today we're looking at what makes a local designer amateur or professional
and so let's waste no more time and jump right into today's video the first
addition today is how tidy the local design files are now what do I mean
exactly by tidy or untidy looga files typically speaking a 1
hallmark of an amateur logo designer is that the logo file itself will have
excess anchor points and the shapes will not be United will so strokes are not
going to be expanded which can cause issues when scaling the logo up or down
not only that but the actual logo file will not be named or labeled properly a
professional logo designer will always correctly label each logo file with a
relevant name and maybe even a date as well this not only helps the clients
because it's an efficient way of locating and using the file but it also
helps you the designer when flicking through your work files later down the
line the logo type and font selection one of the main crimes of an amateur
logo designer it's okay though because we've all been there in the past I'm
pretty sure it's a learning process but one way a Lego designer messes things up
with font selection is simply selecting too many fonts this makes the logo
design unfocused and appear shoddy as well as being too busy so try and stick
to two fonts maximum and a good tip is to simply use one font family but when
you do use two different fonts it's wise to apply some contrast either with
thickness all the use of a serif and sans-serif fonts also make sure that the
font relates back to the message that you want to evoke with the design now a
professional Lego designer understands that the font choice is just as
important as a logo mark itself
the next point that alludes to a professional or an amateur logo designer
is not something that many people consider you don't want to send too many
options to your clients so that means don't send over 20 concepts in 50 logo
designs as an example there are a few reasons for this and firstly if you
throw tens of designs our clients it's almost certain a few of them are going
to be your best work and thus they're not going to work out for the business
with a brand leaving the decision up to the client is an ideal because you are
the professional so you need to refine your choices down to two to four designs
that you're very confident with secondly you don't want to spend heaps of time
refining 20 different designs because you're just going to be wasting your
time and also the clients time - now I've gone through the process of
creating many many concepts narrow them down to two to four and then work on
these fully before sending any designs at the client so are you a cliche
designer the full edition in today's video is the use of cliche of visual
aspects in a logo design when creating concepts we often explore the cliche
options first and in most cases they should be discarded one easy way to tell
if a logo designers amateur as if they use the cliches over and over again
these are things like a pill or a capsule for a pharmacy logo for speech
bubbles to refer to communication and so forth
your logo design needs to be unique and it needs to stand out so a professional
designer will always negate these cliches the majority of the time
so one crucial aspect that a professional lugar designers never gonna
forget is to generate an effective brief you will get a few details from the
client on the projects and sometimes you would even be given an extensive brief
which is very handy however you should always create a brief for each project
right on aspects about the company the target market the deadlines key aspects
or goals that a brand wants to communicate in the design and so on and
I'm actually the design that was steamed right into the project it may be just a
lego title and a couple of lines of text about the brand now this is not ideal
and it's not professional you will get far better results with a deep and a
detailed brief so there was a quick video on five different ways a Lego
design that can be amateurish or professional there obviously are more
points but these are five the main points live hand picks today if you do
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design and do subscribe to my channel for weekly graphic design content have a
great day everybody and until next time design your future today peace