- Google Ads are still one of the best platforms
that you can use to grow your business.
Primarily because it lets you reach the right people
when they're looking for whatever it is that you're selling.
When they're actively searching for keywords related
to your content, your product, your services,
you can be right then and there.
But, a lot of people find it difficult
to make their campaign scale and become profitable.
So what should you do?
Hi everyone, I'm Neil Patel,
and today I'm going to walk you through seven AdWords hacks
that'll make your campaign scale profitably.
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So the first thing I want you to do
is create in-depth remarketing audiences.
Did you know that the click-through rate for remarketing
is roughly ten times higher than traditional advertising
and CPCs cost are roughly two to a hundred X less?
That's a huge difference.
Not only is remarketing aspect super important,
but adding detailed targeting to remarketing efforts makes
it all better in terms of spend and conversions,
AKA, you'll get a better bang for the buck.
So set up campaigns for people who have already been
to your site more than one time.
When you do that, that means that audience is already
interested in your products or services.
So when you target them, they already got to know you.
They're much more likely to convert.
The next thing I want you to do
is focus your efforts on longtail keywords.
When it comes to generalized keywords,
they're very competitive because everyday marketers want to
go after them just because they have a high search volume.
But they don't always drive the highest quality of traffic.
A lot of marketers make the mistake
of going after these keywords.
However, the money is in the longtail.
For example, the keyword diet plan has a SEO difficulty
score of 52 and a paid difficulty score of 70
with a cost per click of $4.35
and a keyword volume of roughly 40,500 searches per month.
A longtailed version like diet plan that's low carb
has a SEO difficulty of 21 and a paid difficulty of 42
with a cost per click of $1.58.
The keyword volume is only 12,100 searches for month
but someone who searches that
is looking for a specific diet plan
and they're much more likely to convert.
You're probably thinking, hey, diet plan has a much higher
search volume so I want to go after that.
But what you'll find is you're going to get a lot
of irrelevant clicks that don't convert
versus going more specific.
Start off by going more specific
and going after longtail phrases because you tend
to generate more sales from that, and in many cases,
those keywords have a lower cost per click
even though they can make you more money.
The next ting, you shouldn't be afraid of using exclusions.
Exclusions are a great way to find hyper-focused audience
that's more likely to convert
and give you a bigger bang for the buck.
So let's say your audience doesn't fall
into a category with people of high income.
You can exclude people with higher income.
It really is that simple.
There are a lot of different targeting elements
with Google Ads and also Facebook Ads.
Don't be afraid to use them because they're your friend.
It allows you to spend your money
with the people who are more likely to convert
into a customer versus the people who aren't.
The next thing I want you to do is test different locations.
Create audiences based on a location
is one of the easiest ways to create a segment.
I can't even tell you how many people
just use the default settings, but this is a big mistake.
Now, there are three ways
that you can target location in an ad campaign.
One, you can go after a location-based keyword.
Two, you can geotarget to a radius on your ad segment,
or three, you can do both.
You want to try a mixture of all of them
to see if you can generate the most sales.
And when you do that, you'll weed out a lot of people
that were never a right customer for you in the first place.
Next, I want you to add extensions to your ad.
Adding extensions is one of the most sure-fire ways
to get more clicks because they take up
more real estate and the serves.
There are many different ways
that you can add extension to your site.
You can add more information about specific pages
on your site or you can list things like products, prices,
sales, phone numbers, the list goes on and on.
According to Google themselves,
adding extensions can increase click-throughs
by roughly 10-15%.
Next, I want you to implement UTM tracking.
Tracking campaigns and their performance
is incredibly essential to running an ad campaign strategy.
Look, if you're not tracking the performance
how do you know what's working and what's not?
Using UTM codes is a great, easy way to keep track
of what's doing well and what's not.
And if you don't know how to code, don't worry.
Using Google's URL builder tool,
you can literally create UTM codes
per page in less than 30 seconds.
You can easily track the performance
of any of your campaigns in Google Analytics.
You don't even need to be a developer for this.
Next, I want you to start running ads
on your competitor keywords.
This is one of the most simplest and practical ways
that you can see a really good ROI.
Using tools like Ubersuggests,
you can see all the keywords your competitors
are ranking for and are getting traffic for.
You can also put in your competitor's brand name
into Ubersuggests,
and when you do that it'll tell you the search volume.
Going after competitor's brand name
is a really easy way to generate more sales.
Now, when you're doing this,
you've got to think about trademark,
so you may not be able to
put your competitor's name within your copy.
But that doesn't mean that you can't drive sales.
This is why everyone's bidding on brand names.
It's a quick way to get sales.
If someone's searching for a competitor,
chances are they're super targeted
and they may like what you're selling as well.
If you need help with your paid ads,
check out my ad agency, Neil Patel Digital.
If you enjoyed this video,
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tell other people about it.
Thank you for watching.