- Seven most dangerous words in the English language.
The seven most dangerous words in the English language.
Now, what are they?
The first three words are,
I know that.
When your mind goes,
"You know what, I know that."
It immediately loses interest and stops listening, yes?
It stops listening.
How do you know if you know something?
You what?
You are doing it.
So people know, a lot of people know how to lose weight.
In fact, how many of you want a sure fire to lose weight?
It's very simple.
Eat less, exercise more.
It's very simple.
People know it,
but why do we have so many different types of diets,
all kinds of diets, all kinds of exercise programs?
"Oh, yeah, I know that, I know how to do that,
"I know, I know, I know, I know."
We don't know shit, okay?
How do you know you know something?
If you're doing it, you're living it,
you're experiencing, then you know it.
Otherwise, you're kind of, you know it intellectually.
But not,
not mentally nor spiritually,
not emotionally, not physically, none of that.
You just kind of know intellectually, make sense?
Yeah, so I know that.
And the other four words are, "My business is different."
My business is different.
How many of you have said this before?
Be honest.
My business is different.
How many of you have a product based business,
by show of hands?
Okay, how many of you have a service based business?
Wow, most of you.
How many have a retail business?
Okay, retail business.
How many of you have a home based business?
Let's see, okay, great.
Whenever you say,
"Well, Dan, I have an, A, X, Y, Z, whatever business
"and I don't know if these strategies apply to me,
"I don't know if this applies to me."
And you're right, it doesn't apply to you.
Because when you say, your mind goes,
"Well, I don't know if this applies to me."
What happens?
It shuts down.
It doesn't apply to me, my business is different.
My business is different.
Now so that's a poor entrepreneur mentality.
Now instead,
what you should do is first, a very great quote.
Okay?
It takes a considerable amount of knowledge,
just to realize the extent of your own ignorance.
In fact, do this for me.
Make a fist.
Go ahead and make a fist.
Imagine this is what you know.
Okay?
this is what you know.
In fact, look at your neighbor and say,
"This is what I know!"
This is what I know!
Okay, this is what I know.
Now imagine, now, just around you,
this is what you don't know.
This is what you don't know.
Now do me a favor, now look at the entire room.
Look at the corners, look at the lights.
Look at the table from the back, look at the bar.
Look at everything.
The entire, just observe.
Now imagine that's what you don't know, you don't know.
That's what you don't know, you don't know.
So how many of you realize there's a lot
that you don't know, that you didn't know,
that you don't even know?
So this is what you know.
See?
When you think about it,
with your business,
most entrepreneurs, they're so narrow focused.
They say, "Okay, you know what, this is my industry,
"this is what I do, this is what I do."
But guess what?
Most of the breakthrough ideas are gonna come from
within your industry or outside your industry?
Because if you do what everybody else does in your industry,
what are you gonna get?
What everybody else gets.
Which is not a whole lot, most of the time, yes?
So.
And here's one of my favorite, favorite quotes.
From Albert Einstein.
Make sense?
We can't solve the problem with the same mind.
So we gotta think outside of the box,
we've gotta go outside of our industry.
You gotta go outside the industry.
So take two minutes, how long?
Discuss what I've just said.
Two minutes, go!
So from now on, are you gonna say my business is different?
No, instead what should you be saying?
You should be saying this,
"I wonder how can I implement this in my business?"
Inspired, maybe it's out of the box.
Maybe it's not a typical thing
that people do in my industry, but I wonder, I'm curious.
How can I apply this in my business?
How can I implement this?
How many of you have been to all the meetups?
Let's see a show of hands, most of you, okay.
Now be honest with me here.
How many of you do this?
Before we go to a meetup,
you look at the meetup page, yes?
And you kinda select the topic you're interested in
or something you're working on and say,
"Yeah, that looks interesting.
"Let me register and attend that one."
Yes?
Okay, here's the problem with that.
Let me share a story with you.
Years ago,
years ago when I was getting started in internet marketing
and at the time I was getting involved with eBooks
and programs and products online.
So I was attending a two day event,
internet marketing event in the states
and in the evening, there was a bonus, like a session.
I'm like okay,
but it's like 7:00 PM, it's kinda getting late.
I was thinking, should I go, should I not go?
I wasn't very interested in the topic
and the topic was like talking about membership.
How to set a membership for what you do.
I thought, nah, we're just selling eBooks.
That's what I was marketing,
eBooks and other types of programs.
I had absolutely zero interest in membership, yes?
But I thought about it, I thought about it.
But just maybe, what if?
Just what if I get one good idea from it?
Maybe that was worth my time.
And I did.
So I attended the session
and I listened to that speaker
and he was talking about how he set up different types
of membership in the fitness niche.
And I was listening to it, listening to it, I thought,
this is incredible.
I'd never thought,
cause at the time I was selling a one off,
like an eBook, it's a one time transaction, yes?
I thought wow, reoccurring revenue,
I never thought about that.
And immediately once I learned the concept,
I went back and implemented
that in different companies that I have.
So then I launched one of the membership program.
Called Table Tennis University with one of my companies
that I own it's called Table Tennis Master dot com,
you can check it out.
In that niche, I thought let's kind of try it out
and see what happens, right?
Well, to this day currently we have
over 1000 people in that membership program.
Paying us 29 dollars and 95 cents.
Per month.
Now just imagine,
what if I didn't go to that evening bonus session?
What if I said to myself,
"Nah, you know what, my business is different.
"I don't need to learn that."
How much money would I have left on the table, yes?
So here's the deal, you think about it.
The things that you're interested in,
that's what you're interested in.
That's what you know.
This is what you know.
The things that you have no interest in,
very often, that's what's gonna give you the breakthrough.
Does that make sense?
Cause how can you be interested in something you don't know?
How can you do that?
So from now on, when you check out these meetings,
maybe there's an upcoming meeting saying on,
let's say on time management.
"Ah, I don't need to learn about time management.
"It's not sexy.
"It's not sexy enough,
"It's not instant gratification enough."
Well, maybe that's exactly what you need.
Cause your mind is sometimes,
it's very interesting how it works.
Sometimes you get blinded by it.
Maybe the topics that you're not interested in,
most often that's exactly the topic you need to learn.
Does that make sense?
Think of it, give it some thought.
Give it some thought.