- Good morning and thank you for joining us.
We're thrilled to share our newest product announcements
starting with iPad.
This is the new iPad.
- Under the hood is a more powerful chip.
A13 Bionic, with 20% faster performance
in every aspect of the chip.
The upgraded image signal processor in A13,
also means the rear camera captures great photos
with improved auto-focus in low light
and better selfies from the front camera as well.
It's now a 12 megapixel ultra wide camera
that produces a huge leap in image quality
and enables a super popular feature from iPad Pro,
and that's Center Stage.
Center Stage makes video calls more engaging
by automatically detecting people
and dynamically adjusting the frame as they move around
or as more people join in.
Another new feature coming to this iPad that users love
is True Tone.
It adjusts the display to the color temperature of a room
to provide a more comfortable viewing experience.
And by retaining the same popular design,
this iPad supports a vast array of accessories,
including the thin and light smart keyboard.
And of course, this iPad supports the first-generation
Apple pencil.
And this new iPad will ship with iPadOS 15.
This new iPad starts at just 329.
And that's with twice the storage starting at 64 gigabytes.
For schools it's even more affordable at just 299.
It comes in space gray and silver
and cellular models are available as well.
You can order the new iPad today
and it will be available next week.
- And now let's talk about iPad mini.
- We're, giving iPad mini a huge set of updates.
The all new enclosure features a beautiful all screen design
with narrow borders and elegant rounded corners.
The design is remarkably thin and light
and absolutely stunning.
An iPad mini now comes, in a gorgeous array
of new colors, purple, pink star light and space gray.
And this design features a brilliant Liquid Retina display.
With this new design,
we were able to increase the screen size
all the way out to 8.3 inches
while keeping the same compact footprint
with wide color, true tone, 500 nits of brightness
and the lowest reflectivity in the industry
and delivering this edge to edge screen
meant finding a new location for touch ID.
So just like iPad Air,
we put it right in the top button of iPad mini.
Compared to the previous generation,
the new iPad mini sees a 40% jump in CPU performance
and a whopping 80% leap in GPU performance.
And the Neural Engine
for powerful machine learning applications
also takes a big leap forward on the new mini.
Increasing performance
by up to two times over the previous generation.
iPad mini now has a USB-C port.
We are bringing 5G to iPad mini.
The back camera now features a 12 megapixel sensor
with focus pixels and a larger aperture
to capture sharp vivid photos.
And we added a True Tone flash to mini
for improved photos in low light.
With the new ISP, users will see enhanced photos
with smart HDR, which improves image quality
by recovering details in shadows and highlights.
And now with the ability to record in 4k,
iPad mini becomes your mobile movie studio.
On the front, iPad mini features, the new 12 megapixel
ultra wide camera,
which means it also supports Center Stage.
And iPad mini also features a new speaker system
with stereo in landscape.
And now iPad mini supports the amazing
second generation Apple pencil,
which magnetically attaches to the side of iPad mini.
So it's always connected, charged, and with you.
The new iPad mini starts at just 499
and it'll be available in both wifi
and cellular configurations.
You can order it today and it will be available next week.
- This is the incredible Apple watch Series 7.
The new retina display on Series 7
has nearly 20% more screen area than Series 6.
And it's an even bigger jump over Series 3
with over 50% more screen area.
The Series 7 display has been completely re-engineered
to reduce the borders to just 1.7 millimeters.
Both the case and the display of Series 7,
have softer more rounded corners.
The new display refracts light at its edges
for a subtle wrap-around effect,
creating a seamless integration
with the curvature of the case.
And it's also up to 70% brighter indoors
when your wrist is down.
- Series 7 also features new ways to input text.
There's a full keyboard that you can either tap or slide
from letter to letter with Quick Path.
Which uses machine learning
to predict the word you're typing.
Series 7 is the most durable Apple watch we've ever built.
It has almost crack resistant front crystal,
thanks to a stronger and more robust geometry.
It's also the first Apple watch
to have IP6X certification.
So you don't have to worry
about wearing it in dusty environments.
And of course it's still swim-proof
with WR50 water resistance.
And use it all day long
with the same great 18 hour battery life.
Series 7 also has an improved charging experience.
It charges up to 33% faster than Series 6
with an updated charging architecture
and new fast charging USB-C cable,
it takes just 45 minutes to go from zero to 80% charge.
And eight minutes of charging
is enough for eight hours of sleep tracking.
- Series 7 will be available in five new aluminum colors,
midnight, starlight, green, blue, and product red.
It will also be available in silver,
graphite and gold stainless steel
as well as natural and space black titanium.
Apple watch Nike models feature a new graphic sport loop
and Nike bounce watch face,
and there's a new Apple watch Hermes circuit H leather band
with matching face plus an elegant new double tour band.
Series 3 remains at the great entry price of 199,
Apple watch SE starts at 279
and Apple watch Series 7 starts at 399.
Series 7 will be available later this fall
and we can't wait for you to try it.
- Let's take a closer look at iPhone 13.
iPhone 13 has a new look
for the advanced dual camera system
with the lenses arranged diagonally.
The aerospace grade aluminum frame is beautifully formed
and really shows off five new colors.
An all new pink, blue, midnight,
star light, and product red.
On the front, the true depth camera system
has been re-engineered to provide more display area.
Under the hood, iPhone 13 has been completely re-architected
to make room for new technologies and a bigger battery.
This beautiful design is the same across two sizes.
iPhone 13 and iPhone 13 mini.
Both feature, a more advanced super retina XDR display.
It's 28% brighter, up to 800 nits.
Brilliant for viewing even when you're outside.
This new brighter super retina XDR display
delivers an immersive viewing experience
with support for Dolby vision HDR 10, and HLG.
- With A15 Bionic,
we have innovations across the entire system
to deliver more performance and power efficiency.
A15 uses five nanometer technology.
Which enables us to include nearly 15 billion transistors.
You'll absolutely fly through demanding workloads
smoothly and efficiently.
Thanks to a powerful new six core CPU
with two high performance and four high efficiency cores.
For graphics intensive tasks like advanced games,
A15 Bionic features our latest four core GPU.
And we continue to push the limits of machine learning
with the new 16 core Neural Engine.
In addition to core performance improvements,
there's a new display engine, new video encoder and decoder,
and twice the system cache.
- A15 Bionic also powers the amazing camera system
on iPhone 13.
The all new wide camera lets you take stunning shots
in any situation.
This is enabled by larger 1.7 micron pixels
that capture more light and a wide F 1.6 aperture.
iPhone 12 Pro Max introduced an amazing advanced technology,
censorship optical image stabilization.
And incredibly we are bringing this to iPhone 13
and iPhone 13 mini.
We've also custom-designed a new ultra wide camera
that will reveal more of the dark areas with less noise.
And iPhone 13 brings a brand new feature cinematic mode.
- [Johnnie] Just start recording,
and cinematic mode will hold focus on the subject
even when they're moving.
Focus transitions happen automatically in real time,
like from one subject to another.
Cinematic mode anticipates
when a subject is about to enter the frame
and intelligently racks focus to them when they do.
And when a subject gazes away from the camera
iPhone itself changes focus and then back.
- On iPhone 13 mini most users
will experience an hour and a half longer in their day
than with iPhone 12 mini.
And on iPhone 13, two and a half hours longer
than I phone 12 four incredible all day battery life.
With all this iPhone 13 still starts at just 699.
We also have some fantastic offers
from Apple and our partners,
including up to $700 off in the U S
when you trade in a qualifying iPhone.
And we're increasing the starting capacity
to 128 gigabytes for double the storage
and adding a new 512 gigabyte option.
- iPhone 13 Pro features are most pro design.
iPhone 13 Pro comes in for striking finishes,
a rich deep graphite, gorgeous gold, beautiful silver,
and this all new Sierra blue.
iPhone 13 Pro has a newly designed front
with a true depth camera system, that's 20% smaller.
On the back you'll see our incredible new camera system
with beautiful stainless steel trim
that perfectly surrounds the sapphire crystal lenses
of each of our three new cameras.
On the inside, it's been completely redesigned
to support our latest pro technologies,
including the all new camera system,
incredible new display and a bigger battery.
And it's joined by the larger iPhone 13 Pro Max.
As you heard from Hope A15 Bionic
features a CPU with two new high-performance cores
and four new high efficiency cores,
and a faster Neural Engine, as well as our new ISP,
which provides improved noise reduction and tone mapping.
And for these pro models,
A15 bionic includes our most powerful graphics ever
with a new five core GPU.
This year, we're proud to introduce an entirely new
Super Retina XDR display.
The display now supports up to a thousand nits
peak outdoor brightness, that's 25% higher than last year.
And for the first time we're ProMotion to iPhone.
With our latest technology,
this ProMotion display can refresh from as low as 10 Hertz
to as high as 120 Hertz.
We also optimize iOS to take full advantage of this.
For example, when swiping between apps or scrolling
the system adapts the frame rates
to precisely match the speed of the user's finger.
Now let's talk about the all new
iPhone 13 Pro camera system.
- Starting with the new 77 millimeter telephoto camera
with 3X optical zoom.
A new ultra wide camera with auto-focus
and a larger F 1.8 aperture with a 92% improvement
in the light and a new wide camera,
that has a larger F 1.5 aperture, and 1.9 micron pixels.
The ultra wide camera
also enables something entirely new on iPhone.
Macro photography.
The new ultra wide lens design and focus system
enable incredibly sharp focus and can magnify subjects
with a minimum distance of two centimeters.
And for the first time, all of the cameras,
including the telephoto have night mode.
- We're also introducing a way
to personalize your iPhone camera with photographic styles.
Photographic styles, bring your individual preferences
right into our advanced image pipeline,
applying local edits like a photo editor would,
but in real time, as we run through the photo.
- The new iPhone 13 Pro camera system
also provides our most advanced video features.
The new ultra wide camera
enables amazing macro slow Mo videos,
thanks to the new lens design.
And the new 3X telephoto
allows you to zoom even closer to the action
and offers a great new focal length for video.
This is really awesome
when using our all new cinematic mode
which uses machine learning and disparity
to create a depth map that's built into the video.
So you can change the depth effect,
including the level of Boca and where the focus is applied,
even after the capture.
We also have another pro video feature
coming later this year and that's ProRes video.
You can now record up to 4K at 30 frames per second,
in ProRes right in the camera App.
Thanks to the efficiency of the A15 Bionic,
and iOS 15 as well as a larger battery,
iPhone 13 Pro delivers incredible all day battery life.
iPhone 13 Pro lasts more than one and a half hours
longer in your day than I phone 12 Pro
and iPhone 13 Pro Max
will last more than two and a half hours longer
than iPhone 12 Pro Max.
Even with all this incredible technology,
iPhone 13 pro still starts at 999
and iPhone 13 pro Max still starts at 1099.
And this year we're introducing
a new one terabyte storage option.
You can pre-order all four new models of iPhone 13 family
this Friday, September 17.
And they will all be available on September 24th.
So here's our new iPhone lineup, including iPhone 12,
iPhone 11 and iPhone SE starting at just 399.
- Thank you for joining us, stay safe and take care.
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