Damn I just got destroyed.
There are three reasons why digital marketing destroys
traditional marketing, now remember back in the old days
when I was doing traditional marketing.
Now for some of the young guys watching this,
you have no clue what I'm talking about.
I'm talking about good old newspaper.
Yes, we were running display ads.
And also I'm talking about like broadcast fax.
No email, fax machine,
but that's how we used to do advertising
and marketing before digital, before internet comes along.
I think a lot of us take it for granted compared to what
we have today compared to back then.
Let me share with you the three reasons
or what I call the three T's why digital
marketing is far superior than traditional marketing.
First one is targeting, now imagine
traditional marketing let's say you're driving on
the highway you see these huge massive billboard right
advertising certain things you see those in Vegas.
They still have those which is fine but it's more like
brand awareness but that's traditional advertising a
billboard you can't really target
who is going to see that billboard.
You just write there, if someone sees it good,
if someone doesn't see it you don't really know but with
digital marketing with online you can precisely target
exactly who do you want seeing your offer, seeing your
website, seeing your business or seeing your bundle.
You can choose example with Google AdWords, you can target
the keywords that they're searching, you know the buyer
intent and you can put your message right in front of there.
So that when they search the keyword they will find you or
with Facebook you can also their precisely target exactly
who you want, what are the interest, what's that,
that profile that you are targeting so you could target
very precisely, exactly who do you want for your customers
or for your offer that you cannot
do with traditional marketing.
When we were doing direct mail, we can target a little bit,
mean we can rent a list of potential buyers,
you can we can send out those direct mail pieces,
but it's not very targeted.
And we don't really know what happens, right.
In the good old days, direct mail, we have a term called
A-pile B-pile, meaning that people saw the the mail right
next to the trash can, the garbage can, right where they
know, okay, this is an ad, this is a flyer,
this is something that doesn't interest me, it goes in
the trash can we call that the B-pile.
The A-pile are all the personal letters, right,
it'd be letters from someone that you know,
or maybe statements and credit card statements and bills
those will make it to the A-pile, as a marketer back then,
when we were doing direct mail.
The first goal is not to get
people to buy, the first goal is to get people to make sure
they don't throw away our stuff, right?
Make sure we make it to the A-pile.
So now with digital marketing,
you don't need to do that anymore.
You can put your offer your product, your service
in front of precise exactly who you want, when you want it,
where you want it.
You can choose country, you can choose demographics,
you can choose psychographics,
extremely, extremely powerful.
Number two, the second T is tracking, not just that.
So with direct mail, we can kind of track.
Okay, we send out 1000 letters, we send out 5000 letters,
we send out 10,000 letters, we kind of roughly know that
okay, out of the 10,000 letters
we got so many order forms back.
Back then, that's what we how we used to do it.
They actually said people send back an order form or send
back the money or call a phone number to to buy something
but still not very precise with internet marketing.
Oh my goodness!
With digital marketing,
you can track exactly what happens.
Where that buyer comes from, where that customer comes from.
You can even track their journey.
Maybe they first saw this particular video
and then they've opt into this particular
offer and then they didn't buy and when we run a retargeting
ads and then they bought in this period of time or they
bought because they saw email
number four in your email sequence.
You cannot do that with traditional marketing you
could only do that with digital marketing that's
powerful and number three and that is the third T
and that is tweaking.
Now think about back then, if I'm doing a big
massive billboard and if say, you know what, I don't like
the billboard I'm changing my message
or now I have a different offer.
What do I have to do?
I've got to take out the whole damn Billboard.
I got to replace everything at
the reprint everything, with digital, if there's an ad that
I'm running, I don't like I can change it just like that.
I can split test different ads at the same time have an A/B
testing or been marketing call the A/B testing we can tweak
different things or my webpage I'm testing on a different
guarantee a different price point.
Run traffic to it and I will know.
Now traditional advertising,
anything that we do, there's a huge delay in terms of time,
that gap that makes it very, very expensive and very costly.
So the benefits of marketing online and all those things you
can target, you can track
and you can also tweak very quickly
to get better result, that's the upside.
But there's a downside, the downside
is everybody could do the same thing.
So the marketplace is getting way more
sophisticated, your competitors, they are getting more
sophisticated, there are more ways for
them to compete with you, anybody.
I don't care how big you are.
You could be running a pretty big company,
it doesn't matter.
A 17 year old kid living in a basement
could compete with you.
So knowing that yes, with the technology digital
marketing has so many advantages.
At the same time, knowing that it changes all the time that
you have to do more to keep up the pace to have that leading
edge and always say if you not the lead doc.
The view is always the same.
If this is the first time you are watching my video,
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Every single day, I upload a new video
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inspiration, to give you the distinction and wisdom
that will help you to take whatever is that you do.
I don't care if you're starting out.
I don't care if you're still working a job.
I don't care if you have a business that's doing
sort of model level,
I'm certain you'll learn something from it.
With that said I gotta get back to my game.
(bouncy music)