Hashtags and viral challenges usually represent funny or iconic moments in pop culture, but
there is a new viral movement that has taken off whose goal isn't to entertain - but to
help save the planet.
1.3 billion tonnes of household waste is generated per year and only 258 -368 million tons of
it ends up in the 50 largest dumpsites, and million tons of it ends up in the ocean, 80%
of which comes from mainland waste.
Well, the new hashtag #trashtag wants everyone to chip in to chip away at this trash problem.
People are challenged to take a before photo of an area that is in need of intense trash
clean-up, followed by an after photo of the beautified area.
The hashtag blew up on social media after a reddit user posted a screenshot of someone
who had completed the challenge, with the caption: "Here is a new #challenge for all
you bored teens.
Take a photo of an area that needs some cleaning or maintenance then take a photo after you
have done something about it, and post it here.”