what's going on everybody cereal entrepreneur here and in today's video
we're going to talk about everything you're going to want to know about
website marketing for your marketing agency and your clients so stay tuned we
got a good one for you all right welcome back everybody thank you for joining me
again my name is Jordan Steen aka cereal entrepreneur and at this channel we talk
all about starting a marketing agency building a personal brand really just
using digital marketing to build any business online so if you're interested
in any of those topics make sure to hit that subscribe button and the
notification bell over here in the bottom right hand corner and we'll get
you updated with all of our future videos trainings resources free
giveaways that we do every single week here at my channel oh and PS make sure
that you stay tuned to the end of today's video and we'll teach you how to
get access to our two-week free s MMA training so make sure to stay tuned to
the end there's tons of goodies in there for you so guys when we refer to website
marketing we're not actually talking about running ads to your website really
there's four main parts that we're going to discuss plus some other strategies
that you're going to want to be aware of that we're going to cover in this video
the first being the continued analysis of how users interact with your website
also known as user experience user experience is huge in website marketing
and it's something we're going to talk about for sure in today's video number
two is going to be website design okay how the website actually looks and
appeals to the users is it clean and neat or is it super jumbled then there's
just information all over the place and it's hard to navigate number three is
going to be implementing lead magnets and call to actions throughout your
website and in several different places it's not always a button sometimes it's
just a link so we'll talk about that too and number four is tracking how users
got to a site and then what they did after they arrived at whatever webpage
they came to but really with those four things you're going to be able to
understand how to market a website better and we're gonna go through
several different topics up here in a second that cover basically how to
perform all of those four tasks oh and really quick guys if you're starting a
marketing agency tell us a little bit about your story in the comments right
below anything about your agency where you're at any clients you have and what
we'll do is we're gonna pick one lucky winner to win the mentorship program
free access to our mentorship program for three months at the end of this
video so make sure you write a comment hello and will pick one winner okay so
the first thing we want to look at guys is making sure that your website
actually talks to your customers and you can do that by simply making the wording
you use or choosing the right type of wording on the website for your
copywriting whether it be a sales page or home page or any other pages on your
site you can see that certain things like here wanting to level up we know
that our audience is a lot younger they're not you know in the older
demographic so we're going to try and speak to our younger audience and we
know that they're looking at keywords like digital marketing agency personal
brand we know SMMA is a keyword that they're using or that people know in
this industry so we want to make sure that we use words that people are
already familiar with and we even use words like in some of our blog content
we'll say bro and dude and you know just things that you know you wouldn't
necessarily see in another type of article and the reason why is because we
know our audience is super young next is actually building a flow to your website
and we like to call this the grid flow where basically you have grids going all
the way down each page of your website that relate to what is going on in that
users buying process basically they start off here at the very top of our
homepage we give a little bit of information about what this is all about
we give some validation basically layering in some Authority then we have
a call to action right then we have more authority and validation then we have
more free resources and information about starting your agency so you can
see there is a layered blocked out effect and this effect works really well
because we're not just stacking in you know five things of authority or five
call to actions we have call to actions separated by authority which are
separated by testimonials which is separated by more information and value
and so on and so forth so layering your site is super important as far as
delivering your content to audiences and figuring out the best way to layer that
content is really gonna be beneficial to you and guys this is all about user
experience so if you actually hit f12 on your keyboard it's actually going to do
this right here and you can see what our website looks like and the cool thing is
it's got this little toggle up here so we can see what desktop looks like and
what mobile looks like in if you guys know anything about marketing nowadays
you know how important mobile is right so you can get a good idea of how users
are using your website from a mobile perspective
and from a desktop perspective and really determine which one you need to
put your primary focus on with us at a cereal entrepreneur we know that most
people coming to our website are actually using desktop instead of mobile
so we focus more on making sure that our website version of our site is
performing it you know top level all the time and we make sure obviously that our
mobile is good but we spend more time on our desktop side of things one thing we
will note though is that SEO optimization is highly dependent on
mobile optimization of a site so we definitely wanted to make sure that our
mobile end of things is good too now really quickly guys we want to talk
about keyword strategy and it's because of how important keyword strategy is for
a site if you're not selecting and placing your keywords properly on each
web page and your entire site then you're not going to show up in search
engine results the way you'd like to which is obviously going to hurt traffic
which will hurt sales right so for example we have right here a topic
cluster for our how to start a social media marketing agency right this is our
primary topic right how to start a marketing agency and we have all of
these subtopics right like Facebook marketing Instagram marketing YouTube
snapchat Twitter website email pay-per-click search engine content
marketing building a team landing all of these are different topics that are
related to starting a marketing agency and what we've done is we've created our
primary topics with all of our sub topics our sub are basically our second
level topics our third level topics on our fourth level topics and all of these
are sub topics of the previous level of topic right then what we do is we get
the volume we have our difficulty as far as ranking our primary keyword and
secondary keywords mapped out for each one of those articles so we know what
keywords were focusing on in each article and then we also have goal links
which is basically a link that we're trying to drive all of that traffic to
we have any other links that are included within the actual body of the
article as vertical or horizontal links basically linking to other articles in
this topic cluster whether it be above or below as far as it being a sub topic
right all of this information is being tracked and we know which keywords are
placed where that way we're not duplicating primary keyword placement or
secondary keyword placement within the same topic right you only want one
primary keyword per topic so for example if we had Facebook marketing was the
primary keyword for creator sorry if facebook business page was the primary
keyword for creating a Facebook page of this topic right here we obviously
wouldn't want to use that on any of these other pieces of content or other
articles that we create right so mapping these keywords out for your sales pages
your home page or about page contact page FAQ pages any blog content all of
this needs to be mapped out with what keywords you plan on using on each page
that way you're optimizing each page for that keyword so guys going off the
keywords one thing I really recommend is if you're going to spend a lot of time
trying to drive traffic to a site from in organic perspective or you have the
opportunity to build a lot of content for your for your clients then you'll
want to really consider using a blog first approach for that client now I
will say that a lot of local businesses aren't gonna benefit a ton from blog
content but if they have a large geographical reach if your business has
a large geographical reach blog content can usually do them wonders okay so
focusing on how you're gonna plan out those keywords and topic clusters are
for web pages or for your blog content what your h1 tags will be your basically
your h1 keywords your h2 keywords your h3 keywords right all of your header
keywords which these that's just a bit your h3 just means header 1 header 2
header 3 all of these are keywords that basically tell Google what this topic or
what this article is about ok and so these are important to understand and to
map out and to plan for your content for your clients but the biggest thing being
if you're going to go the blog first approach then you want to make sure that
you're really spending time creating quality content and not just publishing
any old piece of common another great thing about websites is adding in call
to actions now obviously we have our basic call to actions like our start
here button right and this is gonna take us to one of our primary products but we
also have call to actions like you can see right here want free training videos
to build a one hundred thousand dollar plus for your online business join over
ten thousand plus active members in the cereal entrepreneur Academy community so
then they enter their information which puts them into an email subscribe list
which the then sends them a big old automation full of s MMA training
content personal branding training content all
kinds of stuff another great call-to-action feature to put on your
website which is super simple to integrate is like you can see right here
with this facebook Messenger bot this allows me to have a mess of
basically a live support or a live chat option for anybody visiting my site who
might have a question about marketing also it's asking them if they want that
free training again so we have two places where we can get them to
subscribe to either an email list or a messenger list and really we don't care
which list they join because we're gonna send them the same content pretty much
either way other things that are a value to your audiences are understanding that
they want to see things like reviews and all of that so if we go to our digital
marketing school 2.0 course we can show how we've layered in more value right we
didn't just tell people you know you can start an agency we also showed them
things like what's included in our in our marketing agency program right we
have all of these different lectures and modules what's in each one right if we
go into Facebook these are all of our Facebook lessons Instagram lessons right
so we're giving people value in showing them what exactly is in our program
without them having to do any guesswork right we tell them all of the extra
benefits they're gonna get when they sign up today the price right we have
other people that we have inside of the program who our guest trainers that are
amazing what they do that we've put on our homepage right to let you know who
else is in here we have reviews and testimonials these are super important
because customers don't want to have to go search for these they want to find
them easily and if you're not hosting them on your website you're gonna make
it difficult for customers to find them right you don't you never want a
customer to have to search for reviews about your product or service you don't
you know even though you have them on Google and you have them on Facebook you
want them visible on your website as well right and then just more FAQ and
information call to actions right so we're layering in all of this
information and all of this value for our potential audience so guys really
quickly if you're really interested in figuring out more that you can do about
you know website optimization and how you can really make it even better we
also put together this video right up here on what is probably wrong with your
website and how to fix it so make sure to either come back to this video later
open it up in a new tab but make sure to check that video out I promise you're
gonna love that one too now the next thing I want to talk about with you guys
is going to be wire framing all right these are some extra tips for planning
websites and really getting it right so wire framing is what makes website
development a whole lot easier without building a wire
frame you're really just kind of shooting in the dark okay and a
wireframe is exactly what it sounds like it's a frame or a wireframe of the
website and what it will look like so for example this is our home page that
we built out for the website that we were just showing you right here this is
actually what it looked like before it became a website and you can see we have
all kinds of notes for example what is our primary keyword what are any LSI
keywords that we might be using in this webpage right and there's actually more
on a list and an Excel spreadsheet somewhere that we created that goes
along with this we have all of our different navigation buttons that we
want at the top right and what each one is supposed to be with the note we have
our floating life support messenger thing right over here that you can see
our social proof pop-up we have our social icons like you can see on the
sidebar right over here right so there's a lot that goes into building these but
I promise you by spending time building this wireframe your website is going to
come out the way you want it to look a lot sooner than if you try to just do it
without any type of guidance if you're hiring a web developer this is
especially needed if you don't know how to develop a website and I mean like
expert level development you don't need to be the one working on it so that
means you're going to need to find a professional developer this is where you
actually take that wireframe give it to the developer and say hey this is what I
need done this is what we're you know what copy we want and you can even leave
notes you can create a legend or some type of table of contents that tells
people exactly what to look for when they actually go through your your
wireframe and you can see green green comments there are actually different
things please add correct as featured in icons right this is just a note versus
something that we actually want inside of the actual website so you can see
more notes over here we have all of our buttons we have our footer down here
with all of our call to actions everything that we need for our each
webpage has been built out like you can see right here and if we go through this
you can see every single webpage has been built out with copy on it all kinds
of keywords everything that we wanted for each one of the websites is built
out here wireframing is super important guys do not forget to do this one of the
next tools I want to give you guys and this is really more relevant relative to
planning keywords and planning your actual content strategy is going to be
search console if you haven't checked out Google search console it's
completely free tool that you should be using on
every single one of your clients websites if you don't have a client yet
then go and hook your website up to Google search console and see what kind
of search traffic you're driving it shows you what keywords people are using
to find your website what pages people are finding on search engines right on
Google search what countries people are coming from devices search appearance
you have all kinds of information here click-through rates your average
position in all of your content and since we have over 300 articles we
obviously have a much higher average position our top 10 articles though are
usually within the top 3 search results which is really what we want we actually
have about 40 articles that are in the top 5 to 10 search results which is
really really great for us but obviously since we create 300 it's gonna be harder
for us to have an average position that's much lower and don't that's what
I guess that's another point I want to make is don't necessarily see this
information and assume oh well we're not ranking anywhere good because the more
content you have the harder it is going to be to keep that average ranking lower
so those are actually articles that you can either remove from your content or
from your website if you you know think that it's probably going to be a good
move for you and the next is going to be Google Analytics guys making sure that
you're using analytics to look at information on your website so for
example we can look at behavior right what pages people are going to how many
times per month those people are going to those pages how much time on average
people are spending on those pages entrances are bounce rate are exit rate
you can have all kinds of information basically tied to each one of these
pages and then it even gets more segmented when you look at the
individual page so I can look at this specific page and I can find out
information about how this page is performing in general and the cool thing
is guys you can see this is just for a week we've already had 830 page views in
total 734 unique page views on this page in just a week so this is a piece of
content that we now know ok people want to learn about pricing right so what
we're actually in the process of doing right now is optimizing our pricing
article that we have in our blog content why because we know we're going to be
able to drive more traffic to it which means more leads which means more
awareness for our brand which means obviously more sales and growth right so
this tool is super imperative for you to be using with your website creation your
website planning and strategy process now guys I know that was a lot to learn
in a really quick period of time so no worries if you want all you have to do
is again go over to our website we have a whole section just on website
marketing so if you want to see more on that go over there click the sub
category for website marketing on the right hand side of the webpage in our
blog content which by the way is under the free training section just go in
there find the website marketing section and you have all you need to know but as
promised since you stayed till the end make sure you check out the link right
below this video in the description and we will send you our free two week s MMA
training plus make sure to leave a comment about your agency and your
journey so far and we'll pick one winner to give away three months of our
mentorship program too but that's it for this video guys I hope you enjoyed you
can about any questions or comments about website marketing please leave
them below if you liked this video throw us a thumbs up and let us know that you
liked it but that is it for this video guys I hope to see you on the next one
until then cereal entrepreneur out bye guys ready
to start living the six-figure work where ever be your own boss lifestyle
well its cereal entrepreneur Academy will teach you how to use a laptop and
internet to start your own social media and digital marketing agency get started
with our free Facebook Ads training links in the description below guys see
in the course in cereal entrepreneur