Thousands of content creators are releasing videos on YouTube all of the
time how is it that you're gonna get your video to stand out and actually get
views so that way YouTube wants to promote your channel will stay tuned in
this video we're gonna show you exactly the strategy we use to get thousands of
views on all of our videos alright what's going on everybody Jordan Steen
aka Cereal Entrepreneur here and like I mentioned in the beginning of this video
we're gonna talk all about getting your YouTube channel to start actually
getting views on the videos that you create and it comes down to several
several factors so if you're not getting views you need to look at each one of
these factors carefully and determine what you can do to start making a change
with your content but if you're a new to this channel before we get
started make sure you hit that subscribe and that notification bell and button in
the bottom right hand corner of this video so that way you get all of our
updates our free training our free information our course giveaways all of
that information so guys when it comes down to it your YouTube content has to
have a few important factors number one it has to get views but those views have
to have a long view count meaning a longer view duration right people
actually have to watch you know 50 to 60 percent of the video for it to actually
mean something to YouTube and not you know every person on average you're
wanting to get anywhere between a 30 to 40 percent view duration right and we're
gonna talk about that a little bit in this video but on top of that you also
have to know how to get your videos to rank right and so if you're not
targeting keywords that people are specifically typing on YouTube then
you're gonna have a hard time getting people to view those videos because
you're not going to be showing up for what people would actually search for a
lot of the times when it comes down to people not getting views I look at their
titles and their descriptions and they're not even using keywords that
people would go to YouTube to type in to search for that type that type of video
alright and so that's one of the biggest issues so let's talk about what we can
do to actually get more views on our channel and I promise if you follow
these strategies you will instantaneously start to get more and
more views on your videos so your YouTube channel growth is based on like
I mentioned a couple of different things but primarily how many views are you
going to get with out of those views how long did they
watch and then outside of that how many people are actually clicking on your
videos those would be the three main important factors that YouTube looks at
to determine whether they should keep showing your videos to other people
automatically right so that way you know they end up on the actual watch page
your videos will show up on the main home page of YouTube when people are
looking for similar videos like your content now there are several things
that we want to actually look at not only with the content itself but inside
of YouTube analytics to determine what's actually going on with your customers as
well so we're gonna do now is we're gonna hop on over to YouTube analytics
we're gonna view my analytics and then I'm going to show you how I start to
determine keyword strategy for the videos that I create now as you can see
here we're actually at my channel to get to your channel analytics all you have
to do is log in to YouTube make sure that you're logged into your account
over here once you're there you'll see if you click on this little icon and
you're on the YouTube home screen you'll see YouTube studio beta or creator
studio you'll just click that and that will bring you here then all you're
gonna do is click analytics on the left hand column and you're there alright and
so what we're going to do is we're gonna go through some of the few things that
we want to look at when we're in our channel to determine where things are
happening why people might not be interested in a video and then you
ultimately have to go back and review your content itself and watch the videos
and say okay what did someone potentially not like about this video
was it too long was it confusing did I speak too quickly or try to talk about
this topic too quickly you know and all of those kind of lead back to just
ultimately creating better content but what you can start to do is figure out
what kinds of topics people want to see what they're most engaged with which
thumbnails were working the best based on some specific factors okay and so
what we'll do is we'll just come in and this is the overview basically this tab
right here shows you how your videos are performing how you're reaching people
basically you can see we did about eight hundred and forty-eight impressions
eight hundred forty-eight thousand impressions sorry in the last 28 days
thirty four thousand views from those impressions and then from that we got
about twenty-two thousand two hundred and twenty-one thousand minutes watched
from all of that engagement right there and so that's just some overview to show
you how how well your videos are converting which we're pretty happy with
the four point one percent click-through rate that's great and even our watch
time is super super great especially considering how small our channel is and
so what we're going to do now is now that we have kind of have an
understanding of that we would look at interest viewers and we can see
basically how people are engaging with our content via the videos that they're
actually watching and then what playlists are engaging with what cards
they're engaging with if you want to look at audience you can see who your
audience is right here build an audience and it shows you who your demographics
are are they male or female are they listening from other languages other
countries that they might be coming from right are they subscribed or not right
all of these are super important and then there's the revenue side of it
which we're not going to focus too much on that because YouTube just doesn't
generate too much revenue but what we're going to do now is we're gonna go back
to overview and we're gonna click top videos and we're gonna go into our top
videos and we can actually sort by views and so we're gonna do by the top views
and then what we want to look through is a couple of other things so what I'm
gonna do is I'm gonna add a little thing here average percentage
viewed because that's important alright and we want to look for videos that have
anywhere between thirty to forty percent at the very least those are our best
performing videos if you don't have any in the thirty forty percent range then
you need to find your highest videos figure out why people we're watching
more of that video and then start to not only improve that type of video but
figure out ways to get people to watch more of that same style of content right
you want to be at around thirty one to forty percent average view percentage
okay and so what we'll do is we'll come in here and we'll start to look at some
of these videos that have high average view percentage now this right here 12
days of marketing with Cereal Entrepreneur this was an ad campaign so we know
that's gonna have a higher average view most times when you run ads they have a
higher average view campaign especially let me tell you that with the green
assault that's not always necessarily true with our audience most the time
when we run an ad and we put our name in the ad it's gonna do well because this
was a remarketing ad to an audience that's why it was a higher because it
was remarketing ad but we'll come in here we can see videos like this
complete guide to pricing digital marketing services has 44% how to start
a marketing agency in 2018 33 I'm not even going to pick this thirty to one
because I know there's higher let me see here forty ten hot SMM main niches Why
most agency owners fail pricing first meeting
and client proposal Billie Jean's hit a review new client onboarding plus free
checklist template people are loving that video right and so I can go through
here and this tells me again how much people are watching of those videos and
so now what I'm gonna do is I'm actually gonna go back watch those videos and say
okay what was it about this video that made someone stay 30% or 40% or even
close to 50% right next thing I want to do is I'm gonna find impression
click-through rates right and I'm gonna click on this I'm gonna find my highest
click-through rates and what is this telling me well this is telling me that
we had a great title and that we had a good thumbnail right and you need clicks
because if people aren't clicking on your videos they're not gonna watch
right so you want to study your click-through rate to tell how your
thumbnails and titles are being set so that way you can see what's working and
what's not but then you also want to see the average percentage viewed because
the higher the average percentage viewed the better that video did right so
you're looking for a combination really of those two things those are the two
most important things view duration isn't really that important because of
the fact that if you do longer videos and people are watching more of those
long videos your average view duration is going to be higher whereas if you
have a bunch of five to ten minute videos but people are still watching
them you're gonna have a shorter average view duration why because if your
average video is seven and a half minutes long you can't have an average
view duration of ten minutes right so that's why average percentage
viewed and then views are super important this is what tells YouTube hey
people are loving these videos why cuz they're clicking on it and then when
they click on it they're watching forty to fifty to seventy percent of that
video right and not on average you know you'll have your people who are watching
that much but on average you want thirty to forty percent and by the way if you
guys haven't started a YouTube channel yet and you're really you know wanting
to get even more you've been thinking about it for a long time and you want to
figure out how to make your stuff rank even better all you have to do is check
out this video on the top right hand corner we put a video together on how to
create a YouTube channel so check that out now this isn't a video about
analytics so I want to go ahead and move forward a little bit but if you want to
see more you know information about YouTube analytics and how we use this to
help get our videos ranked even higher we did include some more information in
our blog articles so you can just go right below this video in the
description and click on that link to check that out
alright guys one of the next things I want
to you about that's gonna help your videos rank higher and really just
improve your SEO is the cards that YouTube allows you to have access to
and what that is is well if you're on creator studio like I said they're still
working out a lot of the kinks so just click more and what that's gonna do is
pop up the video on old creator studio once you get to the video you'll just
click cards up here and then you're gonna enter your cards in and what you
can see is when I talk about something in this video I can actually suggest
people to click this link up here and it's gonna pop a card up right here you
can see to check out to visit our site right and so what we do is right here
for example you can see that we give people the ability to check out other
videos which is going to keep people on our channel and watching more and more
of our content again going back to YouTube and telling them that we're a
great channel to watch now one of the last things you want to do is the end
screens right here and this is again another place for you to put more videos
in front of them to potentially watch if they could you know have interest in
another topic so if we do a video on Facebook we would do another video at
the end of that about Facebook marketing right and then you can even add your
your subscribe button and other ways for them to engage and pretty much stay on
your channel YouTube wants to see that people are staying on your channel and
consistently consuming your content now the last and one of the most important
things that you're going to want to do is your keyword research and you can see
right here we've put in a keyword for example how to start a digital marketing
agency now what how you know people who think you know that's just so simple
well how do we actually use that keyword to determine if that's a video we
actually want to promote or create a topic about because you're gonna look at
these things right here number one search volume SEO difficulty paid
difficulty and then cost per click and what this is showing is that we're
getting about three hundred and ninety searches and the SEO difficulty is 29
out of 100 to pay difficulty is 80 out of 100 meaning 80 out of 100 people or
80 out of 100 competitors are marketing for that keyword set the cost per click
is pretty high it's about $10 and then the SEO difficulty is 29 meaning
organically how hard will it be for your business to show up so there's a pretty
easy chart basically from 0 to SEO difficulty 0 to 20 is easy ok so this is
actually a little off in my opinion this is uber Neil Patel's
ranking system 0 to 20 is actually in the easy range so if you have a brand
new channel you're not gonna want to go above a SEO difficulty score of 20 from
20 to 40 is about the medium difficulty range and then from 40 to 60 is very
hard and then from 60 plus is extremely difficult you need to have a much larger
following so really it the what you want to do is the lower the ranking is the
easier it is for you to rank the lower the following you need to have the
higher the ranking is that means the higher the following you need to have to
be able to start ranking for those types of videos you'll also want stuff with
search volume if you're putting in keywords or using keywords as targeting
and there isn't any search volume you're not gonna have an easy time getting
people to view those videos why because they're not going to youtube and
actually typing it in right that's what we're looking for here and then the cool
thing is this is going to give you other keyword ideas to use in your videos so
what you want to do is find other keywords that you can also potentially
rank for that also are related to that same video topic and you'll want to
include them in the description of your video if you go right below this to the
this video in the description you'll see we use other keywords that are related
to this video topic youtube SEO and then in the tags that we allow that they
allow us to upload for each video we're going to make sure that we use these
tags as well in the tag section because it's keywords again that YouTube is
going to reference to and say okay well all of these kind of line up from the
title to the description to the tags and then the last thing would be the file
names for your thumbnail and for your video we basically make them the exact
same thing as our YouTube video title and that's going to ensure that again
we're using keywords all across the board and YouTube understands exactly
what topic we're going into so that's pretty much how you want to rank but
since you guys stayed until the end like I mentioned we've created tons of other
videos about YouTube and how to get your videos to rank so if you want to see a
video where we go through more about the keywords about targeting and finding you
know how to set all these videos up what tools we even use outside of just uber
suggests then make sure you check out this video in the top right hand corner
or it is the video in the very top of the description right below this video
as well just click that link and it'll take you right to it but that's it for
me guys thank you so much for watching I hope that this was helpful for you if
you haven't already make sure to hit that subscribe button and the
notification bell in the bottom right hand corner of this video so you get updated with all
of our newest material our free trainings our templates and everything
else that's gonna help you build your channel or your agency here in 2019 oh
and by the way we also have our Cereal Entrepreneur go marketing series
t-shirts for sale there are below this video like literally right below this
video you'll see if you just scroll up just a little bit you'll see the
t-shirts being sold right there if you're on mobile so check those out I
know you guys are gonna love those t-shirts but that's it everybody thank
you so much for watching until next time Cereal Entrepreneur out bye guys
ready to start living the six-figure work where ever be your own boss
lifestyle will at Cereal Entrepreneur Academy we'll teach you how to use a
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