alright guys so in this video we're gonna do some Halloween Niche research okay now this can apply
to anything that you're doing you can be selling on Amazon merch on demand you could be selling
on Redbubble you can be selling on Etsy you can be selling on Facebook Marketplace you can be selling
on your own website okay this research applies to pretty much anyone selling online or creating a
design for a product now keep in mind when you're looking at any of this stuff and analyzing it you
have to learn what the data is telling you and I'm going to show you exactly how I do that in
this video and if you guys don't know who I am my name is RJ Martinez and I've been selling on print
on demand for about five years now full time okay with my Amazon merch account I'm about to hit over
300 000 in royalties all the time check out this little screenshot right here all right so my goal
is to give you the viewer person watching this as much value as possible and if you enjoy this type
of content make sure you guys give this video a thumbs up thank you you very much let's get into
it alright guys so I am going to be using Sale Samurai this is linked the way this tool works
is linked directly to Etsy so it's doing the key like the research from Etsy this is a pay tool
so my affiliate link is going to be down below in the description so check that out but you do not
have to use any tools you can use Google search you can use Google Trends which leads me to my
next example one second come over here to Google Trends the reason why I'm making this video me
myself personally I started making sales already Halloween sales and I want to share the Insight
with you this is when you should be designing say Halloween shirt I mean Halloween well I design a
lot of Halloween stuff so for example let's go up here let's do the last so not the last 30 the last
seven no not the last seven we can do less let's say last 30 days okay as you can see right now I
started making like the last the mid like the last week of July that's when I started making
sales for Halloween for Halloween shirts on my Amazon merch account as you can but this applies
to anything anything related to Halloween doesn't apply to a shirt doesn't comply to doormats it can
apply to wall art it doesn't matter whatever it is that you're doing but you can see that
it's starting to go up and it's going to start going up even more and more and now is the time
to start obviously designing for it and getting your designs up on products so this is yeah this
is why I'm doing this video so let's come back over here to sell Samurai let's zoom in a little
bit as you can see right here what I did was come over here to search and then I just typed in the
main keyword hollowing and the idea behind this is just want to show you guys how I would do research
on just going into any trending holiday or any event or any Niche this right here is the same
exact way that I would apply to it but obviously with Trends and stuff like that you'll get a lot
more cells we get a lot of sales velocity I have a t-shirt that makes over a thousand dollars
going into every single year it makes over eight thousand dollars profit and it's just a Halloween
shirt and it continuously sells every every single year and it gets traction and then not only that
then I upload more Halloween designs in a little kid I have a few new shirts that made sales that I
uploaded last year and I focus mainly on Evergreen designs of the last like about two years now and
just trying to grow that out but when it comes to this type of stuff and training niches and
understanding it it's something that's very fun for me so if you come down here typed in like I
said we typed in Halloween what I'm looking for is like suggestions what am I seeing I'm seeing
spider I'm seeing shirt a Halloween shirt and obviously I make a lot of content around designing
for shirts and you can just go on throughout this whole list right here as you can see when there's
tags that you can look at but I would literally just go in through this look at anything that
sticks out to you that you can make any let's say if you're making the pillowcase design or
you're making a mug design you're going to seeing these right here these are all popping out so I'm
going to go ahead and open up another Tab and sell Samurai and then what we're going to do is
come over here to the search and then we're going to search for a Halloween shirt it can be like
I told you you can be in whatever product that you're designing for that's what I would search
so let this populate real fast all right now as we come in here we typed in like I said it's giving
us some information but now we're seeing like kid Halloween shirt animal Halloween shirt so if I'm
selling on Amazon or if I'm selling on Etsy or from selling on Redbubble these are ideas these
are what customers are searching for so it's your job as a seller to figure out what these people
want and give it to them and you'll see phrases in here sometimes too as well so what I would do I'm
going to highlight this right click and I'm going to do show all so animal Halloween so basically
what I did was filter it that little tool that I used right there was the merch research it's
a free little Chrome extension in the Google Chrome Store and that's going to bring us over
here to Amazon I like to do research on Amazon I like to do research on Etsy and this is going to
help you get a better understanding if there's a demand in the marketplace and what does that mean
basically if I come in here and I see the whole front page and with the word animal Halloween I
see this whole front page and I'm looking at some of the stuff and looking at different
t-shirt designs I'm a well in a Halloween car or in a human costume in a human costume you're
seeing stuff here this is giving you a lot of information a lot of data that you can basically
come in here and figure out a design as you're doing the research and at the same time too I
would pop it open a notepad get a notepad and start taking notes start brainstorming what's
going on this is what you're doing you're gonna go back and forth you're going to go back and forth
in here in the notepad and just fill this out as much as possible by you doing this you're just
just taking notes as you're doing this because there's a lot to do at once so I would come down
here see what I'm finding and see if there's anything that's sticking out to me so obviously
people are searching for animal Halloween shirts or shirt I'm not sure if that's actual like a dog
shirt or like a a person buying a dog shirt for a dog or is it a person buying a shirt for a kid
as you can see right here this phrase right here if I hit this right click and then show all merch
kid Halloween you're gonna see this is obviously a popular search term where people are using that or
Amazon so the customer types that into a search bar it's going to populate certain t-shirt designs
that a kid may like so if you come over here you see this T-rex skeleton T-Rex which is a really
cool one and it has a bats in the back and I'm pretty sure that's a moon I believe that is and
then it has the Little Pumpkins right here on the bottom which is a really awesome shirt and
I'm pretty sure it's getting traffic and getting traction they have a video right there let's look
at here's a t-rex with a like a pirate just like a pirate and you're seeing the ideas and seeing
exactly what I'm doing we're coming up with ideas and trying to figure out what's going on what can
we do what are people buying and what can I do to create something that can obviously stand
out from my competition on this platform let's go down a little bit more pumpkin spices and you're
seeing a lot of this too as well this type of font style and then the multi-colored this is something
that's interesting because what can you do what type of phrases can you create with it so now go
up we're gonna see there's obviously designs for like kids animals kids animals Halloween now we're
just gonna keep going a Halloween bat shirt so let's come over here here we'll just we're going
to type in Halloween and we're gonna type in Bat space and it's already filtered for the for it to
populate anything in the clothing category for us so let me come over here look at this one this is
a cool one cool shirt let's have the like the moon in the back and they have the bats flying which
is really cool got some Lilo and Stitch going on you obviously got to be careful you can design for
certain things like that if you're unaware even the socks even socks did the tie come up with an
idea maybe inspire you to create a t-shirt design this a that [ __ ] hound dog you can see he's like
a bat interesting so a bat like putting the moon and then putting like a dog with a bat that's
flying that's that's a different way of doing things like crash Nation mixing a dog and the
bat Niche together so there's some creative ideas that I'm getting right here so if you're listening
to this think of think about what you can do right there there's something right there that you can
possibly do let's speed this up just a tiny bit you can see in bats custom bats bats all over
the orange shirt orange black Halloween it's a Halloween theme so keep that in mind too all right
so we got we're coming up with the ideas we're just filling this bad boy out right let's go down
Halloween friends shirt and show all merch then Halloween is here I'm gonna speed this up a little
bit so you guys can get to understand and this is what I would do coming into these niches and
trying to figure out what is going on what can I do oh coffee and Halloween you seeing that right
there too I'm not sure if you guys see that but see that there's a lot that can be done these
viewers are finding a ton of goods and just put I don't know there's populates for us all right
so let's go all right Halloween bat Halloween friends so I'm thinking like a matching Friends
Halloween or something like that just looking at thinking of the key word but I'm just looking at
the results and seeing what we can what we're coming up with pink and blue I already love
you interesting so gender reveal on Halloween pregnancy this is so this is to see how we just
if we didn't do research we would have never found something like this so like the gender reveal and
then mixing like the Halloween thing so like that cross Niche right there think about it there's
something right there that would be probably pretty big and it'll probably be big for many
years to come so I'm not saying seeing anything with the Halloween and friends with those keywords
mixed together free mom hugs so let's move on to the next one Halloween is here so that's a
seems like a phrase right on a shirt making sure also too make sure that you guys double check for
trademarks and all that stuff you do not want to be infringing or anything like that double
check everything trademarks all that stuff if you guys are watching this video just because
I'm showing it for you doesn't mean that you don't have to do your homework on your end either let's
go it's just you're interesting I'm not seeing anything so that can be an idea too I'm here for
the party all right Halloween is here I'm not seeing anything like that and the results 114.
I'm not seeing any type of shirt right there so if you're watching this research that can be an
awesome you know shirt idea you can probably just put like the pumpkin inside of the replace the oil
put a pumpkin there or replace the a mix it up a little bit think of something that you can do
with a theme Halloween theme bats candy pumpkins there's a list can go on and on so that can be
an idea right there we just found an idea where Halloween is here so look that up I would double
check that all right next one Halloween book so I'm thinking like mixing Halloween and see books
this one right here is a very popular one I've seen it for a few years already that type of thing
where you got to go straight in the book and the bats and the cat and black cat stuff like that's
a Halloween thing that would be really cool think of ideas I'm just trying to figure out
like what else can be done with that maybe you can turn like the books into bats or something
like that I'm just thinking of ideas on the top of oh trigger read that's pretty cool and you can
see it's already making sales it's starting that BSR starting to trying to it's starting to go boom
like it's a bookshelf it gets a little pumpkin in there some other stuff and then it's a really
cool awesome shirt I can see that doing really good and you got another another ghost reading
a book if you can see this right here the BSR seems to be cranking into as well read in peace
yeah here we go there's another one got three ghosts which is really cool books lazy teaching
you can see this is starting to crack in some cells too after this is a really awesome shirt
as you can see Halloween books that Niche reading librarian teacher stuff like that is going to be
doing really well coffee so coffee and Halloween so what can you do to mix coffee and Halloween
see what we can find in here you got that pumpkin spice coffee lot cafe latte you gotta be careful
with anything related to anything with Starbucks so you want to be on the lookout for that don't
be mixing anything with that you have a skeleton drinking coffee I can see this being an evergreen
shirts making sales all year round but during Halloween it's gonna freaking just crush even
more than what it is already yeah you can see it's this was barely put up on last month about
two almost like a month ago three weeks ago but it's making consistent sales and then especially
going into Halloween it's going to crank you for more which is really cool awesome design
so let's see what else we got in here another one I love the smell of coffee and Witchcraft in the
morning there we go witchcraft Halloween coffee you see what they're doing right here mixing a
lot right here but it's looking for something like that into a consistent seller and then Halloween
comes around just freaking starts to crank and go through the roofs vintage so anything with vintage
this right here is like a popular thing right now so if you can mix anything with vintage it's gonna
look at the BSR 271 the Vintage you know how to see what they're doing with the colors here the
Vintage colors and it's making consistent cells they put the price down low check it out real fast
code and also to any of the tools that I'm using are going to be down below in the description just
to give you a heads up you can look at that that's doing some numbers like my shirt so anything like
that it's just gonna gonna crank look at this one right here iced coffee Halloween I can see
something like that doing really well the gnome you got a gnome drinking coffee come on that's a
cool shirt right you can see I can see that doing good which is brew coffee some more coffee all
right so we got the point we got the idea right there I think it's looking at a lot of this stuff
looking at the keywords it's telling you a story so you have to learn how to read it and understand
it yourself because no one else is going to do this for you obviously I'm showing you how I
would do it Halloween teachers anime anime that's a big thing right now you guys know that if you
guys been doing research anime is like a big thing when it comes to t-shirts and selling on Amazon
anime it's a very popular thing right now in your scene like a lot of the people with the a lot of
the animals drinking Boba milk teas and all that stuff anime and Halloween not sure if I'm seeing
too much of that huh and interesting I thought I would see you on more and I'm not seeing it huh
so something to think about right there got a rock that's a cool one right yeah so there's something
that we just found right there again we found a few things already Halloween books teachers and
Halloween is a very big one it's going to that's going to do good with the thing with every single
news from the start typing teacher Halloween here we go this is going to be a very competitive Niche
okay you're seeing some of the shirts that we already found on here this is a really cool one
I like how they're what they're doing with this right here you can see that it's doing some it's
already making cells and it's starting to trickle in with cells which is really cool you can't scare
me I'm a teacher trick or teach you can see it has the Amazon Choice badge I teach the cutest
pumpkins in the patch you're seeing a lot of this rainbow effect too I've made a video about going
over that and how it's trending of the very like towards the beginning of the year of this year if
you didn't catch on to that you should definitely think about what type of designs that you can
create with that little Rainbow Math teachers love brains these already have the bsrs you can see
right here so you can see that this Niche has a very high demand like a 700 800 you have that 165
up there I teach the cutest pumpkins in the patch all right the book this is the top one this is
the top it looks like a top saying in the niche I'll just wait until it's quiet I have fabulous
students trick or teach Mickey do not scare me I'm a teacher all right this is interesting right
here see that this one I haven't seen a lot of this we've seen at the top of the page and I've
seen her in the middle of the page and you're seeing that little font like that little type
of font right there retro style vintage groovy chick or trick or teach you've seen in nice so
yeah I think when it comes to this Halloween group shirts that would be something that would be big
right there because if people are buying not one not two not three but four or five shirts
at a time interesting and I was literally boom Halloween dogs shirt coffee Halloween in that
right there right we look at that teaching so there's different types of keywords that it can
be used in the teacher Niche teaching you know what I mean different types of keywords always
go back and forth analyze everything take notes see what you want to do see what you want to
design for and make those sales for Halloween this year make sure you guys give this video
a thumbs up and if you want to learn how I sold over 200 000 and I'm approaching the 300 000 Mark
I should do that by the end of this month watch this video right here thank you for watching happy