welcome back Airbnb family so today I'm teaching you my marketing pro tip
that I freshly discovered and I'm gonna give it to you right away
this is going to be how to set up your Airbnb profile to pop more than other
persons when they're scrolling through their being the platforms we're gonna
teach you how to pizzazz your titles and descriptions using symbols and yes I
just figured this out and a lot of you don't know this some of you do let's
jump right into it so I'm going to do a screencast and show you me fixing up one
of our listings so first things first is you're gonna notice that it says 5411 on
the side of our title that 5411 is our internal name if you want to be able to
have access to internal names lyft have more than five active properties on the
Airbnb platform okay so King bet home a perfect five-star
stay we're gonna go to a website called copy paste character comm forward slash
symbols we're gonna select symbols cuz they've got like a curation like of our
favorites and otherwise you're gonna use forward slash symbols and you're gonna
save the whatever symbol you want to use in this case we're using this outlined
star and then we're gonna be using a check mark so like again internal name
only shows up if you have five or more properties but go inside your title and
copy and paste the icon that you want to put in there and we're using these stars
with the black outline like I said of course it has to be less than 50
characters so I'm gonna do a little bit of Shaving here I'm also gonna go
through and copy my check mark that I want to use there's of course other
icons but only some of them are applicable I don't think you want to use
a biohazard icon on your listing unless you're trying to be Punk and edgy or
something so we're gonna shorten this out by removing a couple things that are
no longer necessary because the symbols of course separate some of the sentences
or some of the statements so you're good there now I'm gonna go into the summary
on em use a checkmark next to all of the things that I think people should know
and yes if you do enter twice and create a paragraph space it will show up in the
final version of your profile when you go to like look at it when you're
editing after you save it it won't show that you hit the enter button twice so
it may not look like it works but when you go to preview which will show you
later it will create this paragraph separate
so what I'm doing is I'm putting up a check mark next to the Wi-Fi next to the
gym next to the pool next to parking washer/dryer I'm gonna move up the TV
section also I'm gonna move that up so it's part of that same run of checklists
what I'm basically doing is drawing the readers attention to the amenities that
I have see people may not be searching for certain amenities but they would be
totally excited if you had them right so when people search they may not be
looking for a pool or a hot tub or a king-size bed but you can do is you can
mark it all here put check marks there and say yes this has check king-size bed
check free Wi-Fi check free parking and they're like oh cool it has this stuff I
didn't know I wanted it since I want it and you have it a book makes sense so
this check marks drive the eye to the extras that you're providing them so let
me give you kind of little bonus run here like I said if you notice I'm when
we when we hit the enter button or when we look at the Edit it doesn't show the
the double enter that we did to create the paragraph space when it when it's
kind of like in your regular internal platform but we're about to go preview
this property here and when we preview the property you will see it okay
preview mode here we go so if you notice these two stars on the outside of the
king bed home looks great doesn't it a perfect five-star long-term stay that
long term state section has been really good for us week three of our five new
listings in Richardson immediately had long term terms days we've got one
that's like a four month long stay booked already within just a you know
the first week or two so here's some photos I'm gonna let this run through
and you can see what photos we're using for the platform this is just something
that goes without saying you want your photos to be well lit well composed I am
using the same camera for these photos that I'm of course recording with right
now so invest in something that records good photos I mean you can use your
iPhone we do have plenty of our pictures on our platform that are shot with an
iPhone but you have to be much more careful with your lighting because you
want to have much better lighting bounds because your phone's not going to like
respond as in intelligent ly to high contrast
environments and stuff like that so you know if you go on linkedin.com there's a
LinkedIn learning section if you pay for a LinkedIn membership you can access for
not much more the LinkedIn learning session and they teach you how to do
photography and stuff like that also stated I put my amenities photos at the
end of this reel so basically all of the shots of the apartment are first and
then I'm like oh hey bonus look at everything that the building comes with
a pool and all this extra stuff the more photos the better the more high-quality
the photos the better of course because it's all about listing appeal so I hope
this marketing tip symbols icons check marks that is gonna help push you a
little bit if you get slightly better conversion because people see the icons
and you're suddenly like a little bit more catchy extra clicks means extra
views which means better SEO presence right these things matter because they
have a snowball effect so even a slight increase in performance on click-through
is good for you and if you get slightly more bookings another fun fact that I
wasn't gonna tell you in this video but I can't shut up is that you need to keep
your calendar full because keeping your calendar full is also part of Airbnb is
SEO if you're almost always booked they assume that you're one of the better
properties and they push you more to fill up the last few dates that you have
left so stay booked no matter what even you have to fire sell off your your
certain dates occupancy percentage matters so thanks for watching Airbnb
automated if you'd like other tips hacks things like that of course you know
where to come but leave them in the comments so I know maybe what next video
to do for you right oh and by the way it looks like the vote on whether or not
we're going to talk about cleaning or whether we're gonna talk about pricing
strategy pricing strategy won by a landslide so stay tuned I'm gonna be
doing an in-depth video on pricing strategy for our portfolio of over 45
properties and how I manage my pricing strategy for my $100,000 plus per month
Airbnb business so thanks again I'll see you on the other side so I forgot to
tell you something super important I want these videos to be shorter but
Airbnb or YouTube has this algorithm that means that the videos have to
perform well for everybody to see but I'd like to make you shorter videos
to save you time right so if you guys want to see all my videos without me
having to make an 8 or 10 minute long video just so it performs and then it
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you