i think the exciting thing about fashion
for designers even is that you have a
story
that you're trying to tell but
then it's fun to take it outside of that
and to develop the story further
we never really cared if we're making a
fashion film yeah you know like we
wouldn't have to put our clothes in it
we could put it in the last scene and
we'd be happy you know
it's an artistic expression so it's not
necessarily about just here's this
collection we did and we want to show it
you know and only have it exist in this
season and then we move on next season
and something else
about
2010 we were doing things together and
we met to do a video and i think we sat
down for 15 minutes and talked about it
should be
a horror thing and yeah let's do that
it's stories coming from a group of
people so that's really the connection
with all of them it's things that we're
all fascinated by and that we
consistently talk about
i feel like the thing that we hadn't
done was a proper narrative film with
dialogue and all these things that we
love about film and so
we wanted to do that with this one
princess
the castles are that way
it's interesting that it's always been a
female character i don't think that was
by choice or even by saying you wanted
you had these clothes to wear
they are all on these quests and i think
that if you watch each of them you would
see these internal struggles happening
and this one is a little bit more
physical but i think it's still
there a way it's kind of like trying new
things like what do we do next what can
we do next what haven't we done and
and that's so much fun
we did a collection based on fantasy
role-playing games and it was that
simple you wanted to tell the story of a
hero the collection was kind of this
idea about you live your life in every
day but then in this other world in your
mind your imagination that you get to
live out this fantasy of kind of being
this hero i think that the arc that you
can play with that was really
interesting
i think too what's interesting about
fantasies it lets the person involving
themselves in it really create their own
dialogue and their own
kind of like symbolism so you know we
found when we were
building clothing we're like okay well
this series of colors is going to mean
this for us
sydney williams is the local la girl who
just graduated from high school that
we had known about we thought was really
interesting and you know she doesn't
have any acting experience and she's not
really a model in you know professional
kind of
way she's just a really cool kid
you're like well let's do this fun
kind of homage to like the king of this
world who else would you imagine in this
in this role
everything that the girl was
experiencing is
channeled through her own kind of
reality she's a gamer so of course when
she goes outside she's going to confront
some
evil force and you don't know if it was
real or if it actually happened or if
that was what she imagined
it's great to have a52 on this to kind
of make those ideas that we've talked
about come to life
it's nice to bring a little magic into
visual effects because so much of the
work that we do
is often just based on
making something photo real and
integrating it into photography and just
making it invisible almost so
with the idea of magical realism
we're able to kind of bring some
more showy effects into the mix to me i
think it really helps to kind of take
you out of your real world and open
yourself up to unexpected things
happening
i was working mostly on the
effect of the red rider vanishing and
appearing materializing
so we're doing some dust effects and
sort of like magical
particle effects
the fairy was given a look and given
wings almost um like a transparency
projected look todd was really
clear that he wanted this to to be
modern but in a sort of 80s video game
kids that grew up in that era like
understanding what those effects would
be and thinking that that was cool so
that's sort of where we got the
inspiration for a lot of the effects
that came through the film
the idea now that you can make something
and you can distribute it on the
internet and
a lot of people see it online is
amazing new art forms and new spaces
allow for different ways of seeing or
communicating and this is something that
like
we experience all throughout time any
medium you have that can allow for you
to communicate with more people is kind
of a vitally important medium and it's
just how you use it so you want people
to see it and have an interaction or a
reaction
a lot of times you work with someone and
you're like they're not understanding me
this is like i could have one
conversation with todd and you probably
wouldn't have to talk for another two
weeks it's that simple it's like when i
talk to kate about something the process
is really straightforward and we know
exactly what everyone wants
no no no it's just a cleric it's just
it's only anything else
it was just fun it's like making things
with your friends which i think because
we have the same kind of sensibilities
and we our references are pretty much
the same
that everything about my collaboration
with them is so kind of effortless i've
never had that with anybody where it's
just so easy
you