The internationally beloved fashion house of Dior has appointed Jisoo as the beauty
and fashion ambassador. The fashion house is known for elegance, delicate wistfulness,
and embracing femininity through iconic offerings that are famed for revolutionizing the women’s
sector fashion industry. Dior is still grounded in the founder’s vision and Jisoo upholds
the Dior traditions in a modern age through her looks as well as her style. She is the
face and spirit of many Dior campaigns and even the inspiration of a collection- meaning
clothing was made in her image. She has aided in bringing the heart and heritage of the
fashion house to the public through her personal style, social media, appearances, and creative
endeavors as a captivating artist.
Jisoo brings the vision of the Dior woman to life through her talents, spirit, and fashion.
On This Dior stated that Jisoo, “embodies with her singular audacity, the House’s
modernity, and the passionate creativity.” In regards to beauty, creative and image director
of Christian Dior beauty, Peter Philips, said that she, “perfectly incarnate the empowering
makeup.”
Traditions and history are very important for Dior, a brand that shaped the look of
women's fashion and still does so to this day. With close alignment to origin and fashion
or beauty, Jisoo is the most well-suited to fill the role of brand ambassador as she “perfectly
encapsulates the House’s contemporary femininity.” A brand ambassador is defined as a person
who is formally recognized and employed by the brand as a representative to raise brand
awareness and promote products. Often they are the face commonly thought of when it comes
to the fashion house as they will embody the identity of the brand through their own appearance,
demeanor, and values.
The values of Dior are the importance of respect, confidence, beauty, and happiness.
Christian Dior believed in the importance of respect, strived to give women confidence,
beauty
Dior still is closely aligned with the origins and interpreted or worked with through signature
offerings, Jisoo upholds Dior traditions in a modern age through her beauty and style.
For example, on social media Jisoo shared photos wearing Christian Dior’s signature
Bar jacket. The style was brought to life by the founder in 1947 and has evolved over
time through creative directors. The integrity of the piece remains intact and Jisoo contributes
to the image of the Dior woman in this piece.
Another occasion by which Jisoo gives Dior a modern take is when she sported the classic
and highly coveted Dior Saddlebag. This bag was introduced by creative director John Galliano
in 1999 and experienced revival with Maria Grazia Chiuri in 2018. The vocalist gives
it a contemporary appeal and unique style interpretation to suit her taste in fashion.
Through her personal style in hand with Dior, she has not only influenced the fashion of
many but is also featured in the brand's most highly related Instagram post. As a result,
$614,000 USD was generated following in Media Impact Value. For perspective, this is more
than double of the brand’s most successful post for the Autumn 2020 show. This ranked
at an average 33% boost for Dior’s posts.
Jisoo does not only make Dior through her own personal fashion but also her looks through
her work as an artist. The stylist on Jisoo states that she possesses an off-duty style
that is described as elegant and girly. In the Lovesick Girls music video she is seen
sporting a J’Adior choker in antique gold-finished metal, for her iconic winter look in How You
Like That she is seen in a Hooded Dior Anorak, in Ice cream she wears an all-white look is
given visual depth through numerous pieces of Dior jewelry such as brooches, felts, and
barrettes, and in Kill This Love she is adorned with a beige embroidered Dior belt with detailed
with silver hardware to break down the silhouette and unify the overall hardware to finish off
the look that all showcase Dior on a global level.
In videos for the fashion house, Jisoo expresses her modern Dior looks. In an idiosyncratic
video by Harper’s Bazaar Korea where she can be seen in Dior 2021 Cruise collection,
the atmosphere of the video mirrors the tones of the collection, playful, light-hearted,
and whimsical.
Elle Hong Kong also featured her in an artistic pop culture-inspired video where she is modeling
the Fall 2021 collection. With references to Pop and a previous Christian Dior muse,
Mizza Bricard, Jisoo conveys the Dior spirit through multiple stylistic approaches that
display the versatility of not only her modeling looks but charming personality and creativity.
She both works with the garments of each collection in an ingenious manner and also contributes
to the creative production as well. The Autumn-Winter 2020-2021 collection was highly inspired by
her with clothing that is enchanting with elegant feminine contours and modern feelings.
The clothing is alluring just as she is, specific codes of dress in reference to Jisoo are sweetheart
and strapless necklines, charms of timeless femininity, preppy or academic silhouettes,
along with other trademarks of Jisoo's looks. The garments also capture her benevolent and
pure beauty, she is gentle and elegant with mature and modern essences. Jisoo was quoted
as saying on Instagram that the collection “has an underlying boldness to it that’s
felt when the garment is worn. I myself may seem calm on the exterior, but as an artist,
I exert a more powerful attitude on stage.”
Jisoo is also featured in more personal down to earth one-on-one styled content where she
shares her love for fashion and the Dior fashion house. In a casual, simple look of a Dior
tee and denim, Jisoo watched Dior Spring-Summer 2021 Show where she shared her thoughts on
the collection.
WOW, THAT WAS A TRULY MAGNIFICENT COLLECTION. THERE WERE SO MANY BEAUTIFUL PIECES AND I
WAS SWEPT AWAY BY THE DIFFERENT SCENES. IF I HAD TO CHOOSE THE LOOK THAT MOST IMPRESSED
ME, I WOULD SAY THE SUIT DRESS, IT WAS VERY IMPRESSIVE.
In the virtual front row for the unveiling of Cruise 2022 collection. She chooses from
the exclusive garments and goes on to sport a sleeveless white linen dress with blessings
from the creative director to share her experience of the show.
She wears clothing from Dior’s Fall 2021 collection in her editorial work one example
is for Jisoo for Elle Hong Kong June 2021. On the shoot for her interview when speaking
on the concept of beauty Jisoo said, "I believe that the value of beauty is really knowing
how to love and care. In addition, true beauty is not just accepting yourself, but also accepting
and respecting the differences between you and others."
For W Korea Magazine February 2021 Issue, the idol captured the essences of gentleness
and strength through her modeling and the photoshoot concept as she showcased fierce,
classy, and feminine looks consisting of lace, floral, and sleek garments with soft beauty
styling. Jisoo donned many simple accessories and allowed her beauty to shine brightly through
in this shoot while complimenting the garments.
In 2020, Jisoo received three covers for Dazed & Confused Korea Special Edition where she
shared the strength behind elegance and the Charm of Dior. She sports a variety of must-have
pieces. The whimsical atmosphere elevates the refined leather hues, new colors, and
finishings. and dark academic looks through contrast. Jisoo breathes life into the garments
and visually captures what it means to be a Dior woman. She is dressed in Fall 2020
Ready to Wear ensemble with the Medium Bobby bag. For a mix of modern and classic a fishnet
knee sock is paired with the J'adior slingback pump.
She not only can be seen in magazines in Dior, but also for BlackPink photoshoots. For THE
SHOW's promotional content she is in a classy and chic Dior look with a tie, blouse, and
fitted skirt finished off with a bustier featuring a Christian Dior staple belt and fine minimal
jewelry such as the CD Navy bracelet.
For another promotional event, Jisoo made an appearance for the How You Like That? Here
Jisoo is wearing a Dior Pre-Fall 2020 dress and belt- a simple, graceful, and stylish
dress finished off with Dior Tribales earrings, two gold-finished chokers. The members wore
outfits from their respected fashion house that they are ambassadors of, displaying their
personal and group aesthetics as artists. They often do this at many events.
At the Dior pop-up store opening event, Jisoo showed her support of the brand while wearing
the bustier jumpsuit in wool along with a fringed skirt in wool both designed in a check
motif. The look is pulled together with the classic saddle bag and gang slingback pumps
in the same green with a black saddle belt and ring in black to unify the look.
Jisoo continues to wear many Dior pieces at multiple events for BlackPink appearances,
Dior events, and in her personal style. The idol and actress often shares her personal
style on Instagram featuring numerous Dior items that many take style cues from. She
time and time again proves the allure of Classic Dior pieces as well as a fresh take on the
look of the fashion house. With her beauty being an extension of her heart that is captured
in her fashion, JIsoo brings Dior to the public with a respect to heritage and brings it into
the future. The synergy between the fashion house and Jisoo is one that goes beyond the
surface but is a creative, conceptual, and passionate one that not only resonates with
the eye but inspires the heart.
Together they define the look of the Dior woman in the modern area through multiple
avenues and creative avenues as they create the contemporary modern Dior woman. Through
Jisoo's words and the values of the founder, it is a match made in heaven to have her contribute
to the fashion house’s history. Christian Dior believed in the importance of respect,
strived to give women confidence, beauty, and bring out the best in people through his
work. Jisoo does the same through her creative endeavors as she too gives the gift of beauty
and happiness, and most importantly same as Dior- brings out the best through her talents
in hand with Dior- carrying out legacy through creativity from the heart.
This concludes the BlackPink x High Fashion series. I appreciate all the support and love
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