it can be very difficult choosing the style of logo for your client but today
I'm gonna show you why typographic of local designs are really really really
useful and they might be the right choice for your next a label design
project making today's video possible is hosting it and I'm gonna showcase that
awesome a cloud hosting service and how you can get up to 91 percent off a
yearly web hosting plan for your website
so first gonna take a look at two different types of typographic logos
that exist in the graphic design world there are actually in fact generally
seven types of logo but we're going to be looking at monogram otherwise known
as a letter marks and also a word mark logos now it can be daunting when
designing a logo for a client's and deciding what type of Lego to go for but
you don't need to worry because today you're gonna learn why and when
typographic Legos are needed for your projects so essentially a monogram logo
is a typography based Lego that's compromised for few letters usually the
company's initials the letter mark is all about simplicity by utilizing just a
few letters the letter mark logos are effective at streamlining any company
brand if they have a long name so for example think about NASA think about the
actual name of that company that huge long name wouldn't actually work that
well as a logo so this is where the letter mark does step in and take action
on the other hand we have the word mark logos which are also typographic in
nature there's no logo marks to be found here at all these focus on business
names are alone so think about Cadbury chocolate or canon cameras and think how
iconic their legos are with just using simple logo type
wordmark loggers work really well when a company has a really distinct name also
like a letter mark logo the decision for the typography is going to be very very
important but more about that later so that's a brief rundown of both the logos
but when and how to use them monogram or letter mark Legos are used
when a business happens to have a long name as we said with NASA condensing the
business name into initials will help simplify the design and likewise
customers are gonna have an easier time remembering the business of that logo
and our company a word mark logo is a good decision if the business is new and
it wants to get the name out there but just make sure it's short enough to take
advantage of the design itself just a quick drop tip for you guys make sure
the logo type is relevant to the brand message this is super super important
and we're gonna talk about this later in the video so stay tuned now both let's
mark and word mark logos are easy to replicate across marketing materials and
branding and this makes them highly adaptable for say developing your
business that is of course if it's done correctly with sufficient skills and I
keep saying when this channel think about your target audience like what
appeals to that group of people what style of fonts is going to attract them
and what really does trigger them so as you can see here we have the armani logo
that works really well because the lego type is formal is high-class high status
and it's contemporary this matches the brand very very well but the Lea for
example you can see it doesn't express that whatsoever so always consider the
purpose of the logo and who is going to be viewing it then you can decide on the
font choice which in today's video is the entire logo because we are you
talking about typography logos which means it's extra important so spend time
really working on trying out different font choices researching your niche and
simply trying hard to make sure the logo type matches
Brande now every font has a voice its aesthetic nature speaks to the viewer
and thus gives off impressions to them you need to want to control those
impressions with a choice of one of the logo are you going to be aiming your
designer elderly people or teenagers maybe working-class males or young
professionals this is what you need to be asking yourself when you're choosing
the font for your logo designs it really is so crucial to the success of the logo
and I can't emphasize that enough but let's assume we're designing a your
word mark logo aimed at young professionals it maybe want to consider
these points and these traits that you can see on the screen now to target this
kind of person this will lead to you knowing what kind of fonts and what kind
of styles that you should be going for research is king and you should remember
that it really is professional and efficient designers notice and they
don't simply slap fonts on loogies here there and everywhere it's a tactical or
well-thought-out plan see ya again thanks to hosting her for making today's
video possible cloud hosting gives you the best of both worlds the simplicity
of shared hosting and the power of reliability of VPS if you intend to grow
your career or your business fast cloud hosting is the choice for you Hosting is
fully managed with an entire team ready to help you can just click the message
box and drop them a message any time any day they have dedicated resources and
their simplicity is unparalleled and like I said before you can get up to 91
percent off a cloud hosting plan when you use my code Satori graphics check
the link below to hosting her and and see if it's something you need for your
business B of course guys remember everything today about time graphic
logos when to use them when not to use them and why they're useful I hope you
have a great day and until next time design your future today peace