- Don't confuse what you don't like to do
with what you don't need to do.
Don't confuse what you don't like to do
with what you don't need to do.
There are a lot of things I know that you don't want to do.
There are a lot of things that I don't want to do.
But don't confuse that with what you don't.
I do not like to set up.
I do not know how to set up with the sound.
Good to have Chris helping me out.
I don't know how to set up this stuff.
I just wait, get prepared mentally,
Chris help me to mic up, I go.
But it's what needs to be done.
It's what needs to be done.
- [Narrator] The king of high-ticket sales,
World's highest paid consultant.
Media Celebrity.
Multi-millionaire entrepreneur.
Acclaimed TEDx speaker.
International best selling author.
Dan Lok.
- So this illusion to most business problems
are systems and training solutions.
Most of the time, it's a systems solution.
Better training, better system,
that will solve most business problems.
Most business problems.
Not all, but most business problems.
So let's recap.
What have you learned today?
Nothing?
- [Man] Systematization.
- Shit.
(laughter)
No, what have you learned today?
Procedures, manuals, yes?
- [Man] Systematization.
- Systematization. Yes. Be more specific, yes.
- [Man] Work on your business, not in your business.
- Work on your business, not in your business, very good.
Yes.
- [Man] Become more specific with the purpose
of what you want in your business.
- Okay, become more purpose, more of a purpose.
On target, on purpose business, yes.
Very good, yes.
(audience member speaking faintly)
- Yeah, build the business up.
It's a part from you not a part of you. Very good.
Give me a couple more.
- [Man] Do a doofus test for employees.
- Do a doofus test for employees.
Okay, here's a tip, don't call it a doofus test.
(laugher)
- Like someone applying for the job,
I'm gonna give you a doofus test.
(laughter)
- They'll be like, "What?"
"No, I got that from Dan Lok, I'm gonna do it".
And don't do that, okay?
But just say, "I want you to do this".
Give me one more. Give me one more.
- [Man] Three types of systems.
- Yeah, three types of system,
hard system, soft system and information systems.
Again, you don't have to have all those things overnight.
But it's good to start with one little piece at a time.
One little piece at a time.
And you'll see, it creates predictable results
and then once it creates predictable results,
you can take your mind off it
and you can work on high income producing activities.
You're highest and best gift.
And you can now delegate those, yes?
(audience member speaking faintly)
- Sure.
- [Lee] So, my name's Lee, I have my own startup business,
and after reading Michael Gerber's book,
- Yes.
- [Lee] What I did, is I took every single activity
of my business and basically mapped it out.
- Very nice.
- [Lee] And that was you can see,
you can assign responsibilities to everything
and you can also start to look at what things,
you could maybe outsource or automate.
- Yes.
And don't keep that in your head.
- [Lee] Yeah.
- If you actually lay it all out,
whatever's in your head right now,
how many of you sometimes can see, with the amount of tasks
there is to be done in your business,
sometimes, be honest, it feels overwhelming.
Yeah, so when it's overwhelming in your head,
you don't take any action.
But when you put everything out on the table,
I guarantee you, here's what you're gonna find.
It's not as bad as I thought.
'Cause in your mind, you think,
I got a million things to do, a million?
100,000 things to do.
100,000 things to do?
10,000 things to do.
10,000 things to do?
And then you narrow it down,
actually I'll only do 20 things.
I'll only do 15 things.
Don't bullshit me, right?
Then let's look at those 15 things,
and you break it down into smaller tasks,
well let's see what we can count off,
and sometimes you'd be shocked.
It could be, why am I doing this task that I just hate?
When maybe there's a software
that could help you easily do that.
Maybe not a person, a software.
Oh, let's do that. One thing off my plate.
And when you're creating momentum,
when you're thinking of 20 things,
and you get it to 19, 18, 14, 15, 13,
you get that sense of control.
And say, You know what? Now I'm running my business.
'Cause I know what's going on, my business doesn't run me.
And that's my aspiration for you.
When you can get to that point and say,
I run my business, I know what's going on,
I've got systems in place.
And you will look at every other business owner,
you're like, These guys have no clue what they're doing.
Here's what they're doing,
most people, they run their business,
they're driving, with no driver license,
'cause they have no training.
But I'm gonna drive, because I hate my fucking boss
I'm gonna start my own business, right?
They're driving, blindfolded, like that.
Hand, taped in the wheel,
because they're singing a lifesaving,
starting their own fucking business, right?
So now I'm with the car, with a knife in the front,
and hopefully I don't crash.
Paint that picture in your mind.
That's how most people run their business.
Really, no training?
Don't need training, I'll just start my own thing.
I'll mortgage my house.
Really?
Nah, don't need training.
Okay, and how do you know it's gonna work?
It's gonna work, that's the knife.
Right? It's gonna work.
Not gonna kill me.
- [Man] They read The Secret.
- I read The Secret five times.
(laughter)
I read The Secret five times, right?
Now applause.
(applause)
There's a place for positive thinking
and being positive and having that positive attitude,
what I'm saying is, it's not enough.
And I always like to use
a lot of martial art metaphor and sports metaphor,
just imagine, I say to you,
I want to go to the Olympics.
I'm not gonna get the Olympic by just visualizing.
I'm a great swimmer.
The energy comes to me, I'm a great swimmer.
And I go compete, I'm gonna win.
And it's no different than someone says,
I'm gonna take a two day workshop, a training,
you get skills from it.
But it's like saying, I'm gonna take a class in swimming,
then I'm gonna win championship.
It makes no fucking sense.
And if it doesn't make sense in the sports world,
why do you think it makes sense in the business world?
If you have this mentality,
that's why I say, most people they much prefer
to buy the half truths and misinformation.
It's easier to accept.
That I take that course, I sign up for that three day thing,
and I do this, and I buy the software.
My business would be fine.
And they get disappointed every time.
And I'm sadden because they get disappointed
and they give up and they buy the next thing,
and the next thing and next thing.
Where if we just look at the truth
at who do I need to be to get what I want?
That's a good question.
Who do I need to be, to get what I want?
Who do I need to be, to win that championship?
Who do I need to be, to win in business?
Then when you can do that,
business works.
And that's why, once you know you have the skills,
you can make one business work,
it's totally transferrable to make another business work,
it's totally transferrable to make the third business work.
And that's why people say to me,
Hey, Dan, everything now,
they see who I am today, and they say,
Dan, everything you touch turns into gold.
I said, you should've seen me 10 years ago
when everything I touched turns into shit.
(laugher)
Because I had no skills.
Everything works now because I have the skillsets,
I have the mind set that could make it work.
I could be successful in different industries.
Because I've mastered the skills of business.
I'm suggesting that you need
to master the skills of business.
Doesn't have to be from me,
could be from somebody else,
but you need to work on that if you want experience,
the freedom to control,
that personal satisfaction that you want.
You can't get there unless you work on the skills.
I can't present if I don't work
on my public speaking skills.
You follow me, yes?
- Yes. - That's the key.
"Success is the sum of small efforts,
repeated day in and day out."
I love this quote by Robert Collier.
"Success is the sum of small efforts,
repeated day in and day out".
I would also argue that failure is the sum of small efforts
repeated day in and day out.
No business fails overnight.
It's always cumulatively a lot of bad decisions,
to a point where it cannot be saved.
And then it's too late.
And sometimes people come and say it's too late.
It's too late, I can't help you, it's too late.
So working on, not just in your business.
So now fully understand a need to have a clear vision,
you now fully understand a need for structure,
organization and clearly defined position
so that you can, and everyone else,
aware of their responsibilities.
So you now also fully understand
a need to have systems to support
everyone in delivering consistence in standards
across every facet of the business.
So that's what we learned today.
I wanna leave you with one thought,
You can't manage people, I've said this.
You can't even manage yourself,
to do the things that you want.
Example, get fit, lose weight, stop smoking.
So what hope do you have of getting other people
to do what you want?
You can't manage people, don't focus on that.
Focus on manage time, space and systems.
Those things you have control.
Time, space and systems.
And then the systems run the business
and the people run the systems.
People run the systems.
And that's all I got, thank you very much.
(applause)
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and how do you take direct action?
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