so you probably noticed that youtube is
pretty crowded so how do you stand out
in this video we're going to share one
of our best strategies called Niche combos coming up
what's up guys Benji here Sean
here and this is video influencers
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you haven't already subscribe to our
channel so with YouTube getting more and
more crowded every day it's so important
to find a way to stand out now you may
have heard the advice before that you
should have the niche that you should niche
down but one of the super powerful
strategies is to actually create niche
combos and so here's what we mean you know
someone lands on your channel you only
have five seconds to get their attention
they're going to look at your beginning
of your video will look at your cover
image and they're gonna try to figure
out what are you all about so let's say
you're trying to stand out in the
cooking arena at least someone lands on
your channel they’ll say oh it’s the cooking
channel like maybe I want to learn some
recipes but here's an example of a niche
combo
epicMealTime what they did was they took
cooking a very kind of crowded and
well-known niche and then they added
this epic thing to it where they started
doing recipes that nobody had thought of
before like five thousand calorie
recipes and building these crazy
creations so really all they did was
they took two different things and
combine them you know Steve Jobs said
that creativity is just connecting
things and so niche combos is simply
taking two different things are two
different niches and making it into one
new thing and one of my favorite
examples is naptural85 sometimes niching
is about niching in specific audiences
too right so naptural85 Whitney who is
a friend of mine she actually does
Beauty videos now we know beauty is
super-competitive one of the biggest and
types of content on youtube so very
competitive right what she does she does
Beauty videos for a specific type of
audience so african-american women
there's a lot of different hairstyles
textures techniques and that's what she
focused on in the beginning one of the
reasons why i like her as an example
because I met her at the beginning of
our journey she always asked like you
know is this something that I should be
doing and I always said absolutely and
you know what years later she is blowing
up
she is so much more popular getting
so many more views because she's stuck
with that type of content she's very
specific she combined two things she was
passionate about and brought specific
types of content to be able to grow her
channel with that specific audience yes
so you ask what is your overall niche and
then how can you go a level deeper
here's another example the brand nerd
Fitness cool right
doing a great whole bunch of content
fitness very crowded and even kind of
the gamer nerd space also kinda crowded
but they combined the two things and
made kind of fitness and lifestyle and
health videos that are specifically
tailored and really more vlog content
for that community there's another
channel very popular called nerdy
nummies now taking that kind of nerd and
kind of gamer thing into the cooking
arena
these are niche combos and they can help
you stand out and another one of my
favorite examples is Mike Tompkins now
again music super competitive you know
just tons of people doing covers now
what might does is he does covers but
acapella so all the sounds in his videos
are from his mouth right he's recreating
the sounds of a different instruments
the beat and he's doing the lyrics all
with his mouth so like combining two
different types of content why i love
this one especially is because he does a
lot of collabs with other musicians this
is such a specific type of nice type of
content that adds a lot of interesting
value to other musicians he's able to do
a lot of clouds because of it
yeah so how can you add distinctions to
your current brand to make it stand out
even more and sometimes go against what
the norm is doing there's a channel
called primitive technology and with the
crowded space of all the tech you know
people that are doing the newest stuff
it's going backwards and saying how to
make a grass hut
how do you you know
this kind of gardening it from a
primitive perspective another channel
called cooking with dog is cooking but
it's Japanese recipes and then it's
unique because there's a dog character
that's always in the videos always on
the counter and actually the voice-over
is the dog voice narrating the video so
just bring unique aspects to what seems
like it's already crowded and maybe it's
already too saturated you can still
stand out and just one more example is
somebody very popular Casey Neistat now
he's been on YouTube for a long time way
before the vlogging you know he was
putting out very cinematic very epic
storytelling type of videos and what he
did was he combined that with daily
blogging so like daily vlogging and me
being a vlogger i can say was a very
casual thing right like Judy does edit
some light creative stuff fun stuff but
Casey brought it to a whole ‘nother level
so like combining that cinematography
that storytelling with the daily
vlogging is really one of the ways that
he's become so popular and so many
people love watching his content
absolutely so where is the low
competition areas what hasn't been done
yet where is the white space you know
what you can really do is you can be
come number one because you're the only
one if you kind of take two things and
create something new again the reason
we're talking about this right i know
there's so many for examples different
variations of it but this is a thing
with YouTube being so competitive so
many people interested in the same
things you really need to stand apart
and this is one of the best ways to do
that
absolutely if you are a gamer you could
go top-level gaming a lot of people
doing it but then what they do is they
add just nds games or if it was a book
review channel you could go tons of
different books you can review but she
just review one category there's
actually a tool that we want to share
with you the link to it in the
description it's simply this
go to amazon.com and go to the books
section what you find is that there is
about a hundred categories a hundred
niches of books but then when you click
on it it opens up 10 more or 20 more and
then when you click on one of those it
opens up another 20
sometimes you can go deeper and deeper
and deeper within a Niche this is just
an exercise that might help you explore
the nuances of your current niche
question of the day what need is your
channel
yeah and bonus question is what are some
creative combos that you could possibly
do to nice down so thanks so much for
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