(light music)
- [Jared] Hey everybody.
This is Jared with retipster.com
and in today's video, I'm going to be showing you
how to use Canva to create a PDF based
property profile presentation,
that can be listed either on your website
or sent out to your buyer's list.
During my time working for a large
real estate wholesale company in Indianapolis, Indiana,
this was one of the major things
we did to separate ourselves from other whole sellers,
essentially providing a property profile like this
makes it so that you do a lot of the heavy lifting
in terms of due diligence on behalf of your buyers already
so that it's easier and faster
for them to say yes to buying your property.
Just be aware that in the example
I'm gonna be using in today's video,
this is actually a vacant land property
so the process is gonna be relatively the same
but if your property happens to have a house on it,
you'd obviously wanna include more pictures
and more details specifically to the house
that I'm going to be able to provide within this video.
Just tailor the concepts I'm about to show you
to your property and to your business
and I think we'll be good to go.
So with that, let's go ahead and log in
and I'll see you on the other side.
Alright, now that we went ahead and logged in,
before we dive into exactly what we're gonna be doing,
I wanna kinda show you the end in mind.
So we're gonna start with my actual
real life sales presentation on a property
that just recently sold a few months ago.
And I wanna show you a 30,000 foot view
what we're gonna be doing here in today's tutorial.
I have a front cover, which highlights the property,
shows my brand and shows the address of the property.
Then I have a property overview,
I have pictures,
then I have the market activity or comps,
tax reports, some tax information
and a contact us page.
So ideally, you would want to have something similar.
I'm gonna make it really easy for you guys
and in the description box below this video,
I'm gonna provide a table of contents
with just some bullet points on
the six different sections of this sales presentation
and what you need to cover in each section.
Let's go ahead and jump back to the dashboard,
and I'll show you how to find a template.
What I love about Canva is that they provide
really professional, really easy to use templates
for you to have a starting point
with anything related to graphic design.
We're just gonna go ahead and click
this button that says find templates
and you can use any of these that
you seem fit for what you're trying to do.
I found that personally letterhead templates
work best for sales presentations.
At least, for me and my business.
But again, you can do whatever you think is best.
I'm gonna go ahead and type in letterhead
and I'm gonna scroll through and find one that I like.
Aha!
I like this one.
I'm gonna go ahead and use this one.
So once you click on it, you just click
this button that says use this template.
Before we go ahead and get started,
I again wanna say that there's six different sections
in this sales presentation that I use.
There is the front cover, property overview,
the pictures, the market activity or comps,
the tax information, and then the contact us page.
So we're gonna go ahead and recreate this
but to make it a lot easier, we're gonna go ahead
and start just with the front cover,
get all of our branding pieces in place
and then it's gonna be a lot easier
for us to rinse and repeat with every other
section of the sales presentation.
Let's start with the logo.
Obviously we don't wanna use this
antler horn, as cool as it looks.
I'm gonna go ahead and use the REtipster logo
because this is a REtipster tutorial.
So we'll go ahead and drag and drop that,
then we're gonna make sure that it gets centered.
I'm gonna move this text below it
and then I'm gonna change the text color
to match this tipster color blue.
So how I do that is I just go up here,
I hit plus and then I just copy and paste,
and what I wanna rename this, because obviously
we don't want Oddball Imaging Studio,
I'll just say, example property profile.
Then on the front cover, we don't need any text.
We obviously just want a picture of the property.
And there's a couple ways that you can set that up.
You can just simply drag and drop
a picture that you'd like to use as a front cover
or if you wanna put a border around this picture,
what you can do is you can go here to elements
and you can scroll down to frames.
So if I wanted to just use this frame here,
I could just put this here, make sure that it's centered,
and then I could go back to my picture
and then grab that and put it in there.
I don't really like the rounded border,
I just wanted to show you.
I'm just gonna go back to using
just the traditional picture itself.
Here at the bottom, I don't want any of the information here
I just wanna put the property address.
Again, you can do this however you see fit.
If you think it's better to have your contact details
on every page, you can do it that way.
I'm just doing it the way that I feel is best,
but again, to each their own.
So I'm gonna remove this, and I'm gonna put an element.
I'm gonna put a box around this.
I'm going to say, shape
and I'm gonna grab this here
and I'm going to minimize it, continue to minimize it
and make this more of a rectangle.
I'm just gonna add a heading
and then I'm gonna place this heading
into my little box here.
I'm gonna just copy and paste the address.
I can change the font size, I can make it not all caps,
there's lots of things that you can do.
But just for the sake of the example we'll keep it that way.
I wanna move this out of the way
so that I can highlight the box here
and I'm gonna change this color to that blue.
Just so that it matches the top.
So I'm gonna move this down a bit,
and then I'm gonna change this color here
to that blue again.
Now if I'm honest with you, I don't think
that this is the most elegantly designed sales presentation
but I'm just trying to show you
the creative elements and encourage you guys
to mess around with things, tweak them until
they come out exactly how you want.
I am going to go ahead and make the image larger
just so that it takes up the majority of
the real estate on the page.
Alright, now that we have this here,
we're gonna go ahead and create
the other five sections of the presentation.
What's nice is we can just go here
and hit this copy button.
Copy one, two, three, four, five.
Alright, the first page that we're gonna have
after our front cover is the property overview.
Next section is going to be our pictures
but I wanna come back to that because you wanna
do something a little bit different with pictures.
You really want only pictures to be displaying,
you don't want anything else on those pages
so let's go ahead and skip that for now.
Next is going to be the marketing activity or comps.
Then we're gonna have our tax report,
and then finally, we're gonna have our contact us page.
Let's go ahead and scroll back up
and we'll start with the property overview.
The goal of the property overview page
is to just give a very quick overview
of what the investor, buyer is potentially getting into.
Is this a rental?
Is this a flip?
What part of town is this property in?
Is that an area I'd like to buy in?
You know, etc, etc.
It just kind of gives a general overview.
For the sake of our example, we're just gonna pull from here
but again, you could put a lot more information.
I'm using a vacant piece of land as an example
so my information is gonna be a lot more sparse
than yours if you're selling a house.
Let's go ahead and copy and paste that over there.
We're gonna remove this and I'll need
to go ahead and add a text box,
and then we'll simply copy and paste.
Then we'll just move this around
and make sure that it fits well.
And there you go!
Next, when it comes to pictures,
what I like to do is completely
remove everything off of the page,
then I go over here to elements
and then I hit this grids box.
You could just put a picture to cover the entire page
or if you wanted to, you could do
a combination like if there was a featured image
and then some smaller images, you could do
several different versions of this.
For the sake of this example, I'm just gonna go with this
and then I'm gonna copy a couple of pages.
One, two, three, and then you just drag and drop your images
obviously first you need to upload images
but I have a lot of preset images
from actually this presentation.
We'll go ahead and we'll put this as a featured image,
we'll grab this and this,
we'll go back up here to the top
and I'll just start grabbing, dragging and dropping.
And then we are good to go!
So when it comes to marketing activity and comps,
I'm really fortunate because I'm licensed in
the state of Indiana so I have access to the MLS
and I can just pull up recently solds
within the last six months to a year
and take a screenshot image of those sold comps.
That's actually what you see here
on this sales presentation.
Now, there are some alternatives
if you're not licensed, you could use something like
AgentPro247 or datatree.com to get some sense
of recently solds or you could use something like zillow.com
but it might not come out as clean and as nice as this.
But if you don't have access to MLS
you kinda have to work with what you got.
I'm gonna go ahead and use this exact image
but I'm gonna show you how to upload images
just for the sake of example.
So we'll go ahead and remove this
and we're gonna go here to this upload an image,
then we're gonna go here into this screenshot,
scroll up and then once it's finished loading
we can go ahead and just drag and drop.
Now, when it comes to the tax report,
again, because I'm licensed, I have access to
a tax database that I can just take a screenshot of
and present that information there.
You may need to use something like the local GIS map
of your county that you work in,
or if you have access to DataTree or AgentPro247,
you can take a screenshot of those as well.
But again, we're just gonna do the
exact same thing we did last time.
And there we go.
Now for the contact us page, it's pretty straight forward.
You just go to a text box.
I'll copy and past my information
and make it large enough so that everybody can read it
and then I just drag and drop it here.
And then if you guys wanna bold this
or you wanna change the font, you can.
I'm gonna leave things the way they are.
You change all of those up here.
I hope you guys have found this helpful.
For more tips, tricks, tutorials,
and real world guidance on how to crush it
as a real estate investor,
come and join us over at retipster.com.