and all the features and control
and everything at your fingertips,
then it is gonna go hands down to LumaFusion.
It really is the most professional video editing app
out there right now.
Now I do wanna add in here really quickly
that the app that I am personally most pumped about,
most excited about right now
and I'm really excited to follow along with the journey
and see where they take it is VLLO.
I really think that this app does pack a punch
with how easy it is to use and having a lot
of those pro features and stuff in there.
I mean it's no LumaFusion,
but having access to some of those features
that they've already got in there
and for the price point of 49.99
or even the free version is amazing.
Well-played VLLO.
Now earlier in this video, I said that I would also share
with you the number one tool
that we are using to grow our business
from all of those views and videos on Instagram
and that tool is called Shorby.
Now Shorby is an amazing tool that makes it so easy
for you to have multiple links in the description.
So typically with Instagram you'll get one link
that you can have in the description.
This is going to give you almost like a webpage
that they create for you with multiple links.
So it could be that you're linking off
to your latest YouTube video, your latest blog post,
your website, other social media platforms,
all from this one page.
So not only is this really easy to set up
and to get up and running
and to manage and change out the links as you go.
They also make it look really good,
which is a big part of this as well.
But also I really like the tracking that they have in there.
So you can see which of the links
on that page are actually getting the most clicks.
And they also make it really easy for you
to feature certain links so they stand out on that page,
if you are wanting to grab someone's attention
when they're on that page.
So Shorby is an amazing tool
that really helps us drive and guide people
from Instagram to other places.
And pricing wise,
they've got plans that start at just $9 per month.
So now that you have
your Instagram video editing apps sorted,
if you're looking to repurpose your 16 by nine
or your widescreen videos, from YouTube maybe.
Over two portrait videos,
then check out the video linked onscreen now,
showing you all the different ways that you can do it.
And I'll see you in the next one.