what's up everybody? welcome back to my channel! hi how are ya? now in today's
video there is no humor no sarcasm.. just a story and a confession that I
have to tell you guys. the last month of my life has been an insane roller
coaster of emotions.. so many highs and so many lows. I am in kind of a state of
shock right now. so this past weekend something that I
have been waiting for a few weeks to happen finally happened and a brand new
product that I've been working on for over a year has been leaked and that is
the Magic Star concealer the things that I'm about to tell you have been my
nightmare that I have been living with for a few weeks now so during this
blue blood launch which was the biggest success of my career the biggest launch
it has been insane we were number one trending topic all over the world the
sales were astronomical and I cannot believe we sold every unit so if you
were a part of that magic thank you so much but you guys probably noticed that
I was very silent on social media leading up to the launch a lot of you
were like what is going on are you okay that's a two-part question part one is
I've been dealing with my birth mom being very sick my mom has been doing
very bad and if you have been following me for a while you know that we recently
connected so this has been very emotional with this massive launch
dealing with the health of my mom something else
horrific happened I haven't told anyone this yet just me my team and my family
know but two weeks ago the morning of March 15th I uploaded the reveal video
for the blueblood collection that night at around 1:00 a.m. one of my stock and
shipping facility warehouses was broken into and over 2.5 million dollars of
product was stolen from me this is the biggest
theft I have ever experienced in my entire career this is the biggest hit as
a brand I am still shocked about the entire thing so I'm gonna explain to you
the details because this weekend a photo popped up online okay a lot of you saw
this I did some very nice asking people to remove photos that they graciously
did but the leak happened it's out there and it started to trinkle and I was
waiting it's been about two weeks now since the burglary right and I have been
waiting for this moment I've been sitting here like when is it gonna pop
up online are they gonna try to sell it what are they gonna do right so you guys
were like okay what happened how did what is going on so let me lay it out
for you okay so there's two parts of the story there's the robbery there's the
leak so the robbery happened like I said about two weeks ago we have kept it very
contained of course blue blood was announced right
that night full break in these people were professional I fully believe it was
an inside job I think that it was someone who temporarily worked there who
tipped them off we have been getting deliveries at new facilities and things
have been spread around with blue blood I wanted to make sure it was a fortress
so in the main building that you saw him the Shane series last summer you saw a
very big glimpse into one of my warehouses right we have now several
buildings in that complex and one of them was not secure enough
I am so horrified that someone knew it wasn't secure enough yet and they hit us
really hard they came in through the roof it was a very professional job it
was a team of people and when you watch footage of this stuff
it is so gut-wrenching to see people just take your shit and put it in a
truck and steal something that I've been working on for so long I don't even know
how to explain it so
I get a call as I'm flying home from Dallas me and my friend Nicole dipstick
Nick we're teaching some makeup classes so the robbery happened Friday all
weekend long I had no idea Monday morning one of my employees shows
up really early in the morning to start the day notice the cameras moved the
doors open and that's when we figured out wow we've been broken into so I'm
getting on a plane I have so much anxiety because I really don't know
what's happening and you know you know how stories are it starts with wow this
happened and then all the information starts shrinking in and at first I was
like oh my god did they like take some blue blood did they take all of it like
you guys I'll be very transparent I know I've had production issues in the past
of not being able to make things fast enough
I ordered the biggest quantity of blue blood like I invest a lot of money into
that project so I was like oh my god I mean there's no way they could have
taken it all right we're talking like a million-plus units here so I'm like what
the fuck is going on and I get news that some of the Northern Lights highlighter
pallets were stolen some of them actually my entire shipment of new
platinum ice which was about 5,000 units right so how makeup works is you order
let's say 50,000 as the lab starts to make them they will start delivering so
from my purchase order I got five thousand two days prior they took that
they took thousands of Northern Lights they took thousands of lip liners and
they took an entire shade of fucking concealer like I have 30 plus shades in
this amazing line I am so proud of it the formula is unreal and I'm so excited
for you guys to experience it later this month um I didn't plan on talking about
it or showing things off today but hi things happen um right so you
guys they took an entire shade so shade I will dive into this in a minute but
shade c5 I have a few hundred left they took thousands of these and I can't
believe it so a few days ago the box
finally pops online we've been waiting for this moment I have hired an whole
entire investigative team to help me with law enforcement we are in contact
with FBI who are fully being amazing and this is really scary it's unreal and
when millions of dollars are involved and taken I have never taken anything
more serious it's heartbreaking I've been living with this inside and trying
to keep happy and then it's like BAM this crazy launch and then here we are I
knew it was gonna happen the first leak it hits so here's where the story gets a
little weird because for everyone out there watching
you may have never heard of the story before I know there's millions of you
out there who are like what is happening I'm so sorry that you have to hear this
a lot of you saw some packaging you saw the leak so this picture right here is
what one of my investigators found they put it on the Facebook marketplace and
it was the first sign ever right I had I have a team of people scouring the
internet anywhere in different countries seeing where it would pop up right and
it finally did so the people who broke into my facility they are black market
makeup dealers they have hid honest hacia about a year and half ago like
this news story was in sane I don't know if it's the same people we are of course
fully trying to figure out what happened so whoever stole thousands and thousands
of shade c5 then I think because I don't obviously know how this fully works I
think that they then go to black market people who sell makeup whether it's
counterfeit or under the table but there are obviously people who do that which
is very illegal I couldn't believe that they were ballsy enough to post the
photo holding it like that on itself is insane it's so illegal to show
something that you stole from our facility so in my in a lot of my where
we have cold storage right so when it gets hot in the summer you put certain
like lip ammunition skin frost certain type of things in cold storage so it's a
controlled temperature 70 degrees always right the concealer was there and it was
tucked away so the first hour when the police came and were fingerprinting and
we were looking at things we didn't even know they conceal that was taken
it took us doing inventory and the entire building to discover this shade
missing I couldn't believe it I thought it was some sick joke I'm like an entire
mother fucking shade out like no so c5 is floating out there the picture that a
lot of you saw online was from a girl that stole the original picture my
investigator saw this photo right we have been working with law enforcement
and we actually tracked down this person this person is now in jail currently
while we investigate how they got access to my product to then illegally sell it
okay so this person is in jail the girl that leaked the photo she is part of the
problem because she hit up the black market dealer on Facebook stole that
person's photo and then posted it in a Facebook makeup group going hi who wants
this basically the black market person told her we can give you as much as you
want we have it early and I'm like common sense says maybe run away from
that that's like illegal drugs like makeup is hot commodity and if something
is if I've never shown anything if I've never talked about something and someone
is holding it before me you know it's wrong but this girl took it upon herself
to post it and spread it all over Facebook saying that she was gonna sell
it as well that girl has since I guess put up some
dumb apology she knew exactly what she was doing she got in trouble so now
she's trying to backtrack I'm not even gonna say her name I've lured out
everything in these screenshots because this is not about specific people this
is an entire insane situation so here we are we've tracked down some of the
product but there are still so many units floating
out there so if you guys see this packaging or see five before the launch
just know that it is stolen it is illegal goods and I would love to try to
get more of it back to finish this entire story I want to talk about the
future okay I am a fighter I'm a survivor I've been through so many
horrific things throughout my entire life so how I view this is it is a
massive learning experience for me and my company let's talk about some of the
positives good news is you know bitch has full coverage insurance so every
single unit that was stolen from me I will get the money back thank you God
that the system works sometimes will I get all the units back absolutely not
there's already some being sold out there while we were filming this video
there is a app where you buy and trade things like Poshmark
and someone else has it so these people are breaking off my product probably
giving a thousand here thousands of this person sending it out to who-knows-where
so they're spelling my name wrong on purpose so you can't fully track it and
there's my concealer like right there it's just like it's hot it's a
devastating just it's that this is even real it's not gonna ruin my launch a lot
of there's so many speculations like are you gonna cancel the launch or you're
gonna move it are you gonna change the packaging I'm like first of all not
everyone's seen it now they have um but I have been working so hard on this baby
I am so proud of it you guys know right like here's my lip liners I love cool
funky custom amazing packaging this top alone this plastic molded just this
right this took six months to make this may be just a cute little thing
just someone else but I put so much blood sweat and tears into my brand and
all this stuff costs extra money right remember when I first started I picked a
blank component from my liquid lip off the wall which so many people have used
now but everything I do moving forward I want to do it custom and you know makeup
takes months and months to make so in saying that I am NOT doing a full reveal
of my magic star concealer and setting powders today you guys know I want to
control my reveal and I still can and the launch will be later in April I am
so proud of it I cannot wait for you guys to touch
play with the formulas and see the full the full story of all 30 concealer
shades and everything else there's eight setting powders now I know a lot of you
have seen this component online now there's a lot of mixed opinions about it
because the picture looks shitty girl a lot of you loved it a lot of you hated
it a lot of you had mixed feelings because you thought it was counterfeit
and maybe not real but I customized this beautiful princess cut diamond shape
packaging with with gold with the star on top and no it is not cheap is very
nice metal and it is really really beautiful I am so proud of it I'm sure a
lot of you have seen the blueprints of this leaked I know it was on a trademark
website for so it has kind of been buzzing around but for something to be
stolen shown and sold before it's even out is so crazy to me and I can't even
believe it's me I'm sitting here still - so numb now right there's so much going
on in my life and like we're all gonna take a deep breath after this but um in
ending this video I don't know what's gonna happen in the future I know that I
will never be broken into again I know that I know that these boxes of my
concealer right I'm just gonna show y'all this is what the box has come like
these are heavy and they stole hundreds of these boxes and this is how they come
right and I can't believe it I'm just sitting here like wow this is crazy so
when will the official launch be I am how to fast track that and probably push
it up a little bit but I have spent so much time love and energy and so is my
entire team on this from the campaign images we haven't shown yet to the
product shots to the new feature on the website to everything so I'm gonna do
the reveal on my terms in a few weeks and I cannot wait for you guys to come
on the new journey of the jeffree star cosmetics first-ever skin products so if
you've made it this far thank you for listening I just had to get this off of
my chest and share what has been going on because I know a lot of you have
noticed I've been a little off lately and
here's why so thank you guys so much for watching this video if you see any
stolen makeup or counterfeit makeup even because that is a whole nother subject
please report it you know my social media is always open if you want to
share anything that you see for us to track down or investigate I really
appreciate it so thank you and I will see you guys on the next one bye guys