How do I get more views on YouTube, it's
the most common question we get but
let's flip it on its head: what does a
view want from you?
Hello everyone my name is Rob, welcome
back to vidIQ the YouTube tool and
channel the aims to help you get more views
in less time and views is the hot topic
of today's video. And to kick this topic
off I'm going to ask you a question
which I want you to answer in the
comments below. With just one sentence
why do you make videos on YouTube. Pause
the video, answer that question.
All right if your answer is somewhere
along the lines of because I want to get
more views, I want more subscribers or I
want to earn money on YouTube I'm afraid
you're doing it all wrong. Now word of
warning here and I do apologize I'm about to
go all JFK on you for a second and I
have used this phrase before but: don't
ask what YouTube can do for you, instead
answer the question what can you do for
your audience. If you're only ever
concerned about what's in it for you
your audience is definitely going to see
that through the videos that you produce.
So to get more views you have to give
your audience... views. Let's take a look at
what on earth I'm talking about. When you
make a video for YouTube what are you
trying to accomplish? Are you trying to
entertain, educate, pose a question, create
a conversation ,elicit an emotional
response; what is the value of your
content? When a viewer clicks on one of
your video titles or thumbnails they do
so because you've made a promise that
you have something valuable within
your content. Now the best way to find
out whether the viewers agree with your
value is through your audience retention
and view duration of your videos. So
before anything else on YouTube, when you
think about getting more views you have
to think about the value that you're
giving to your audience. Tim Schmoyer
said it first, we've said it before, we're
going to say it again now and no doubt
we'll say it again in the future. Who is
your target audience and what is your
value proposition, or who should be
watching and why should they care? The
more you know about those two questions
the more valuable your content will be.
So if value represents your message,
impact represents how the viewer
responds to your content. How does it
make them feel? For example does the
first 15 seconds of a video grab the
viewer into your content? Does the video
make the viewer go wow I didn't know
that, this is awesome information I
need to tell everyone I need to
subscribe to this channel. Does the
experience of the story being told in
the video make you emotionally invested
in the content? All of these things are
what's called impact and they're all
decided by how you present your video.
Whether it be the graphics you use the
pace of a video, the dialogue, the music:
everything all comes together to give
the viewer an experience. As we said the
value of a video might be to entertain,
to educate, to provoke a conversation, the
impact is how strongly you feel about
any of those values. Now when a viewer
finds something of value and it does
make a impact on their life they often
want to respond in some way. Whether it's
a thank you or to disagree with the
conversation or to agree with what's
going on, this is where you find
engagement and it's one of the pinnacles
of the YouTube platform. I don't know if
you noticed this but at the very
beginning of the video I asked you a
question because I want to get you
involved in this video as you're
watching it. A viewer can engage with
YouTube content at many levels. First of
all there is of course a thumbs up...
yeah I'm standing awkwardly like this because
I want you to give this video a thumbs up.
Now what if the video had even
more of an impact on the viewer, it may
encourage them to actually comment on a
video. Perhaps they enjoyed the content
maybe they disagreed with it, they want
to pose a question, they want to respond
to somebody else's comment, and who knows
the video creator may respond to that
comment or another person may respond to
the viewer's comments and there you have
at the beginnings of a community. The
more a viewer feels part of something
the more likelihood they may subscribe
to your content and then it becomes more
and more about you as a video creator.
The subscriber may feel invested in how
you are doing as a content creator and
be interested in your personal story so
then they may be more encouraged to know
about how many views you've got how many
subscribers you've got and there we have
a potential superfan and that's where
things really get interesting from a
YouTube channel perspective; a view
becomes far more than that.
Now you're producing valuable content,
this valuable content is making an
impact on your audience and they are
engaging with your content. Now you just
need to make more of it. The YouTube
algorithm feeds off of consistency. When
you get into a groove you'll notice it in
every new video you produce on the
content that you're passionate about and
you're delivering it in a valuable, impactful
way YouTube is able to categorize it
better and better every single time. It
will serve it up to a more targeted
direct audience that really feeds off of
your content and it's a wonderful
feeling when you start to see that
gradual rise in views and subscribers. So
make sure you have consistency in your
content, produce it as often as you can
with a regularity that you can keep up -
so you don't burn yourself out. It gets
to a point where your fans are saying:
when is the next video coming out from
this channel I cannot wait.
So let's bundle it all together you have
super valuable videos that make a huge
impact with high potential for
engagement and you produce that content
on a regular basis... and then people still
don't like it.
It always comes down to style and that's
where you come in. Style of course is a
very subjective thing. You're not going
to please everybody all of the time and
that's fine because nobody can do that
you want to concentrate on the audience
that's really invested in your content. A
lot of the stories you read, the music
that you hear (it's all four cords right?)
the movies you watch, the jokes
you tell, all the lessons you learn, it's
all been done before in some way. It's
just interpreted by different people and
presented in a different style. I'm sure
that you can watch many videos on
YouTube like this one and
you'll hear more or less the same things.
It's all just presented in a different
style and you acclimatize to what
you prefer to watch, and I hope a lot of
you prefer to watch vidIQ, thumbs
up again. So whatever style you have I
encourage you to embrace it. Be as
authentic as you can in the content that
you produce, your audience will decide
whether or not they like that style and
they will embrace it the more genuine
you are. Value, impact, engagement, when
the content is produced (I kind of
had to crowbar that one in) and the
style of your content. Can you see where
I've been going with all this? To get more
views you have to give your audience...
views. And of course if this is your
first time here at vidIQ we are actually
in the business of helping you get more
views in less time through our Chrome
extension. It radically changes and
enhances your YouTube experience as a
Video Creator. The Chrome extension is
free to download a link is in the
video description and while you're at it
subscribe to our channel and click on the
notification bell to get lots of
fantastic tips from us every week. Enjoy
the rest of your video making day bye
for now.